The previous quarter went excellently for RevolutionRace, even though outdoor weather didn’t favor that period in practically any of RR’s sales regions. CEO Fischbein mentioned that the company loves freezing temperatures because they have a positive impact on demand. I would also think that the cold increases the average order value as customers choose padded trousers and winter jackets instead of fleeces. The most important sales month for this period is the current March, and although the freezing weather loved by the company has eased—and Central Europe in particular has seen very spring-like and even summer-like temperatures—the outdoor weather has been quite favorable this month as well. Northern Europe’s long cold spell in January-February and the good skiing conditions in Central Europe seem to have influenced interest in RevolutionRace. I wasn’t able to fetch website visitor numbers from Similarweb, but I asked Copilot to compare Google search volumes to a year ago, and these figures give plenty of reason for optimism regarding this quarter’s sales.
Recruitment for the Haparanda store is underway, and the store is set to open during the spring. Hopefully, many travelers’ ski trips to Lapland will pass through the store in the future.
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