Yep, that’s the marketing spin.
In real life, that chip is slow and overpriced. Its only real advantage is that we finally got a Windows on Arm laptop lineup with plenty of memory for AI models, shared between the CPU and GPU.
In practice, it’s an attempt to compete with Apple’s high-end models—which are also heavily used for AI—but unfortunately, it launched late and is underpowered for that race. That’s often what happens with first-generation products. In the long run, NVIDIA is unlikely to give up, but it might take a couple of generations before these are truly competitive.
And despite all this, they’ll probably sell like hotcakes because the AI hardware market is so red-hot. If Apple is out of stock, AMD is out of stock, and Intel isn’t even in the race when it comes to devices like these, these will find buyers too.