Faith in direct imports and private labels was also what eventually brought down the Hong Kong chain back in the day. Even though private labels have better margins than so-called brand-name products, large inventory values eat away at the advantage and increase risk. Puuilo has a smarter approach: they always offer a brand-name product even if they have their own product in that category. After all, the brand-name product can be sourced from the importer’s warehouse in small batches according to demand.
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