Stellantis - Home to Many Well-Known Car Brands

Greetings everyone!

Stellantis was mentioned in the latest Verner’s Quarter (Vernerin vartti), and there wasn’t a thread for it yet. The company is the largest by market capitalization among companies listed on the Italian stock exchange. The name Stellantis might not mean much to many, but the brands of this car manufacturer are certainly familiar to everyone:

Stellantis is a relatively new entity, and its shares have been traded since January 2021. The company was formed by the merger of two automotive giants: Fiat-Chrysler and PSA joined forces. I won’t go into more detail about this merger; those interested can read the most important facts from the Wikipedia article: Stellantis - Wikipedia.

I have been a Stellantis owner since the summer of 2022 and started following this entity immediately after the companies merged. I didn’t become an owner immediately because I wanted to see how the dust settled after the merger: how the giants’ finances would consolidate and what the company’s goals and strategy would be. Once things became clear and the price was exceptionally cheap in light of the financial figures, I invested. It’s clear that the company’s brands are by no means among the most glamorous in everyone’s eyes. I have personal experience with both Fiat and PSA products through my childhood home, but I am not a true fan of the brands.

The first factor that caught my attention is the company’s strategy. Before 2015, products from both Fiat-Chrysler and PSA, with a few exceptions, didn’t evoke any particularly strong emotions. However, while following automotive media regarding both company entities, my attention was drawn to one aspect: the quality of the products had improved, and this manifested as increased reliability. In my opinion, this was an excellent sign.

Before the merger, the most serious shortcoming associated with the brands was already improving. When Stellantis’ actual strategy for its various brands was presented, I thought it was quite fitting for the current uncertain automotive market. Firstly, all Stellantis car brands have streamlined their model ranges, and the least profitable models have been discontinued. This is particularly evident in Fiat’s product portfolio, of which not much is left. The portfolio is now being rebuilt for each brand. Secondly, I believe Stellantis is successfully pursuing a dual strategy regarding electrification. Stellantis certainly has a clear strategy for electrifying its model range. However, before electrification truly takes off, there is also demand for other powertrain options. For several models, Stellantis has extended their lifecycle and squeezed out the last buying desires with all sorts of special editions. The Dodge Challenger sold across the pond is an excellent example of this. At the same time, the group’s common platform architecture has been developed, and models built on it will soon enter the market. It is also interesting that Stellantis has first brought a model to market as a fully electric vehicle, but because there is demand for internal combustion engines, such a version of the model has then been developed. An example of this is the Fiat 500. You can read about this, for example, in a recent article from Helsingin Sanomat (Hesari) (Ajoimme Vantaalla autoa, joka tulee olemaan pohjana miljoonille tuleville sähköautoille | HS.fi). Thirdly, in my opinion, a good design direction has been found across all the group’s cars. This is, of course, a matter of taste, but I believe each car brand has beautifully found its own line and/or a modern interpretation of its historical “family look.” All in all, I consider Stellantis’ new models to be good-looking cars. Fourthly, I see Stellantis’ limited presence in the Chinese market as a positive aspect. Thus, the so-called “China risk” is not present for this car manufacturer in the same way as for many other manufacturers. On the other hand, this could also be seen as a lost opportunity, but I personally think that focusing on Europe and the United States is not necessarily a bad thing.

The Italian-American-French merger has quite deservedly raised pessimistic initial assumptions. Upon merging, Stellantis set various goals, the entirety of which is known as “Dare Forward 2030.” One of the primary goals was to generate savings in the near future through the merger. The target was set at five billion, but the recently published financial statements state that savings worth eight billion have been realized. Optimization at Stellantis continues, as evidenced by this Kauppalehti article: Sähköistämisen satoa –Autojätti irtisanoo 2 500 työntekijää | Kauppalehti. In general, the interim targets set have either been met or significantly exceeded. For example, the cash flow target was set at six billion, and last year’s realization was 12.9 billion. The most important goals are shown on the company’s website Dare Forward 2030 - A Bold Strategic Plan | Stellantis and in this image:

Financially, Stellantis has thus been a positive surprise. When I invested, I didn’t believe things could go this well; rather, I imagined that the targets might not be met. Even if the targets had been somewhat missed, I still considered the purchase price to have been quite affordable. In the summer of 2022, Stellantis’ valuation multiple was quite low. It still is, of course, as the P/E is below 5 and the dividend yield is over 6%. The company is net debt-free and has a net cash position of 29.5 billion euros. This is quite massive when compared to the company’s market capitalization, which is only 84 billion euros.

The company’s share price has been on a rather sharp rise recently, and analyst expectations are shown in the following Marketscreener chart:

Kuva3

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Stellantis, however, is presumably aiming for a larger presence in the Chinese market. Last year, it purchased a 21% stake in the Chinese company Leapmotor. Similarly, S and L have established a joint venture in which S owns 51%. Through the joint venture, Stellantis has the exclusive right to export, sell, and manufacture Leapmotor cars outside of China.

I also own Stellantis.

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Stellantis and other car companies are interesting companies. However, I haven’t put my money into them myself; reasons are below:

  • The industry is cut-throat competitive and has had overcapacity in Europe for the last 20-30 years.
  • Almost all European manufacturers have some kind of profitability problems, which is reflected in very low stock market valuations. P/E ratios are as low as 3-5.
  • Chinese competitors are pushing ahead like raging bulls in electric vehicles.
  • Many firms in the sector have a problematic ownership structure. Public sector ownership can be high, and employment/industrial policy interests prevent rational management.
  • Trade unions are strong in the sector in many countries; restructuring and thus improving profitability is difficult.
  • I don’t believe that the younger generation will buy as many cars as current adults anymore due to urbanization and environmental protection. This will lower demand at some point.
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The problem of overcapacity, expensive R&D, and weak profitability is certainly encoded right into Stellantis’s DNA, and the company has so far succeeded in maintaining excellent profitability. A double-digit operating margin is a good result.

Fiat as a brand might not evoke much emotion, but as a company, they have certainly understood the realities of the industry. Fiat’s late CEO, Sergio Marchionne, gave a “famous” presentation on the industry’s problems (Confessions of a capital junkie), and I suspect that may have been one of the triggers for the eventual birth of Stellantis. The presentation is still worth a read:
https://www.autonews.com/assets/pdf/ca99316430.pdf

The current CEO, Carlos Tavares, also has a good reputation in the industry.

(For example, this pleased me as an owner: https://www.reuters.com/business/autos-transportation/stellantis-will-avoid-brutal-price-cuts-ceo-says-2024-01-19/)

I personally have strong confidence in Stellantis’s ownership base and management to steer the company in the right direction.

The potential flood of Chinese players into the market is likely the biggest risk.

I hold Stellantis indirectly through the holding companies Peugeot Invest and Exor. The performance has been excellent; on the other hand, a couple of years ago Stellantis was insanely cheap—the EV/EBIT was around 1.5—so a price correction was well-deserved. But it’s still not expensive.

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Stellantis updated its financial guidance, issuing a profit warning on Friday:

Stellantis Updates 2024 Financial Guidance
AMSTERDAM – Stellantis N.V. today revised its 2024 financial guidance, reflecting decisions to significantly enlarge remediation actions on North American performance issues, as well as deterioration in global industry dynamics.

The Company has accelerated its planned normalization of inventory levels in the U.S., targeting no more than 330,000 units of dealer inventory by year-end 2024, from a prior timing objective of the first quarter of 2025. Actions include North American shipment declines of more than 200,000 vehicles in the second half of 2024 (up from 100,000 prior guidance), compared to the prior year period, increased incentives on 2024 and older model year vehicles, and productivity improvement initiatives that encompass both cost and capacity adjustments.

Deterioration in the global industry backdrop reflects a lower 2024 market forecast than at the beginning of the period, while competitive dynamics have intensified due to both rising industry supply, as well as increased Chinese competition.

The Company’s updated 2024 market outlook and financial guidance is as follows:

  • Adjusted operating income (“AOI”) margin – Expected to be between 5.5 - 7.0% for the FY 2024 period, down from prior “double digit”. Roughly two-thirds of the reduced AOI margin is driven by corrective actions in North America. Other contributors include lower than expected sales performance in the second half of the year across most regions.
  • Industrial free cash flow – Expected to range from -€5 billion to -€10 billion, from prior “Positive”. This primarily reflects the substantially lower AOI outlook as well as the impact of temporarily elevated working capital in the second half of 2024.

The Company will continue to leverage and expand its competitive differentiators and believes that the recovery actions being put in place will ensure stronger operational and financial performance in 2025 and beyond.

To mark the guidance cut, I took my first monitoring position in the stock for my long-term portfolio and am preparing to buy more as prices drop. I wonder if the professionals on this forum have experience with how dividends for the Stellantis N.V (8TI) stock bought on the German Xetra market are taxed or withheld?

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Regarding the profit warning, according to this podcast, practically all Western brands except Tesla are in major trouble in China

Competitiveness is lagging in quality and price

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https://qz.com/stellantis-ceo-carlos-tavares-retirement-stock-1851670448

CEO Carlos Tavares will not continue after his current contract term, which ends in 2026. In my opinion, this is good news, because I think he has managed electrification really poorly / fallen way too far behind the competitors. During the PSA era, he handled the Opel merger exemplarily and turned the loss-making company profitable in six months. But in electrification, he has chased short-term wins and focused only on profits, and unfortunately, it shows.

Two weeks ago, I went for a test drive in the new e-3008. There was a lot of good in it, but they have tried to make the electric car similar to what their hybrid and internal combustion engine cars are. No one-pedal driving, still a start/stop button, no frunk, and acceleration has stayed at the same level as in ICE cars… Electric cars should be better cars, not the same as fossil-fuel cars. Personally, I’m not paying €50,000 for a car that barely manages 0-100 in under 8 seconds.

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Yeah, and to top it all off, it’s front-wheel drive… it’s a no.

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Tavares might be under fire from the press at the Paris Motor Show from October 14–20, 2024; in his latest European statement (on France’s RTL radio), Tavares again brought up factory closures and brand reductions. The restructuring of US leadership did not inspire confidence in investors, and the share price continued its decline, even though there was a slight upward recoil in the afternoon. Since mid-March 2024, the share price has dropped 45%. A rough ride. The group achieved its peak results before and during the pandemic through US pickup truck and Jeep sales. After the pandemic, the other majors—Ford and Chevrolet—lowered their prices significantly, but Stellantis did not. At the same time, Stellantis discontinued its profitable V8 models, while Ford and Chevrolet continued and developed their V8 engines. Ford just announced last week a 1,000+ hp V8 that will go under the hood of the Raptor R, the top-of-the-line version of the popular F-150 pickup. Stellantis, on the other hand, stopped investing in its most profitable lineup: pickup trucks and Jeep. The best example from the US is perhaps Ford’s Bronco lineup, which has eaten into Jeep’s sales, pushing them back to AMC-era levels. Instead, Stellantis is investing massive sums in European EV development and a Dodge minivan, and as we all know, BEV sales are sluggish across Europe. Stellantis invested $400 million in the all-electric RAM 1500 pickup, which didn’t exactly go as planned. Americans are buying mild hybrids or hybrids, and even those only sparingly. The attempt to revive the Alfa Romeo and Fiat brands in the US was also a catastrophe. All of this has led to US dealers being in a tight spot. The lots are full of unsold cars, some of which are from 2023. Dodge’s 2023 models make up the largest share of inventory at 28%. Days to sell are high; the RAM 1500 pickup takes an average of 131 days, while the competitor next door sells a Chevrolet Silverado in 41 days. Or that the Jeep Wagoneer’s time on market is 137 days, which is 22 days longer than its competitor, the Ford Expedition. The same applies to the entire lineup. It doesn’t help that a RAM buyer gets a current $4,500 cashback, and rumors suggest it might double to clear out inventory. US auto dealers wrote a public letter to the group’s management, with the main message being that the new management from Europe doesn’t understand the American auto market. And what did last week’s major organizational restructuring bring? One European executive was replaced by another European executive. Finally, all the problems are reflected in quality. RAM pickups, which have usually been in the Top 10 of US reliability tests, plummeted, and RAM was named the most unreliable brand in the US. As one analyst from Cox said, “Stellantis has a significant brand construction site in the US. And it’s going to be painful.” Tavares sees the US problems as just an inventory issue that will be resolved by the end of the year. We’ll see.

However, in EU countries, Stellantis is the second largest in terms of market share after Volkswagen, and there has been sales growth this year as well. And in the commercial vehicle segment, Stellantis is the largest in Europe with a 29% market share, and the commercial side grew faster than passenger cars. In electric cars, Stellantis is swimming against the tide, meaning sales and market share are growing well considering the operating environment. In Paris, Stellantis will showcase new electric cars from Citroën, Alfa Romeo, and Peugeot, along with two models from the Chinese newcomer Leapmotor. Leapmotor manufacturing is starting in Poland.
So, things are going well in Europe, even though high labor costs, expensive energy, and, according to Tavares, poor labor productivity are eating heavily into margins. In Italy, there’s an ongoing struggle over the closure of one factory. But on the other hand, the foundation stone was laid for a new Jeep factory in Egypt. A new factory project has been agreed upon in South Africa, a new factory is coming to Algeria, and the factories in Morocco are being expanded.

These US-Europe auto factory mergers haven’t tended to succeed… Rootes-Chrysler, AMC-Renault, Mercedes-Chrysler. They left behind successful memories like the Jeep XJ series, Chrysler 160/180, the car-of-the-year winners Simca 1307-1308 and Simca Horizon, and American pocket rockets like the Sunbeam Tiger and Dodge Omni GLH (the acronym was said, in US style, to stand for “GoesLikeHell”)… General Motors bought and then sold off Saab, and later sold the Opel/Vauxhall brands to Stellantis. Ford didn’t succeed with Jaguar/Land Rover or Volvo and sold them off. Most recently, Ford US shut down all of Ford Europe and moved decision-making to 1 American Road in Dearborn.

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Stellantis CEO Carlos Tavares stepped down yesterday.

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Stellantis once owned Ferrari entirely. Before Ferrari’s spin-off in 2016, Stellantis was valued at approximately €25 billion. After Ferrari’s spin-off, Ferrari is valued at €77 billion today, and Stellantis at €20 billion. A few top investors saw this blatant undervaluation of Ferrari: Guy Spier and Mohnis Pabrai. Mohnis sold his Ferrari too early again, but Guy Spier held onto his position, which in hindsight was wise.

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That has been awaited. It will be interesting to see who the representatives of the Agnelli and Peugeot families choose as a replacement. If they asked very nicely and bowed, would they get Mike Manley back from AutoNational? Then it would be a buying opportunity.

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Today came GOOD news and at the same time a purchase for the portfolio. The FATHER of the V10 and V8 muscle cars’ return, Tim Kuniskis, is coming back from retirement to lead the Dodge and RAM Trucks divisions. Jeff Kommer is also coming back from retirement to lead all Chrysler sales in the USA. The French appointees of Tavares were all fired. If only Mike Manley could be brought back, everything would be like in Chrysler/RAM’s diamond years. If Manley also joins, the stock price increase could be quite significant. Manley created the Jeep that Tavares destroyed. One must be all ears…

I still remember well when Chrysler made huge profits and dutifully paid the Biden administration’s fines for emission overruns. Tim Kuniskis was asked why this was the case? The answer was legendary: “We don’t make cars based on what the government wants, we make cars based on what the people want.”

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Chrysler announced that V8 engines are returning to production. And the only model that had a V8 engine this year, the Dodge Durango, will continue production. Similarly, rumors that the North American HQ would be returned to Auburn Hills, Michigan, are intensifying.

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A few Republican senators have stated that Chrysler must be returned to American ownership, meaning pressure is growing to make Chrysler American. And at the same time, especially ex-CEO Carlos Tavares has been accused of emptying Chrysler’s coffers for the benefit of Europe.

It also came as a surprise to me that an investor group led by Frank B. Rhodes, Jr, grandson of Chrysler founder Walter Chrysler, offered to buy Chrysler out of the Stellantis group this autumn. The 17-page offer was presented to Carlos Tavares and Christine Feuell (Chrysler CEO). The offer was never brought before the Stellantis board of directors.

“The Chrysler brand, once a symbol of innovation and American ingenuity, is now at risk of fading into obscurity due to what I believe are poor decisions and mismanagement by its current owners, Stellantis,” Rhodes said in his missive.

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The entirely revamped US Chrysler management for this year held a meeting with dealers last weekend in New Orleans. Old Chrysler bosses, with Jeff Kommor and Tim Kuniskis as the brightest stars, have returned from retirement to Chrysler’s leadership. At least the dealers left the meeting more than satisfied. The French-led era was apologized for and regretted multiple times by the new management. This year will see model changes, spearheaded by the postponement of the EV Jeep Wrangler’s introduction to the distant future; instead, gasoline and hybrid versions are being developed. RAM pickups will enter the Mid-size class this year, and the Full-Size RAM will get new gasoline engines. RAM will also introduce a replacement for the so-called Classic RAM in the Classic’s price range. The Classic was a very popular and profitable “entry-level” model. With the Dodge Challenger muscle car also getting a new gasoline engine, there’s a lot of work on the renewal front. The management’s primary goal for factories and subcontractors is to raise quality back to the level it was before the Tavares era. Chrysler’s dealership network is good, and once they can do business the American way with the engines Americans want, one can bet on results.

The group’s problems are in Europe, where sales dropped by -25% last year. Fiat, Alfa Romeo, Maserati, Lancia, and DS are in the biggest difficulties. The ex-management’s attempt to bring European brands to the US market was a multi-billion dollar disaster.

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Stellantis announced its 2024 results today.

Stellantis expects to return to revenue growth this year, even though its results plummeted in the previous year (2024). The company has suffered significant challenges and is looking for a new CEO, as well as aiming to strengthen its market position, particularly in the electric vehicle sector. :slight_smile:

https://x.com/EagleInvestors/status/1894748610467627372
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Official Company Materials

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I tried to clarify the volume concerning the targeting of US car tariffs (25%) on cars sold by Stellantis in the US. Since tariffs also apply to parts, the effects are complex. Here, I will only examine cars sold.

Stellantis sold 5.7 million cars in 2024. Of these, 1.3 million were sold in the US. (source)

Of those 1.3 million cars, about 40% are manufactured in Canada and Mexico. (source) Thus, tariffs would apply to about 0.5 million imported cars. In terms of volume, this is about 9% of the cars sold by Stellantis.

However, parts must also be imported from abroad to a greater or lesser extent for cars manufactured in the US, so tariffs affect their manufacturing costs through that channel as well.

Stellantis already announced earlier this year that it would invest $5B in US production. (link) Tariffs will probably further increase the need to set up production within US borders and optimize supply chains.

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Stellantis has not, in my opinion, announced anything about the impact of those tariffs yet. The USMCA, the free trade agreement between the USA, Mexico, and Canada, also greatly affects the matter. Ultimately, the question culminates directly in whether, for example, a car meets USMCA regulations, e.g., country of origin… GM also has a lot of production in Mexico and Canada. Ford is already very USA-centric. Based on Ford’s own announcement, there are no major effects, even though, for example, the popular Ford Maverick is only made in Mexico.
Probably one of the biggest sufferers is Mercedes-Benz, which exported 325,500 cars to the US last year. From Mercedes’ perspective, the syndrome is that if production is moved to the USA, it means closing factories in Germany. And as we saw in the VW case, that’s not the easiest thing in the world.

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According to the article below, several automakers’ strategies are rapidly changing due to President Trump’s 25 percent tariffs.

Ford reacted swiftly by offering employee-priced cars with the “From America, For America” campaign to support sales. Stellantis also followed suit, and Hyundai announced it would not raise its prices for two months.

Manufacturers are trying to capitalize on consumers’ fear of rising prices and clear their inventories before potential recessions.

https://www.cnbc.com/2025/04/05/automakers-seek-opportunity-in-the-chaos-of-trumps-tariffs.html