Hos Nokian Tyres er man langt fremme med disse ting, og dækkets miljøpåvirkning forbedres, og ydeevnen undersøges løbende:
“Vi øger andelen af enten genanvendte eller fornybare råmaterialer i dækkene til 50 procent inden 2030, så vi søger og tester aktivt fornybare råmaterialer.”
https://yritys.nokianrenkaat.fi/vastuullisuus/ilmasto-ja-ymparisto/renkaiden-ja-jatteen-kierratys/
Nå, når der nu laves miljøvenlige dæk, kan disse vel sælges til købestærke, miljøbevidste forbrugere med en god præmie 
?
Det ser ud til, at miljøbevidsthed er en global trend, og alle aktører, der opererer i demokratier, investerer allerede i dette. Uanset om kravene til miljøvenlighed kommer fra myndighederne eller kunderne, er dette ikke en konkurrencefordel, men en uundgåelig investering for at holde trit med konkurrencen.
Pirelli:
" Pirelli’s initial objective, originally set for 2025, has already been achieved two years early thanks to P Zero E. The next step, set for selected product lines by 2030 , envisages the use of at least 60% of materials of bio-based origin and 12% recycled, with less than 30% of fossil-derived ingredients"
https://www.pirelli.com/tyres/en-ww/car/sustainability-tyres
Continental:
https://www.continental-tires.com/stories/on-the-way-to-more-sustainable-products/
Michelin:
" Michelin car tire containing 45% sustainable materials wins the AutomotiveINNOVATIONS Award 2023 in Frankfurt"
https://www.michelin.com/en/group/activities/tires
" Convinced that technological progress is one of the answers to environmental challenges, the Group has set the ambitious goal of integrating 100% renewable and recycled materials in its tires by 2050, and 40% as of 2030.
To Michelin, a tire presented as being “sustainable” can only really be so by considering all its environmental impacts. This means acting at every stage of its life cycle, from the supply of raw materials, through design, production, transport, and usage, right up to the recycling phase."