Sanoma has acquired Mr. Chadd, a Dutch tutoring platform, from its founder and other shareholders. Mr. Chadd complements Sanoma’s personalized learning offering for schools beyond its core of printed and digital learning materials by providing integrated digital learning support in line with the Dutch primary and secondary education curriculum. Mr. Chadd’s platform combines AI-based guidance with academically trained coaches, thereby strengthening the link between homework support and classroom work. The acquisition supports Sanoma’s strategy to grow its K12 (primary and secondary education) learning business by, among other things, expanding the product portfolio in existing operating countries and shaping the development of K12 education towards personalized learning.
Mr. Chadd’s net sales were approximately EUR 1 million in 2025. The platform has already been used by more than 140,000 secondary and vocational education students. Mr. Chadd’s founder will continue to work for Sanoma Learning following the acquisition.