Thanks for starting this thread!
I’m familiar with the company, mainly regarding the acquisition of Partioaitta’s stores in the Helsinki metropolitan area over 10 years ago. I know the brands from personal use and I’m aware of the distribution companies. Especially Globetrotter, which operates in Germany, is quite a significant player. From a Finnish perspective, Fenix’s flagship brands are high-quality gear.
The result for the last quarter really seems to have dropped like a camping axe into a spring. Quite a lot of the weak performance seems to be explained by one-off write-downs and investments in streamlining operations. Hopefully, they will also deliver on their promises.
I believe in the company’s positive growth prospects and development, even as the nature rush of the COVID era levels off a bit.
This could be considered for the portfolio at these levels to some extent, if for no other reason than for the love of the game. It’s nicer to go shopping for outdoor gear and clothing when you can buy “your own company’s” products 
This turned out to be more of an emotional outpouring than a financial analysis, but so be it… 