I was thinking about how an investor should follow and consider the affairs of the company they own, i.e., manage the information overload. The latest Arvopaperi (Financial Times) had a good point about the roles of different instances:
“…the company’s personnel’s job is to know where the company stands daily. Management’s table is to think about strategy and moves within a 1-3 year timeframe, and the board aims to look 3-5 years ahead. Owners should have an even longer vision than this.”
By closely following the company, there is a risk that roles begin to blur – one forgets that companies have an operating management and a board that act as our “portfolio managers” and take care of the company’s affairs. Sometimes this tends to be forgotten, and one starts to analyze daily operational activities, forgetting that the company has personnel and management to handle these matters.
So, what is important for an investor, where should the focus be directed? I would say that the company’s strategy, current general situation, competitive landscape, and “life stage,” together with the management’s capability, are the alpha and omega of everything.
Of these, assessing management’s capability is particularly difficult, but indirectly, it can be monitored through, for example, management’s communication. In this respect, it is worthwhile to watch earnings calls, where the management explains how they have managed the company and what they believe the company’s future looks like.
It is good to glance at the company’s releases; especially interim reports and annual reports are important, as they describe the company’s operations both verbally and in numbers.
Stock analyses are also a good source of information; they break down figures by an expert, look at the company with an outside eye, and bring forth various aspects of the company. If the analyst’s views and analysis give a very different picture of the company than what is conveyed in the company’s management presentations, it is good to pause for a moment and consider where such a discrepancy arises. (Good management usually knows how to communicate and present things in a way that gives the “right” picture of the company.)
With the help of all these, one should try to get “behind the numbers,” i.e., understand how the business operates, what the company’s strategy and “life stage” are, and where it is heading.
Information about the competitive landscape and other external factors can be obtained from both management presentations and analyses. Additionally, it is certainly good to keep an eye out and follow the most important financial news, through which one can stay abreast of global developments more generally.
In summary, at least the following should be monitored:
- The company’s interim reports, annual reports, and other releases
- Watching the company’s earnings calls
- Stock analyses made on the company
- More generally, financial news and articles
And above all, remember that many people work in the company every day, taking care of the investor’s wealth management (i.e., running the business).