Q2/26 Harvian webcast transcriptista;
" Harvia has partnered with the University of Jyväskylä, which is known for its sports science department, and also the Finnish High Performance Athlete Research Institute, KIHU, to keep studying and understanding more. And one of the things that was not really studied was what the impact of humidity is on the biological response of a person who is in the sauna.
There has been research on the temperature and the duration of how long you stay in the sauna, but not really about the humidity, which is a very important part of the traditional sauna experience. So the water on the stones, what we call löyly, and also the steam sauna category. And it turns out that the impact of humidity is actually very important because we were really measuring very precisely the environment and sauna. Plus we had 50 adults. They were actually, for example, swallowing a temperature sensor pill so we could measure the core temperature accurately.
We were measuring skin temperature and heart rates. And we can see that roughly 25% of the heart rate increase and core temperature increase is actually due to the humidity, which means that you can have a clearly lower temperature sauna as long as you use enough steam or water and get the same response as in a hotter but drier sauna.
And this helps us design what I would call sauna wellness programs that are very pleasant and provide exactly what the person needs and wants
So wellness in a pleasant way, and wellness longevity in a pleasant and relaxing way, is a value proposition that resonates extremely well across the world. And this is an example that Harvia has an opportunity to truly become the ambassador of this category. "