Great post, for the most part I completely agree! A few comments below.
I’ve found it interesting that Warner Bros took a lot of heat in the media last year when they announced various measures to get their cost structure in order. Especially the content removal and the cancellation of ongoing projects sparked strong negative reactions in newspapers and on discussion forums. Now, however, everyone else is doing exactly the same thing. Even Disney just took a $1.5 billion accounting charge when they removed redundant bulk content from Hulu and Disney+. WB was brave and took the flak first, and now everyone else is following suit in silence.
Otherwise, Disney seems, at least at the level of rhetoric, to be following WB’s model in its streaming strategy. There was talk about merging Disney+, ESPN+, and Hulu, saying it would become a package for the whole family that would reduce churn. That’s WB’s Max strategy to the letter. In addition, there’s talk about rationalizing the cost structure and removing unnecessary bulk from the library. Everything is like a copy of Zaslav’s speeches from last year.
Along the same lines, I also have confidence in Warner Bros over the long term. I just hope the management understands the importance of quality in film production. Since they at Discovery are mostly used to producing complete crap on the cheap. Based on their talk, however, they seem to have understood HBO’s quality-based brand, for example, and hopefully they intend to take the WB brand in the same direction.
As a side note, slightly exaggerating, this Zaslav seems like a bit of a clown in my opinion. In calls, he repeats memorized mantras, and in the Q&A section, he always tosses out a couple of mantras before letting someone else actually answer the question. Have you listened to the interview from May 18th at the SVB MoffettNathanson conference? Zaslav was interviewed there alone, and I don’t know if he answered a single question the interviewer asked. There was a lot of talk, but completely off-topic and again those memorized mantras. It feels like Zaslav doesn’t even know the business very well but is a very hands-off type of leader. CFO Gunnar Wiedenfels, on the other hand, seems to be extremely on the ball and his interviews are great, for instance, the Morgan Stanley conference on May 8th.




