Danske Bank published its updated view on Tokmanni. 
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“Someone might have rubbed their eyes while browsing the latest offer leaflet from the discount store company Tokmanni. Because on its pages, there is an offer for a very nostalgic product, an empty C-cassette.”
Well, to be honest, they probably won’t sell a lot of them. But again, this is an example of marketing that evokes positive feelings in people browsing offer catalogs and crosses the news threshold.
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Nordea julkaisi päivitetyn Tokmanni-analyysinsä. Suositus pysyy PIDÄ-tasolla, Fair value tarkentuu 11,90 euroon (edellinen: 13,10 €). 
Key upside risks: Tokmanni could post higher-than-expected LFL growth and increase its gross margins further. An increasing share of high-margin products, e.g. clothing and other private-label products, could support earnings going forward. A sudden recovery in consumer confidence could affect Tokmanni’s sales and earnings. In a downturn, the company could increase its market share considerably without hurting its gross margin. The integration of and synergies from the Dollarstore acquisition could also offer more upside than expected.
Key downside risks: Gross margins and earnings could be negatively affected if Tokmanni refrains from increasing its selling prices todefend market share. Its product assortment remains sensitive to weather. Consumers could shift from general discounters to specialised discount stores. A general downturn in the economy could have an impact on performance, as witnessed by the recent profit warning. Ambitious growth targets could operationally increase risks due to more challenging category management. The Dollarstore acquisition increases leverage, and integration synergies might not be achieved.
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Our congregation’s pastor preaches powerfully about publicly traded retail companies:
A very good take also on Tokmanni. As a lay observer, I note that Tokmanni’s Q4 has been received too pessimistically in many investor discussions. I also remind that as recently as last November, some analysts speculated that the company would not necessarily reach the lower end of its updated guidance.
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How does Tokmanni fare with Jula and other competitors entering the market? Tokmanni is clearly different compared to Biltema, Jula, Puuilo, Motonet, and Claes Ohlson. If you have visited Tokmanni, you will notice that over half of the floor space is dedicated to clothing. This is not the case with the others mentioned. So Tokmanni’s main competitors are practically Citymarket and Prisma. How can Tokmanni succeed against these giants? The reason is that in smaller localities there is no Citymarket or Prisma. Thus, Tokmanni is the market leader in clothing retail in a very wide area in Finland. While buying underwear, other stuff also gets bought. This way, Tokmanni can do quite well. I really couldn’t imagine anyone going to buy underwear from Biltema or Motonet.
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Hello,
In the Swedish equivalent of “Kauppalehti” (Business Daily), there’s an article about Tokmanni.
Headline freely translated via Google Translate:
“Tokmanni: An affordable player at a cheap price. Finnish discount retailer Tokmanni has faced greater financial problems than the company itself anticipated. In this regard, the market is expected to improve. The bigger question is whether the company will succeed in its ongoing expansion plans in the Swedish market”
Unfortunately, I couldn’t read the article due to my very rusty high school Swedish skills.. I quickly checked the paper’s forecasts for revenue and profit and noticed that Inderes has more optimistic forecasts.
LINK to the article.
Edit: Well, this article was still readable by everyone during the day Finnish time, but now it’s behind a paywall. Did the Swedes notice a surprisingly high number of clicks → put it behind a wall? 
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A grim read about the internal dynamics.
“Pricing was erratic, and there were constant exceptions that the cash registers couldn’t keep up with.”
I’ve encountered this quite often when shopping at Tokmanni, and it’s not an advantage for Tokmanni or the customer. Yet, for some reason, the issue isn’t fixed, even though it clearly costs Tokmanni a loss in €.
The checkout line stops, a clarification ‘rumba’ begins, the offer flyer is browsed, and calls are made to departments. What should be a couple of minutes of checkout work turns into over 10 minutes of fumbling, and customers start getting annoyed.
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Pricing and updating offers is a process problem that can be fixed - instead, the inability of supervisors mentioned in the article, or even their participation in bullying, is quite alarming for the company’s image and culture. Especially if the EVP, HR director responsible for the matter avoids talking about it.
Mr. Tokmanni seems like a jovial negotiator, Mrs. seems incompetent if the activities described in the article have been allowed to continue for years.
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Sounds like any low-wage job, especially in a female-dominated field. Unfortunately. Supervisors come from the ranks of the employees, and this surely reveals the hierarchy of the cliques that have formed and old resentments.
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The problem is likely being solved with this: Rebl Groupin yhteistyö Tokmannin kanssa syvenee - Inderes
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Quick reaction from the CEO. Let’s hope for the best, that they genuinely address the problems, so it will surely reflect in the results when the staff’s affairs are in order.
It still smells a bit like they’re softening the news for the stock market, so people here wouldn’t get nervous “for nothing”.
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Pricing with paper label prices placed on shelves is not up-to-date.
Electronic price displays are suitable for this kind of fast-cycle discount retail; marketing can freely adjust campaign prices without massive organization for placing price tags.
Of course, the connection to the POS system must be seamless.
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Yes, the same problem likely exists in all large chains whose stores are not entrepreneur-driven. Puuilo, Lidl, Rusta, etc. The matter is easily exaggerated when employees who have been dismissed for one reason or another come forward out of bitterness. It is also very store-specific. I myself have met quite okay salespeople at Tokmanni who even greet customers.
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“lienee” = speculation
Sorry, Tokmanni was reported as a fact in the news, not these others you listed.
E.g. Lidl
https://tyopaikat.lidl.fi/lidl-tyopaikkana/palkittu-tyopaikka
Puuilo
There’s hardly anything to be found about Rusta
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Tokmanni is still being talked about. For comparison, I wanted to highlight chains that don’t have an owner/manager on-site. I myself have received both good and bad service from Tokmanni, and more bad than good from Lidl as staff often change, but also good. It depends on the person at the checkout, etc. I once complained to a higher authority about Puuilo’s service, and they admitted they had failed in their recruitment. Chains, of course, can only praise their own in public. These things get out of hand so easily when someone brings them to public attention.
At the Tokmanni in my village, I’ve observed that there is usually only one cashier at the checkout, even if there’s a long queue. There are more staff members present, but most of them are stocking shelves or similar. The checkout also offers Veikkaus services, and these often take a lot of time. A long checkout queue doesn’t give a very good impression to customers.
Recently, many items in the store have been moved to different places; could this be related to the arrival of the Spar food department?
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Well now, the old gentleman “Tokmanni” commented: “Has Tokmanni now moved to a hard-core market economy where the last squeeze happens at the expense of the staff? We had the idea that it should be nice to come to work every morning. There must be joy in work.”
@Pia_Maljanen and @Arttu_Heikura chatted in English about Tokmanni’s goings-on and vibe. 
This video can also be found here: https://www.youtube.com/@inderesnordic
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Kyösti is the absolute last person to talk about respecting employees. When he was a significant influencer in the company, it was decided, among other things, quite unilaterally to delay salary payments by a couple of weeks:
Recently, Kyösti has also, among other things, suggested that employees should do one corvée day (taksvärkki-päivä), which would be paid to the state. At the same time, he has, of course, complained about his own taxation.
It is also clear, of course, that an former boss/owner complaining about the company’s current state is rather tactless behavior. But it’s typical for Kyösti to grumble.
P.S. Good move by Rautiainen to call into Radio Rock’s live broadcast.
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Iltalehti started that writing about Tokmanni’s staff and then continued it themselves with the headline “Tokmanni scandal grows”…so they themselves initiated and inflated it…and then Kakkonen (I don’t know if the staff was happy then?) was dug up to comment…quite a systematic search for and inflation of a scandal in a matter that, at least based on my close circle’s experiences, is present in several retail outlets elsewhere than just Tokmanni…and through my own work, a broader observation that people are doing poorly in workplaces in many different sectors. The question arises: is someone systematically trying to blacken Tokmanni’s name through Iltalehti..should a SCANDAL be started about that matter? …
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