Harvia Forum or Haarumi - International Growth and Well-being Megatrends

Spotted on the BBC:

The article discusses saunas in general and their development in Southern England. I thought it was a light and feel-good piece that I’d recommend reading, even if it doesn’t necessarily break any ground in terms of informational content.

Highlights that might interest forum members the most:

  • Over 600 public saunas available in the UK
  • Since 2018, the number of saunas has nearly doubled every year (-British Sauna Society)
  • Saunas were previously perceived as luxury items found only in connection with spas. Now they are starting to move towards leisure centers, swimming pools, and beaches. They are becoming more familiar to the wider public.
  • The piece mainly covers public saunas; they often seem to be combined with swimming opportunities, and the “cold plunge” is also a thing for the Brits.
  • £10 / person / 1h of sauna isn’t a bad price at all by their standards.
  • Emphasis on health benefits, endorphins, and socializing.
  • Finland mentioned, though in the context of Scandinavia.
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