Petri and Mikael chatted about the state of the media industry. 
Topics:
00:00 Introduction
00:11 Q4 earnings season for media companies
01:08 Differences in companies’ revenue structures
02:53 Situation and drivers of the Finnish media market
05:03 Deregulation of the gambling market in Finland
06:26 Efficiency gains enabled by AI
08:36 Companies ready for acquisitions
12:51 Otava has increased its stake in Alma Media
14:57 The situation with the unlocking of value in Ilkka
16:27 Valuation outlook for media companies
20:11 Why is Sanoma’s share not pricing in the forecasted earnings growth?