Here’s a Yle article about how, according to The Guardian, Britain could become the leading sauna market by 2033. 
Perhaps if Britain really gets into saunas, Harvia might benefit from it too.
In Finland, there are an estimated three million saunas. Matias Järnefelt, CEO of the Finnish sauna and heater manufacturer Harvia, dismisses estimates of Great Britain becoming the number one sauna market.
– That can’t be true. The direction is right, of course. The number one sauna market is the United States.
According to statistics, Britain has a long way to go to reach the top.
The British sauna market was approximately 86 million dollars, or about 74 million euros, in 2025. It is expected to grow to 168 million euros by 2032.
Harvia’s turnover alone was 200 million euros last year.