Kesko - Retail sector expert

There is certainly a difference. The solvent group willing to pay a premium is simply not very large in Finland. Good enough suffices for most, and at least in my experience, stores like Prisma have improved their quality perception in recent years and have significantly approached Citymarket stores. At this point, one can already critically begin to ponder the competitive landscape.

Otherwise, the operations seem quite good, but I’m not particularly enthusiastic about the food sector, which unfortunately constitutes a large part of the company’s business.

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