Jag är inte helt säker på vilken åsikt du landade i gällande detta, men åtminstone ISRG ser någon mening med det.
Largest customer Intuitive Surgical will roll out its cutting-edge da Vinci 5 surgical robot in 2025e and include simulation in all systems, increasing attach rate from c30-35% previously to 100%. Simulation for da Vinci 5 systems will be a purely subscription-based model,
Företaget är genom sina förvärv kapabelt att erbjuda tjänster till många olika segment:
We judge that Surgical Science currently holds a quasi-monopoly or oligopoly position in several niches of the medical simulation industry. Additional acquisitions may extend this position to further niches. Such a dominant position is an excellent position from which to extract high profit margins, but it could also breed complacency among incumbents. Potential complacency could lead to new challengers entering the space with innovative products, winning over key customers despite Surgical Science’s sticky customer relationships and high switching costs.
