Alokas interviews

I started this thread where I will gradually collect interviews with the people I’ve interviewed. The interviewees will be different kinds of investors: forum members, Inderes team members, etc. :slightly_smiling_face:

I want to learn more about investing, and I also want to produce interesting and educational content for the forum members. Personally, I’m interested in different people and their perspectives, and I figured others here might be as well, which is another reason I created this thread. :slight_smile:

I would send the person who agreed to be interviewed a list of questions, including standard questions as well as personalized ones. They would answer the questions and send the replies back to me, after which I would write a short intro about them followed by the Q&A itself. Of course, no one is obligated to agree to this, and interviewees are free to share only what they feel comfortable with.

This is entirely my own project, so it won’t be official Inderes-quality material—meaning I am responsible for the content, or lack thereof. I come up with the questions myself, so they’ll probably look like it too. :smiley: I’m no investment expert, nor do I have great writing skills, and I’ve never done anything like this before. Still, I think it’s a great idea because it gives us interesting and educational reading material.

These interviews won’t come out very often… just every now and then. I plan to pick the interviewees myself and do this in my own way, while naturally aiming to keep it entertaining and informative for readers. Above all, I want the interviewees to have a positive experience. The interviews aren’t published in any “order of priority,” so please don’t read into the order or the slow pace if someone hasn’t been interviewed yet.

Hopefully, we will learn something from the interviewees’ answers, and I also hope the community gets to know each other better, which might foster even more open discussion and great community spirit!

Thank you! :slight_smile:

Best regards,

(a few interviews removed by request)

Here are the direct links to the interviews (please read each one anyway):

  1. Verneri Pulkkinen
  2. Timontti
  3. JNivala
  4. Marianne Palmu
  5. JHeiskanen
  6. Seinäkadun Keisari
  7. SijoitusSeppo
  8. Emma Kuusinen
  9. Mauri
  10. Juha Kinnunen
  11. Kale-possu
  12. Johannes Sippola
  13. Mikael Rautanen
  14. Contrafun
  15. Lexus
  16. Rauli Juva
  17. Jukka Lepikkö
  18. Kaisa Vanha-Perttula
  19. Lyly_ja_Immo
  20. Heikki Keskiväli
  21. Atte Riikola
  22. Harri Sieppi
  23. Teemu Hinkula
  24. Viljo
  25. Mirko Hurmerinta
  26. Aili
  27. Aatos Manninen
  28. Yu Gong
  29. KuHa
  30. Jaska10
  31. superg
  32. Kaj Hagros
  33. Erkki Vesola
  34. Jeremias Makkonen
  35. NukkeNukuttaja
  36. Antti Luiro
  37. Joni Grönqvist
  38. Tomi Valkeajärvi
  39. MoneyWalker
  40. Miika Purola
  41. Antti Siltanen
  42. Emmi Berlin
  43. Olli Vilppo
  44. Lazyway
  45. Kevin and Teemu from Sijoituskästi
  46. Olli Koponen
  47. Veli-Pekka Kellokumpu
  48. Ituhippinen
  49. Antti Järvenpää
  50. Sara Antonacci
  51. Mikko Jylhä
  52. Pauli Lohi
  53. Esa “Omavaraisuushaaste” Juntunen
  54. Merja Mähkä
  55. SuomenBuffet
  56. Tuomas Tuominen
  57. Sauli Vilén
  58. Karo Hämäläinen
  59. Christophe Sut
  60. KalleH
  61. Tyhjatasku
  62. Frans-Mikael Rostedt
  63. Sijoittaja-alokas
  64. Karhulalainen
  65. Kari Nerg
  66. Pörssi-Petteri
  67. Iikka
  68. Vanerihands
  69. Hades
  70. Arttu Heikura
  71. Opa
  72. Pappa-Tunturi
  73. Roni Peuranheimo
  74. Pia Kåll
  75. Kasper Mellas
  76. Tommi Saarinen
  77. Sambadi
  78. Ensihoitsu
  79. Miikka Laitila
  80. Mikko Mäkinen
  81. Riku Virtanen
  82. Passi
  83. LakeBodoom
  84. Musti
  85. Henri Elo
  86. Ville Kivinen
  87. Mikael Maijala
  88. Osinkoinsinööri
  89. Erkka Salonen
  90. Torsti
  91. Optis
  92. Torniojaws
  93. Katja Hakala
  94. Akee
  95. Susanna
  96. Ville Tolvanen
  97. Almanakka
  98. Juha Salminen
  99. Vesa Puttonen
  100. Arhi Kivilahti
  101. Ove_vapaalla
  102. Jorma Erkkilä, SalkunRakentaja
  103. Xlat
  104. Juho Haverinen
  105. Kimmo Sulonen
  106. Helena Norrman
  107. Noora Kuisma
  108. Vino_Pino
  109. Blackparta
  110. Pohjolan Eka
  111. Jyrki Uurasmaa
  112. Hanna-Maria Heikkinen
  113. Mihin Sitä Säästäis (Lari Heinonen)
  114. Elias Luhtaniemi
  115. Ilkka6
  116. Timo Huhtamäki
  117. Pentti Jokinen
  118. Johannes Kuusisto
  119. Taloudellinen ajattelu
  120. Markku Kurtti
  121. Jani Järvinen
  122. Kristian Tammela
  123. Lari Alenius
  124. Mikko Pohjala
  125. Timo Holmström
  126. Tontsa
  127. Peter Nyberg
  128. Jackfin
  129. Kettunen
  130. Seppo Sinisaari (user handle Sergio)
  131. Poutapilviä
  132. Daniel Vähä-Antila
  133. KohtiVapautta
  134. Vilho Saarela and Sami Tuuri
  135. Joakim Frimodig
  136. Antti Leinonen
  137. Arimatti Alhanko
  138. Finassiveli
  139. Isa Hudd
  140. Tero Weckroth
  141. Pia Maljanen
  142. Perttu Hämäläinen
  143. Saapasjalkakissa a.k.a. Timo Leppäaho
  144. Mungeroinen
  145. TuomoS
  146. Svenne Holmström
  147. Osinkoseilaaja
  148. Tomi Lindell
  149. Karhu_Hylje
  150. Roope K
  151. Jackwelshh
  152. kapteeni_indeksi
  153. Samuli Anttila
  154. Atte Jortikka
  155. Everlaastia
  156. Tuulikki Rautiainen
  157. Olavi Kurola
  158. Timo Lappi
  159. Jarmo Friman
  160. Maija Vehviläinen
  161. Pika-Sissi
  162. Markus
  163. Mikko Jylhä and his new podcast: Pörssipodi
  164. Marianne Palmu interviewed on the significance of central banks for investors
  165. Shinjuku-mies
  166. Is it worth following stock indices, Verneri Pulkkinen?
  167. Jaakko Takala
  168. Nuorimike
  169. Aki Pyysing
  170. Verneri Pulkkinen’s thoughts on “gut-feeling investing”
  171. Verneri Pulkkinen, why does Inderes pay 30,000 euros a year for a Bloomberg Terminal?
  172. Student coverage team 2026: Tino Korjala, Matias Sainio, and Joonas Sjöblom
  173. Sami Miettinen
  174. Markus Huttunen
  175. JuhaR
  176. Midnight_Rendezvous
  177. PörssiPatruuna
  178. Verneri Pulkkinen tackles Alokas’s tough topical questions
  179. Marianne Palmu tackles Alokas’s tough macro questions
  180. Metso IR responds: Copper and other questions puzzling investors
  181. Frans-Mikael Rostedt answers Alokas’s questions on the IT services sector
  182. Jarmo Pekkarinen
  183. Kilpikonna
  184. Verneri Pulkkinen answers Alokas’s questions again on macro matters and a bit more
  185. Ummon
  186. Timo Laaksonen, CEO of F-Secure
  187. Farseer
  188. Osinkosampo
  189. Verneri Pulkkinen’s answers to Alokas’s questions about annual reports
  190. Marianne Palmu’s answers to Alokas’s questions about economic forecasts
  191. Jani Järvinen explains what STNX is all about
  192. Gwertheney
  193. Verneri answered Alokas’s questions regarding the much-maligned First North
  194. Teemu Hinkula and Alokas chatted about Inderes & its community
  195. Marianne Palmu once again answering Alokas’s personal questions about macro indicators.
201 Likes

Alright then… I managed to arrange a few hours for a friend to answer my questions. :slight_smile:

I roughly calculated that making one of these interviews takes me at least one workday, or even much more. I always need to get to know the interviewee a bit and then calmly think about suitable questions for them, etc. Of course, if I were a professional journalist, like @JHeiskanen, the job would be done with higher quality and faster, or if I were an investing genius, like for example the analysts, @Arimatti_Alhanko, @Contrafun, @DayTraderXL, @Homeros, @JNivala, @Lexus, @Mauri, @MoneyWalker, @NukkeNukuttaja, @OldFeki, @Pohjolan_Eka, @Seinakadun_Keisari, @SijoitusSeppo, @timontti, @yha_musa_soi… then the questions might be more analytical and more investor-friendly. So many other equally important names would fit into the aforementioned list…

I’m about to send my questions to the interviewee and hope to get the interview out sometime next week. First, there will be a small introduction about the interviewee that I came up with, then the questions with their answers, and perhaps finally I’ll write some concluding remarks.

I will definitely do my best for these, the most important thing for me is that you get pleasant reading material and that the interviewee has enjoyable moments answering my questions.

A big thank you to the interviewee and to all the encouragers! :slight_smile:

104 Likes

1.VERNERI PULKKINEN

To kick things off, I thought I’d interview someone familiar to everyone, or at least almost everyone, someone who would be easy for me to interview as a first guest. So, I chose my friend Verneri Pulkkinen. The main focus of my interviewees will most likely be forum members, although I want to interview Inderes employees as well.

Verneri Pulkkinen is a charismatic personality known throughout the investment world, best recognized from Inderes videos, especially “Vernerin vartti” (Verneri’s Quarter). He works as a community builder for Inderes and, alongside videos, produces a wide variety of other content for the company. Verneri also writes actively and acts as a Forum Police refereeing here on our Forum.

I respect Verneri for many different reasons: he possesses a broad, well-rounded education, he is open-minded yet sensibly critical, doesn’t act like a know-it-all, and doesn’t get provoked unnecessarily. Instead, he is an excellent conversationalist who brings good vibes to those around him. You can find Verneri at the Ruoholahti office simply by following his… voice and laughter. For a long time, Verneri was the office mascot, until his spot was taken over by Torsti, the office dog.

Now, onto the questions and answers! :slight_smile:


1. Tell us who you are in thirty words.

Verneri, 32, in a relationship, and have a cat. My hobbies include investing, reading, and casual gaming. I also enjoy hiking. I try to sweat a bit to maintain my fitness. Cross-country skiing in the winter, and occasionally horseback riding, though unfortunately all too rarely.

2. Tell us three things the forum members don’t know about you.

I’ve tried vaulting, which is basically gymnastics on a moving horse. I was born in Lahti and practice informal urban studies: my shelves and floors hold over 20 books and studies focused on Lahti. I like Brutalism in architecture, though in moderation.

3. What interests and hobbies do you have? You can’t mention anything related to investing. :slight_smile:

The ones mentioned above, plus drawing. Though I do that far too rarely as well.

4. How would you briefly describe yourself as an investor? Do you fit into any particular box (e.g., growth investor, value investor, etc.)?

Semi-bullero (semi-retail bull). I try to buy companies below their fair value, like pretty much everyone else. I prefer profitably growing companies that have a long growth runway ahead of them. I try not to overpay for them.

5. Most people probably don’t really know everything your job entails. What else do you do besides moderating the Forum, filming the Vartti videos, and interviewing analysts and CEOs?

Everything I do is related to community building in one way or another. Preparing the things mentioned above—especially the Vartti videos—takes a lot of time behind the scenes. In addition, I’m involved in Inderes’ Swedish operations, bringing an experienced community perspective. I also actively participate in service development alongside developers and other team members. I usually forget at least a fifth of my duties, so I probably won’t remember to list everything here either.

5. You own 19,425 Inderes shares, and the share price peaked at over €50 and is currently hovering around €23–€24. From what I understand, most of your wealth is tied up in Inde—does the drop in Inderes’ share price stress you out big time? Does having most of your wealth tied up in Inde take your interest away from the rest of your stock portfolio and other shares?

No, the company itself isn’t going bankrupt anytime soon, and there’s a fantastic team here doing the right things. At least there isn’t too much pressure regarding expectations when the stock is grinding sideways.

Mentally, I have separated my hobby portfolio (or “play portfolio”) from the Inderes shares. I own the majority of my Inderes shares through a holding company; only the shares from the employee offering during the IPO sit in my play portfolio.

6. How much has your portfolio fallen from its all-time highs? What is your YTD?

The play portfolio, which I monitor more closely because it better reflects my personal investing performance, is down 46% YTD and 47% from a year ago as of the morning of October 10, 2022. On Nordnet, you can also view the holding company and the play portfolio combined; in that case, the figures would be -38% and -45%.

7. Over the long term, your portfolio has performed exceptionally well. What are the main reasons for your success in the market?

Luck always plays a huge role, especially over the short term (under 5 years). In the long run, of course, skill should show through better. I’d say picking the right companies. I’ve also been quick to cut losses when possible. Sometimes that means embarrassing sales right at the bottom, but usually, it keeps you from getting stuck in a stagnant company for years. Just reallocate the money to a better company.

8. I’ve memed about you being against technical analysis, but how do you personally view it, and do you ever use TA?

All tools—except for the misuse of insider information—are of course allowed in investing.

Personally, I don’t believe that just drawing lines gives you an edge in the market over other line drawers. Some people seem to use TA and fundamentals together successfully, and that’s great for them.

The present value of a listed company is its future cash flows, and I focus more on estimating that. And even if an investment goes south due to a misjudgment, I still learn about a new industry, which grows my intellectual capital.

I do use TA when trolling analysts on Inderes’ Slack channels about buying opportunities whenever a stock hits a support level. That humor is met with varying degrees of frustration.

9. What area of investing would you like to master and understand more?

Assessing competitive advantages and fundamental analysis in general. My own behavior is also a constant source of wonder.

10. Has the year 2022 changed you as an investor, and if so, how?

My previous portfolio drawdowns were over 30% in 2015 and over 30% during the COVID crash in 2020. The current drawdown is therefore the sharpest so far in my 13-year investing career. My investment style itself hasn’t changed, but perhaps I’ll think more about risks and diversification going forward.

11. After reading this next question, you have under a minute to come up with an answer: Which three forum members would you take with you to manage a Forum Model Portfolio?

Eka, Gadus, and Mauri.

12. What are your top 3 favorite threads on the Forum?

Direction of the Stock Markets, Memes, and Russian Aggression at the moment. I try to take a break from the forum on weekends, but I haven’t found a better place to follow the war in Ukraine.

The company-specific threads are, of course, great for tracking individual stocks.

13. What does the Forum offer you that Inderes’ own materials can’t?

A lot. The Forum has thousands of contributors; at Inderes, about 25 people produce content if you combine the analysts and the community team. The Forum brings diverse and challenging perspectives. For example, regarding tech companies, I really value comments from people with software developer backgrounds. The Forum offers great perspectives on things I don’t have time to follow closely enough myself. One example is the Primary Sector thread, which features excellent discussions on commodities. The Forum is also a social space and the heart of the community. Inderes’ material alone cannot provide that.

14. Many forum members are feeling a bit down because their portfolios are deeply in the red. What would you like to say to them?

“The market is rigged!” Just kidding. Bear markets are a normal part of the stock market. Now is a great time to get to know yourself as an investor. I personally keep an investment journal where I jot down my thoughts and feelings. I warmly recommend it, as human memory quickly distorts the past to look rosier than reality.

In the stock market, you pay for companies based on their future cash flows. The future is foggy, and sometimes people overpay. Right now, we’re experiencing the post-euphoria blues. However, I think the current investing environment is much better than in 2021. Back then, I almost lost enthusiasm for the hobby at times because there was nothing reasonably priced to buy anywhere.

15. What area of investing should Alokas focus on, and what might be his most important areas for development?

Understanding competitive advantages. If you understand them and can properly assess their sustainability, everything else falls into place.

Competitive advantages, in turn, enable a higher return on invested capital, which alongside growth is a key driver of shareholder value.

16. Have you felt stressed about the market yourself this year, and do you feel hopeless about investment returns in the coming years?

I was in a bad mood for a brief period in late summer when my portfolio was down more than 40% year-to-date. Then it hit me that I don’t have to check the portfolio every day—that time could be spent researching companies instead.

I look at investment returns 5 to 10 years out, so the next couple of years don’t worry me. I’m a net saver at the moment, so further drops are always welcome. A market drop is a transfer of wealth from older savers to young net buyers.

17. Are you worried about QT and its share price over the next few years?

The share price can go anywhere in the short term, so I don’t worry about that. Wild swings in the share price are an opportunity.

What makes me wonder most about QT as well is its long-term competitive advantages and their sustainability. I currently believe the product portfolio is competitive, but it’s hard to assess things 5 to 10 years ahead when technology evolves so fast. The company is investing more and more in R&D, and the strong growth in recent years indicates that, at least so far, the product works and customers want it.

18. What do you think is the best thing about Inderes Plc? Which Inderes colleagues do you spend the most free time with?

The people. I chat and bounce ideas around with the “9th-floor crowd”—meaning the analysts and my own team—throughout the long workday. Sometimes it feels like the Inderes office is a sandbox where people passionate about investing are dropped off for daycare to fiddle with their favorite hobby. All while working hard on the side.

19. It feels like you work hard and hustle constantly—do you have enough time to rest, and do you have time for your partner + other loved ones?

Balancing work, hobbies, my partner, and loved ones (and the cat) is an area for improvement right now.

20. What would you especially like to thank the forum members for?

The forum members have largely built the forum into the fantastic place it is today to exchange thoughts about investing and listed companies. An encouraging culture has formed on the forum, which is worth its weight in gold. The Forum is a place where investors truly help other investors, and that goes a long way.
This is also a great opportunity to thank you for your excellent moderation and for keeping up the spirit of the forum.


Verneri’s answers came in really fast, and he had clearly put thought into them. Thanks again to Verneri for taking one for the team and answering my questions!

My next victim will be one of the forum members, but these always take a bit of time, so no promises on when the next interview will be out.

Wishing everyone a great start to the autumn investing week! :slight_smile:

359 Likes

Well then… Verneri’s interview is done. Thanks for the likes! :slight_smile:

The next person to be interviewed is a very, very important forum member and I am really happy and proud to be able to interview him. I will do “some” background research and consider the questions carefully, then I will send him the questions over the weekend and maybe I will get the answers from him next week.

It will surely be a very interesting interview! :fire:

EDIT:

My goal is to get 2 interviews per month. I don’t think I can do more than that unless I manage to make this go faster over time. :slightly_smiling_face:

80 Likes

2.TIMONTTI

The Living Room Oracle and the most liked man on the Forum, here are some statistics:

I am really excited to have had the chance to interview Timontti, and it immediately felt great when he was totally on board right away when I asked him for an interview.

I logged into the Forum for the first time in July 2020 and wondered who this guy was that everyone was talking about and praising. It didn’t take long for me to realize why… brilliant stock picks at brilliant times, and that wasn’t even all… the timing of many buys and sells was absolutely incredible. Timontti has a certain fascinating “touch”, no comparable case comes to mind right away… he has a certain expert analyst quality, a bit of Pohjolan Eka’s rebellious common sense, but also a bit of Viljo, meaning that “sense of smell” for where the next “victim” might be. I chatted with one of the Forum’s quality contributors, and we concluded that Timontti is like combining Eka and Viljo. :smiley:

Timontti isn’t as familiar in the same way as Verneri from the previous interview, because Timontti is “just” a pseudonym. Well… maybe through this interview, Timontti will become more familiar to you as a person too, and perhaps you’ll get some food for thought for your own investing activities—I certainly did.

Timontti is one of the stars of the Forum who truly seems to see the forest for the trees and doesn’t get bogged down in trivialities, but instead keeps rising higher thanks to his “touch” and diligence.

1. Tell us who you are in thirty words.

I am a 35-year-old family man, marital status married, and a fire protection engineer by profession. Two children under school age.

In my free time, I like to hang out with my family in the yard and play. Every now and then, I try to engage in jogging, swimming, or outdoor activities, etc.

2. Tell us three things the forum members don’t know about you.

I’ve been to a job interview at Inderes. However, I ended up working in my own field.

I am not autistic, at least not diagnosed, but by nature, I tend to channel my energy and thoughts very intensely into 1–2 things I find most interesting (e.g., hobbies like investing).

These days, my favorite TV shows are, rather semi-senilely, the TV news and some documentaries. I don’t really have the patience to watch much else on TV.

3. What are your interests and hobbies? You are not allowed to mention anything related to investing.

My hobbies have included metal detecting (with a mine detector). The oldest objects I have found are from the Viking Age (800–1050 AD): a fragment of an Appelgren Type D brooch and a horse pendant. The horse on the pendant is trampling a snake. Symbolism straight out of the Viking Age. In my current place of residence, this has taken a back seat.

I used to play golf with a single-digit handicap back when I was younger and played more actively.

I recently started applied practical shooting for reservists (SRA). Any day now, I should be receiving my first personal firearm, a modernized AK-47/AKM.

As a kid, I collected hockey cards. All 3000+ of them are still saved, and we’ll marvel at them with the kids at an appropriate time.

4. What does an ordinary weekday look like for you?

We wake up at 6:00 AM. Morning routines with our crew are done around 7:30 AM, which is when I start my workday.

In my current job, I work from home. Work computer on, plus the home computer and Inderes forum open on the second monitor :wink: The day is spent typing away at work on the computer—meetings, written work, occasionally peaceful too. The forum is browsed whenever there’s time away from work. Coffee is consumed; I can’t survive without it.

In the afternoon, I pick up the kids from daycare, and then we continue with either individual hobbies or spending time together. Small kids keep daily life quite busy. We go to bed fairly early… Very typical family life with children, in other words.

5. How would you briefly describe yourself as an investor? Do you fit into any category (e.g., growth investor, value investor, etc.)?

Growth investing has been closest to my heart. The risks are greater, but so are the potential rewards. Technology/software companies, which are often perceived as tricky, have naturally interested this engineer. The focus has been on Nordic companies, mainly Finland and Sweden. Alongside growth investing, I have also engaged in occasional swing trading, mostly when I have had the most time to stare at the stock market.

Software companies often offer significant scalability potential on a quite profitable basis. In an ideal scenario, the portfolio would hold about ten quality, capital-light, highly scalable growth companies… bought before the general public gets its hands on them. Usually, this requires reading earnings reports, analysis reports, etc., along with conducting active research of one’s own.

I get interested in large and mature value companies if they are offered at exceptionally low valuations (e.g., P/B, P/NAV, EV/EBIT…) and the business otherwise interests me. However, as a younger middle-aged person, I aim to seek profitable, high-quality growth over time. Hopefully, there are still investing years ahead, and profitable growth over time is the key to success on a multi-decade horizon.

Damodaran’s chart illustrates my preferred area very well.

I strive, in principle, to be a long-term investor and owner. The longest holdings in companies have been a few years, maybe 2–3 years. The reality is, however, that it pays to shift chips and allocate capital from the weakest companies to the best ones in terms of expected return and risk/reward. This creates some rotation in the portfolio over time. In an ideal situation, holding periods would certainly be considerably longer than that, but this is the sum of many factors (market conditions, stock valuation levels, etc.).

6. Could you briefly share your investing history?

I started investing in the summer of 2015. Thanks to my wife for suggesting it. So this is now my eighth year of investing. At first, I invested in index funds and a few individual stocks, among other things. In the early days, I was very nervous about even small euro-denominated losses in the portfolio. The mental side regarding money wasn’t trained for the game at all in the beginning. Generally speaking, between 2015 and 2017, I didn’t do very well in the market. Some years I beat the index, other times I generated losses for myself even in a bull market. A very typical start, then.

Sometime during 2017–2018, I found Inderes, and with that, I began to get genuinely interested and excited about stock picking and equity research. Inderes’s investment school, the educational videos made by the Inderes media team, etc., helped considerably. In addition, I read a few basic books on investing. With these, I got started and gained a basic understanding of corporate financial reporting, markets, valuation multiples, etc. Index investing became too boring; the spark to seek market outperformance had been ignited.

As a result of better dedication, I also began to achieve significant returns in 2019–2021, supported by the bull market. Especially in the years 2018–2021, I dedicated a significant amount of time to equity research. In retrospect, I can clearly see the significance of my own research and effort in the returns. All in all, this exceptional period and the returns are explained by: my own research work, good luck, and the interest rate bubble (before it burst). So, of course, not all credit goes to myself.

7. How much has your portfolio fallen from its peak percentages? What is your YTD?

The main investment portfolios are my own and my spouse’s equity savings accounts (OST). Equity savings accounts became available in Finland starting January 1, 2020. In the year preceding the equity savings account (2019), the return on the investment portfolios was +95%.

At their peak, the return on the equity savings accounts since inception was on September 7, 2022: +277% in my spouse’s portfolio (now +153%) and +294% in my own portfolio (now +174%).

From the peak in autumn 2021, the decline has therefore been around 40–45%. This year’s share of the decline (YTD) is 20–25%.

8. What percentage are you currently holding in cash? How and on what basis will you return to the market “full throttle”? How do you feel about the current market situation?

Currently, cash sits at 80%. Stocks 20%. I haven’t used leverage in investing so far. The equity savings account allows for substantial allocation shifts when necessary without tax consequences.

In a steady bull market, about 98% of macro is irrelevant information for a long-term owner—company-specific data and business drivers are what matter. However, before the bear market began in November 2021, I warned that ultra-tight valuation levels were unlikely to be sustainable once monetary tightening began. “Don’t fight the Fed” went the warning, and at extreme valuation levels, this belongs, in my view, to that 2% share of collective information that clearly matters to a stock “holder.”

This prediction turned out quite accurate, but the depth of the drop seen in growth stocks has certainly surprised me in places. Since spring, I’ve tried to enter growth stocks a few times, but almost every time the drop continued, and I booked a small loss into the portfolio. One of the most important lessons of the bear market for me has been that it is OK to use a stop-loss. This is something I never did once during the bull market. If I had still “run a portfolio full of growth papers” this year, very different negative figures would be recorded in the equity savings accounts. -20…25% is a satisfactory performance for me this year.

I am currently tracking inflation figures, market sentiment, and the pricing development of the US 10-year bond. I aim to time stock purchases for a situation where the upward trend in interest rates has leveled off or started to decline, at least on a couple of weeks’ trend. Additionally, I would like to see a few strong up days in the indices while economic news flow is still negative. Jim Cramer is a great contrarian indicator… well, that was a joke :blush:

The plan is to quickly deploy half of the portfolio into pre-selected stocks, and the latter half if the rise appears to be on sustainable footing. So I am not necessarily trying to catch absolute bottoms, but rather paying a bit in expected returns for the benefit of having signs of the market calming down beneath us. By the time the Fed announces it is tempering policy rate hikes at the latest, stocks will likely have already started a rally lasting at least months (a new bull market). So I aim to be involved early enough, nonetheless. Purchases must generally be made before that point.

Right now, the market situation is clearly the hardest to read that I have encountered. The energy crisis could have unexpected and rapidly escalating impacts next winter. Analysts’ earnings estimates seem optimistic in places if the economy sinks into a recession, people start cutting spending, and economic activity fades. I believe we will see a significant number of profit warnings in the upcoming earnings season. It is also difficult to say what kind of return stocks will offer on, say, a 5-year horizon. It is possible that indices will trudge sideways more or less in place for years.

9. Your title is Living Room Oracle; you are known for many things, but you truly are an oracle ( Oraakkeli – Wikipedia), considering your successful, bold, and big moves in various situations. How on earth have you managed to pull off unbelievable timing on several occasions… surely that can’t just be pure luck, or is it?

The Living Room Oracle title in this case refers to a considerably flimsier second cousin of the Oracle of Omaha, whose analytical skills are a bit so-so.

A lot has been done going by gut feeling. In addition, plenty of luck has been involved. I think a great deal from the perspective of “second-level thinking” about what is priced into the market and how the most significant macro news (the 2% share) might affect index levels… what is priced in, what isn’t, etc.

When dark clouds gather on the horizon, I try to find fundamental factors or data that could help me at least reasonably think through the societal impacts of an exceptional situation. Even small “fundamental data points” are better than no information or insight at all.

An example of this would be familiarizing myself with the properties of the coronavirus (preliminary R0 estimates, fatality estimates) based on data published by epidemiologists before the virus reached Europe and the US. Twitter helped in gathering information, as a few epidemiologists made this data easily accessible. Thanks to this deep dive, I was able to see that the then-high valuations of US stock indices were unlikely to withstand the upcoming societal lockdowns and potential chaos. Thanks to this, I ended up selling stocks with a 0% YTD return in February 2020. At that stage, I was operating with a portfolio of slightly over €100k, so as an ordinary blue-collar worker, this was the hardest decision of my investing career up to that point. With an allocation move of that size, I essentially bet on seeing a significant dip of at least 10–15% in stock indices.

Of course, I couldn’t guess in advance that time either that we would go considerably deeper… and that we would recover at record speed. In any case, starting in March–April 2020, I ended up transferring the proceeds from the stocks sold from the standard brokerage account (AOT) to two OST accounts and filled the portfolios to the brim. Buying amid raging uncertainty was the second hardest moment of my investing career. So, if you want to experience more excitement in investing, extreme allocation moves will certainly bring it. Big moves amplify FOMO and FEAR to the extreme. In this case, the outcome was favorable thanks to gut instinct and luck.

10. What are your biggest weaknesses and strengths as an investor?

The biggest weaknesses certainly relate in part to the numbers side. I have found building DCF models to be such delicate and challenging work that I “prefer to fly by the seat of my pants.” However, I utilize ready-made models built by analysts as a good baseline for forming my own opinion. It is often profitable to form your own opinion, bear-base-bull scenarios with probabilities… and not necessarily consider the analyst’s forecast as the “most probable.” In addition, searching for new investment targets should be made more systematic than before (using screeners, etc.). More on that later below.

A retail investor has a few advantages, such as:

  • full accountability for results to oneself only
  • time
  • no pressure from clients
  • flexibility of investment strategy
  • the opportunity to buy the smallest companies
  • in Finland, sometimes a language advantage, etc.

I have found that my own strength lies in digging up information on these Nordic small-cap companies. At best, I have spent at least hundreds, if not thousands, of hours digging into certain companies (like Qt 2018–2020, SmartEye, etc.). A wide variety of information is available when you use your imagination regarding what to look for. Through one’s own activity in small companies, it is possible to achieve a distinct informational edge. Not all the gelled-hair folks in London’s glass towers are digging into these kinds of things week after week.

Example: One good tip regarding Qt was following recruitment ads (LinkedIn, etc.) to gauge the potential adoption of the technology. So, when the company itself stated its key verticals, it was easy to look up, say, the 10 largest medical device manufacturers online and then check via LinkedIn tracking how many of them were hiring for Qt expertise in-house… from that, you can at least get a rough estimate of whether Qt technology is genuinely in demand in the market. The same applies, for instance, to car manufacturers. By researching the most important verticals in a similar manner, one can get a sense of the technology’s overall market share.

11. How do you screen for suitable stocks, and how do you end up making a buy decision? Do you have a specific style that sets you apart from most other investors? How do you sift out the most interesting companies from the mass of businesses?

I don’t use screeners. I mainly follow Twitter, Nordic discussion forums, and Inderes and RedEye analyses as my schedule permits. Every now and then, interesting cases pop up there. In other words, my own interest, business model moats, etc., guide my stock picking quite a bit. I much prefer owning Evolution’s moats in incrementally growing markets over Tallink-Silja’s boats in the Baltic Sea.

I make a buy decision if the company seems interesting (business, share price, outlook, moats, etc.) while the expected return and risk/reward appear attractive enough.

12. What stocks did you buy and sell most recently? And why?

This year, I have done noticeably less active research. Family life is busy, and there have been changes on the work front, so there hasn’t been the free time and energy of recent years.

Mainly, over the summer, I have traded the following companies (buys and sells): Stockmann, Better Collective, TietoEvry, Elliptic Laboratories, Evolution, Embracer, Qt Group, Efecte, Serviceware. (bolded ones are in the portfolio today)

Not all of these fit into the bin of scalable top-tier businesses by any means, but among other things, these stocks offer good expected returns provided the economic outlook doesn’t completely rot on us over the winter. As stated above, stop-losses have also triggered multiple times this year. In addition, I have tried to make individual swing trades occasionally.

Portfolio turnover has therefore been brisk in these—brisker than I would personally prefer. In any case, the intention is to at least follow these companies, among others, and possibly hold them once the market doldrums ease.

13. If you were only allowed to see the investment-related posts of three forum members, whose posts would you choose and why?

Pohjolan Eka usually writes in-depth reflections on virtually any topic.

Verneri Pulkkinen aggregates macro matters from an investor’s perspective very actively. Macro is quite essential for an equity investor right now. Plus, his own portfolio is shared and he has skin in the game.

Arimatti Alhanko. A professional, well-reasoned views. Gets access to corporate management and is thus capable, if he wishes, of bringing insights to the forum that aren’t widely known.

14. What are your top 3 favorite threads on the Forum and why?

I’ll choose based on topicality right now:

Europe’s security situation and Russian aggression. Active tracking of the military conflict; it affects all of us at least indirectly. Security policy interests me as a topic in general anyway.

Inderes’s investment meme thread. This often makes me laugh. A great thread and a source of strength on red-ink market days. A wonderful way to maintain a positive atmosphere during tough times.

Collectively, all the company threads for the businesses I follow. They are really good sources of information.

15. You’ve been quite quiet in the company threads; have you still been following the investing world in the same way as before? Do you still read the Forum actively (leaving aside the Russia thread ;)?

I read the forum as actively as possible. Indeed, this year it has felt like my own contribution to producing fundamental information has been smaller due to other commitments and life circumstances. In addition, new investment ideas have somehow been scarce. There are hardly any IPOs, and I’ve also researched fewer new ideas.

However, the companies I find most interesting are these few “usual suspects,” many of which can also be found in the model portfolio, etc. You can build a very good portfolio out of them. These days, though, the Forum (fortunately) has very active and high-quality coverage otherwise. No man is indispensable. :blush:

16. What would you say to a despairing investor whose YTD is currently -55%?

Don’t give up. Draft a written investment plan for yourself. Now is a much safer time to buy than dozens of percentage points higher. Absolutely a buyer’s market. Buy in small tranches over the next year if needed. Play the long game; make your plan on that basis. Learn patience. Only invest money you don’t need for living expenses.

17. Does Alokas have a chance to become a good investor? Come on, you know me. Investing since 2018, yet still clueless even about the basics and total return is in the red for the entire investing history.

Yes. An investor’s quality is not judged based on just a few years, because this is a discipline where you gradually learn and improve until the end of time. The same applies to me and everyone else—for most people, passing judgment is still premature.

Hanging out on the Inderes forum alone guarantees that you stay on top of many good “risk-reward” cases just by following the forum. Of course, you need a filter, because in anonymous discussions, many opinions are also presented without solid justification, etc.

18. What has been your biggest disappointment in investing, and how did you “survive” it?

Probably no massive individual disappointments, but generally, especially in the beginning, I tended to dwell too much on lost profits: “…if I had sold then, I would be XXX higher,” “why didn’t I buy then 25% lower when everything looked bad…,” etc.

Among individual failures, I have to highlight my worst percentage loss, Pantaflix AG. I didn’t research much and didn’t know what I was doing, but I bought this “next German Netflix wonder company,” taking a loss of around -90% on it. Must have been a four-figure euro loss from that. It taught me well: don’t pick stocks if you don’t truly understand the company or the industry.

19. What are your most important sources of information in investing, and do you have an information source in mind that most don’t use, but should?

Twitter commentators, Inderes analyses and videos, RedEye analyses (with a grain of salt), forum posts, trading statistics (for small caps).

Corporate management should be challenged significantly more often; I don’t utilize this enough myself either. Fund managers often have much better access to management than we do, for instance, and thus the opportunity to obtain information that isn’t generally out in the market.

20. What do you especially want to thank the forum members for?

Thank you to every content contributor. There are huge numbers of you nowadays, as the community has grown strongly in recent years. Every crumb of fundamental data is a step forward, and there is plenty of that information available on the forum today.

Also, thank you to all company representatives who step onto the forum. That’s part of what sets this forum apart from all the others. Valuable interaction.

Thank you to the analysts for the opportunity to openly challenge and comment on views. This kind of “stepping into the spotlight” isn’t seen anywhere with analysts from brick-and-mortar banks, for instance.


I expected a lot from Timontti’s answers, but I received considerably more than I imagined. A fine man gave rock-solid, brilliant answers! Thank you very much, Timontti, and happy birthday! :smiling_face_with_three_hearts:

Have a great Friday, everyone! :slight_smile:

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Thank you all very much for your feedback and likes! :slight_smile: :pray:

@timontti, you received a lot of praise in private messages, and for good reason. :partying_face:

I’ll try to get the next interview ready within a couple of weeks. For future interviewees, please note that even though Timontti and Vepu answered extensively and thoroughly, you can answer in your own way; it’s okay to answer more briefly, etc. You don’t have to answer all my questions, and you can be as open as you like; there’s no need to feel pressured or stressed about this.

I hope people find this project informative and entertaining, and I also hope it brings our already good-spirited community even closer.

The next interviewee will again be a forum member.

Have a pleasant and peaceful weekend, everyone! :blush:

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I’ve only managed to ask a few people for interviews so far, and there’s no rush. I aim to maintain some level of quality and also try to release these quite regularly. :slight_smile:

If, over time, you wonder why a certain Inderes (an online investment community) member or forum user hasn’t been interviewed, there could be many reasons. Probably the biggest reason is that there are so many active community members that I simply won’t be able to interview everyone, only a very, very small portion. Someone might also have declined, and there could be numerous good reasons for that.

The next interviewee is a smart young fellow, an investor whose analytical investment writings I read with admiration and envy. I believe he has a great, long, and profitable “investing career” ahead of him, and I also think he would already be suitable as an analyst.

Thanks again to everyone, I’m really excited about this project, and many of your comments have given me a lot of joy and confidence. Have a great start to the week, everyone! :blush:

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Now I’ll reveal it, but I sent him a private message through the Forum (I couldn’t reach him) and would have asked him to write the introductory text for the beginning of your interview. He would have been absolutely the best person for that job. :slight_smile:

Unfortunately, I couldn’t reach him, as I wrote there. :confused: I don’t reveal interviewees in advance, but if someone can get @Masse here, I promise to definitely ask him to be interviewed. Thanks!

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3. JNIVALA

Whenever I see a post by JNivala, I pause to read it thoroughly because his posts are carefully and analytically written texts where pointless gut-feeling speculation is conspicuously absent. I believe his writings sometimes make analysts sweat… people like him make the best possible sparring partners for analysts.

When I was new to this Forum, I think I assumed he was an analyst or some kind of finance professional. I wouldn’t be surprised if Inderes had tried to recruit him. I remember someone from Inderes telling me that JNivala produces fantastic content for the Forum, and his name is indeed often mentioned in discussions when talking about high-quality contributors (just this morning, in fact!).

This is what I wrote to Mikael Rautanen in April:
“JNivala is an example of a young forum member who boldly writes highly analytical messages under his own name—he’s an example of a contributor who certainly gives food for thought to analysts and even more experienced investors…”

JNivala is a polite and intelligent guy with a great capacity for learning and broad perspectives, but also many other qualities that I won’t even bother listing here. I highly recommend reading the interview below; I strongly believe the reader will find it both entertaining and educational.

1. Describe who you are in thirty words.

My name is Jani Nivala, father (of one son, and soon a second child) and husband. By profession, soon graduating as a medical doctor. General self-development in any subject is my passion. I want to understand phenomena and the reasons behind things.

2. Tell us three things the forum members don’t know about you.

  • I asked Sijoittaja-Alokas to join me on the Share Investors’ pre-Christmas cruise, but he didn’t come :frowning: (okay, he had a pretty good reason not to)
  • I draw a lot of inspiration and motivation from my beloved, late mother, both in investing and in life in general
  • I don’t like city living, and the plan in the near future is to move back to the countryside!

3. What are your interests and hobbies? You are not allowed to mention anything related to investing.

Ball sports (both playing and watching on TV), especially ice hockey, football, and futsal. I go jogging irregularly, and one summer I’d like to try running a marathon with a decent time. I also plan to pick up hiking again in the coming years.

4. What does a typical weekday look like for you?

The morning always starts with the Investing app; I check yesterday’s US market closes. After that, I skim through the Inderes forum, along with any other financial news. I browse through FinTwit. After that, I head off to either A) study or B) work. In the afternoon, I always pick up my son from daycare—that’s the highlight of the day :smiling_face_with_three_hearts:. In the late afternoon and evening, I spend time with my son and family.

5. You have kids, a demanding job, and a life outside of that… how and where do you find time for investing matters?

In practice, almost all the time I spend alone is dedicated to developing myself in my investing hobby. Some days that’s 30–60 minutes, other days 6 hours. When free time is scarce, I try to prioritize my time management in investing as well; for instance, when reading books, I often skip “unnecessary sections.” In my current life situation, I simply have to accept that I cannot spend unlimited time on investing.

6. How would you briefly describe yourself as an investor? Do you fit into any particular box (e.g., growth investor, value investor, etc.)?

I find categorization so artificial that I certainly don’t want to pigeonhole myself. In principle, I’m interested in any company where I see potential for good returns. It could be a “value company” or a “growth company.”

I view the markets as relatively efficient in the sense that I think it’s naive to assume a specific strategy (value vs. growth) could consistently generate alpha over time. A strategy works for a while until it creates a “lemming effect.” This leads to the point that, in my opinion, after the basics, the most important area of investing to focus on and study is understanding market psychology.

And finally, the answer to the question: I see myself as an adaptable, yet still inexperienced investor who genuinely believes that one day I will possess the complete toolkit to generate excess returns over time. I consider investing a kind of “intellectual, lifelong challenge where returns are ultimately secondary—challenging myself in an extremely demanding long-term endeavor is what matters more.”

7. Could you briefly share your investing history?

My investing history traces back to childhood :slight_smile:. When I was just 6 years old, my mother wrote that this boy is “destined to become some kind of banker,” because money matters were on my mind to an astonishing degree at that age, and I carried a physical “investment portfolio” everywhere during playtime.

On a serious note, though: my actual stock investing began in 2016 with passive index funds. I was already 21 years old at the time. A lot of wasted years in my youth, but back then my mind was on more age-typical things: sports hobbies and girls, of course…

My investing journey took a hard hit in 2018 just as I had started diving into stock picking: my mother fell completely unexpectedly ill in the spring with an illness that was diagnosed on June 15, 2018, as glioblastoma, which is one of the most malignant and aggressive cancers known to humanity. My mother was 48 and I was 24. That year ended up being so emotionally exhausting that my investing hobby came to a complete standstill for 1.5 years. In late 2019, I rebooted the paused hobby, and ever since, I’ve been on this path learning new things all the time :slight_smile:.

8. Would you like to share how your investing years 2020–2022 have gone? Feel free to mention percentages over different periods if you’d like. What is the single biggest lesson from these investing years, if you had to name just one?

Between January 1, 2020, and October 18, 2022, my portfolio has returned a total of +94.10%. This year’s YTD is deep in the red again; from January 1, 2022, to October 18, 2022, the return is -24.11%.

The most important lesson from this period: allocation between cash and stocks, as well as the weightings between different stocks, plays a massive role in returns. According to my journal, I had the right “mindset” both during COVID and during last year’s hype, but I made allocation decisions that were far too conservative at both points in time. Returns could be much better in that respect, but investing is a long-term process—so let’s take the lessons and move forward :slight_smile:.

9. What does your portfolio look like right now? What were your latest sells and buys?

My portfolio currently consists of perhaps a few too many companies. I won’t list the entire portfolio here, but my largest holdings are (in no particular order): Kamux, Harvia, EVO, Incap, Stockmann, Neste, Valmet, and Scanfil. The rest are mostly tracking positions / active trades, including Konecranes and Boreo…

Latest buys: Harvia, Kamux, and Valmet.
Latest sells: Sievi Capital and Witted.

10. Share your thoughts on each company in thirty words:

Harvia: A quality company with strong competitive advantages in a niche market. Drivers supporting long-term profitability and growth: wellness boom, rising wealth, growing importance of leisure, competent management. Significant insider ownership.

Kamux: “Economies of scale” fits Kamux well. Competitive advantages aren’t so much about technology, but rather the scale economies typical of winners in linear business models. A boring and hated industry piques my interest.

Nightingale: There is evidence of correlation between diseases and the company’s blood test, but still no proof that their platform provides added value (= better health) to customers despite this. For now, more of a wellness business. Long-term customer retention is difficult.

11. You have read a lot of investing books; list five investing books that an ordinary stock picker should read.

Let’s put together a package with a bit of everything to give a comprehensive picture of different approaches and the essential areas of investing. I’ll break the rule right away and list six books, followed by brief rationales:

  • Tähtäimessä osakkeet: A fantastic general guide in Finnish! Looking forward to sequels @Heikki_Keskivali
  • A Random Walk Down Wall Street: A reality check for the average investor; index investing is a great option :slight_smile:
  • The Outsiders - Eight Unconventional CEOs and Their Radically Rational Blueprint for Success: An outstanding book on management and its importance in equity investing: what to look for, capital allocation, etc…
  • The Intelligent Investor: Particularly for the psychological perspective on markets.
  • 100 Baggers: Stocks That Return 100-to-1 and How To Find Them: The power of growth, the leveraged effect on returns when you get both earnings growth and multiple expansion.
  • The Dark Side of Valuation: Everything about valuing companies and the pitfalls involved. Many other valuation books could fit here; Damodaran has plenty of them.

12. What are your greatest weaknesses and strengths as an investor?

Strength: Self-awareness, understanding market psychology, and understanding people in general. In my day job as well, interpersonal communication is definitely a strength, both in my own view and according to patients/clients.

Weakness: Plenty of room for improvement in every area, of course, but I’d like to mention weak foreign language skills. I’ve worked on it a lot lately, and reading books has helped immensely, but it’s still too weak. Weak language skills make researching foreign companies a burden (it requires more time and focus).

13. Do you have any recommendations for information sources that fewer ordinary investors use, but should?

I don’t think I use any better tools than other retail investors. In my opinion, filtering information and processing it properly is even more important than the sources themselves. It’s crucial to separate what is mere noise or useless in today’s flood of information from what is truly relevant. That said, it pays to curate FinTwit to your liking: once you build the right “investment bubble” there, Twitter becomes an excellent source of information. Another vital “information source,” in my view, is your own investment journal! It’s the best resource for self-reflection :slight_smile:.

14. How do you go about screening potential additions to your portfolio? What is your step-by-step stock picking process?

Some sort of filtering is essential, and I use mechanical screening initially. I’ve considered developing my own model for this, but so far I don’t have a detailed one (partly due to lack of time). However, I often scan a broad range of companies for specific multiples and metrics, such as ROE/ROIC, P/E, P/B, and PEG. These metrics because they are usually easily accessible.

Once a company catches my eye based on those, I take a closer look at the business model and monetization strategy. Then an overview of the competitive landscape and a deep dive into competitive moats. Information sources include the company’s own investor relations pages and materials, as well as general Google searches. Naturally, additional input comes from discussion forums and materials provided by platforms like Inderes. When refining multiples and valuation, I focus especially on the cash flow statement. I don’t calculate “fair value” with a DCF model, but I often build rough “reverse DCF” models to map out the expectations baked into the stock price.

There are no strict criteria for the final buy decision; it still partly relies on gut feeling, though only after thorough research. This is an area where I aim to establish greater consistency in the coming months and years. Progress here has simply been held back by a lack of time.

15. You cannot manage your portfolio yourself for three years, and you must pick three forum members as your portfolio managers. Who would you choose and why?

@Juha_Kinnunen would be a trusted pick, but I suspect this question meant non-analysts… The choice goes to @musa_2, because I trust he knows how to protect my capital adequately :slight_smile:. On the other hand, if there’s a strong appetite for risk and market conditions are favorable, @Pohjolan_Eka would also be a fitting choice to maximize portfolio volatility. The third wildcard goes to @Thiebault, who I believe could generate strong returns for my portfolio with moderate risk over a 3-year horizon. His posts have truly impressed me! :slight_smile:

16. What do you think are the three highest-quality company threads and why?

  • Incap – No pointless fluff; it gets straight to the point every time. No unnecessary hype or irrelevant noise (unlike Harvia’s thread at times), nor constant whining about how the company sucks (Kamux, to put it somewhat bluntly).
  • Sampo – Stays on topic nicely, and knowledgeable people often chime in, including contributors from abroad :slight_smile:.
  • Witted – It’s really great that @Harri_Sieppi (CEO) actively engages with investors; the discussion is professional throughout, and important issues are debated collaboratively from an investor’s perspective.

17. Do you have goals regarding your investing, e.g., in euros, percentages, or other goals like financial independence? What motivates you to invest?

I view stock picking primarily as an intellectual challenge, and I measure my success simply by my portfolio’s return relative to the benchmark index (S&P 500 and OMXH25). So the hurdle is extremely high. I don’t have specific financial targets (% or euro amounts). My salaried job is both A) recession-proof in terms of job security and B) well-compensated, to the point where I could easily achieve my financial dreams simply through index investing and focusing on my career.

18. How do you feel about this “rigged market” (kusetus_markkinat) and the crises? Has it taken a mental toll? Do you have an outlook on what 2023 might look like? How are you currently acting, or do you have a specific plan for “times like these”?

The “kusetus_markkinat” meme/catchphrase deserves an award at some gala! :smiley: Anyway, back to business. I don’t want to come across as arrogant or pretend I’m an emotionless, rational computer, but frankly, the current bear market hasn’t really gotten under my skin. I sleep just as well, and there’s been no change in my stress levels. In life in general, rationalization and putting things into perspective helps me handle temporary anxiety at work or in my studies—and that same mindset has helped a lot in investing. There’s no cause for panic when personal finances are managed sensibly; a declining market doesn’t impact my daily life at all. And it won’t, even if things turn much bleaker :slight_smile:.

As a fan of the natural sciences, I approach every event in life—and thus the markets as well—as a “game” of probabilities. We have an infinite set of scenarios with varying probabilities for where the market could head in 2023. I simplify my model down to 2–4 scenarios and try to assess their probabilities based on currently available information. Since space here is limited, without going into deep arguments, I’ll just state that I consider it more likely that the market bottom hasn’t been reached yet. These arguments for and against have been thoroughly covered in the “Direction of the Stock Markets” thread, among others.

My portfolio allocation is heavily weighted toward equities again after this recent dip; I’ve been on the buying side lately. Only 8% cash remains. On the other hand, my salary brings in decent sums to invest over the coming months, so I don’t feel an immediate need for a larger cash position right now. It’s also worth noting that since my time for investing will be frustratingly limited this coming winter, there’s no point in me attempting excessive market timing with a heavy cash buffer. So I have to “settle” for a high equity allocation and ride out the storms with it.

I’m also careful with leverage. In my view, the best time to enter with leverage is once capitulation has occurred. If we don’t see that, I probably won’t use leverage—and in my current life stage, that’s not a major issue either. I won’t enter the market on margin until genuine pessimism takes over; right now isn’t that moment, and in my opinion, that’s best illustrated by investors’ equity allocation percentages, not by any “sentiment surveys.”

19. How specifically could Alokas become a better and more analytical stock picker?

In my view, @Sijoittaja-alokas is on the right track! There’s passion and a strong desire to learn, and combined with time, that will definitely yield results :slight_smile:. Just stay the course patiently, keep developing yourself, and refine your process! Surround yourself with smart people, read the writings and books of wiser individuals, or listen to them on podcasts :slight_smile:.

20. What would you like to specifically thank the forum members for?

I want to thank all forum members for this amazing community of investors we’ve built together! Superb information sharing and a friendly atmosphere. It’s a great place for an investor to be :slight_smile:.


Jani, thank you for your openness and for giving me plenty of food for thought once again!

I’m sure many readers found lots of different perspectives to reflect on for their own investing journey from this interview as well.

Have a great rest of the week, everyone! :slight_smile:

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Thanks again to everyone! :pray:

JNivala, like the previous ones, wrote interestingly, at length, and with good reasoning, but for the next interviewees, please answer at your own pace and in your own way, and don’t feel any pressure about the interview.

It’s been really nice that the interviewees have been happy to participate in this, and in no way do I want to force anyone into it. If the interviewee found it enjoyable to answer the questions, then the readers will find the interview even more pleasant to read.

The next interviewee is from Inderes and the interview will likely be released next week.

Have a great weekend everyone! :slightly_smiling_face: :sun_with_face:

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I have now sent the questions to the next interviewee. He should answer the questions next week, so I will likely publish the interview the following week. :slightly_smiling_face:

I have received many good suggestions for who I could interview. If I think about it, these suggestions would last me well into next year before I would need to come up with new names for interviewees. Most of the suggestions repeat the names I had already thought of myself, but there were a few suggestions I hadn’t even considered, and who would be very exciting to interview. Thanks for the suggestions! :pray:

The next interviewee is an ‘Inderesian’ (Inderes user), the kind of debater I would like to see more of in the media (especially on Twitter! :smiley:) when talking generally about stock markets and the economy. He is probably a very important source of information for most of us, if I can say so.

Have a nice and relaxing rest of your Sunday! :sun_with_face:

50 Likes

4. MARIANNE PALMU

Who is your favorite economist, and why is it Marianne Palmu? I read a massive amount of news and investing articles for several hours every day, but it’s largely thanks to Marianne that I stay on top of what’s happening in the economy on a big-picture level. There are so many news stories, screaming headlines, confusing tweets, and endless noise… I’d have a very poor grasp of the overall picture without her.

Marianne has been an integral part of Inderes for a very long time, serving as an economist and producing the morning report, among other things. This Turku native is widely appreciated for her ability to condense and summarize even the most complex topics into easily digestible packages. Both novice investors and seasoned veterans gain valuable insights from her writings.

This economist doesn’t preach or claim to offer absolute truths; instead, she educates her readership and provides excellent tools to help them independently learn and understand macroeconomics. In general, teachers and other experts could learn a lot from her when it comes to explaining things clearly and tailoring content so it serves multiple diverse audiences simultaneously.

Economist Palmu is, for good reason, one of the most important figures in the investing world for many of us.

1. Tell us who you are in thirty words.

I’ve worked as an economist at Inderes for 12 years—spanning three economic crises (the debt crisis, COVID-19, the war in Ukraine). During the financial crisis, I was still a student. Outside of work, I’m the mother of two active boys and a fitness enthusiast of sorts.

2. Tell us three things the forum members don’t know about you.

  1. I love old houses. Our family lives in a 100-plus-year-old wooden apartment in the Portsa district of Turku, and we love it. My dream is to someday own a gingerbread-style wooden villa of at least the same vintage somewhere in Finland.
  2. I also love the Finnish language: writing is the most natural way for me to express myself, and reading is how I learn new things. I also want to advocate for the preservation of Finnish, which is why I dislike Finglish-type expressions.
  3. I listen to all kinds of music, but rap music has some truly special gems. A Wu-Tang Clan concert is the best live show I’ve ever attended.

3. What are your interests and hobbies? You’re not allowed to mention anything related to investing.

My hobbies have always leaned heavily toward sports. About ten years ago, I got into triathlon and signed up for a middle-distance race with virtually no prior experience. That gave me six months to learn the basics of front crawl swimming. The race came and went, and I crossed the finish line. Out of the three disciplines, running and swimming have remained close to my heart ever since, and I’ve kept them as part of my daily routine. This spring, I ran a marathon for the first time in a long while, and over the years, I’ve participated in a few trail running events, as well as swimrun races—the longest of which involved over 5 km of swimming and 30 km of running. So, I enjoy long distances :slight_smile:

4. What does a typical weekday look like for you?

My job has turned me into an early bird; I wake up at 5:00 a.m. for work. If I have enough energy, I go for an approximately 5-kilometer morning run, during which I plan the outline for the macro review, or otherwise I head straight to the computer screen. I read and publish the material for the morning report along with the daily macro commentary, and I check the Asian markets. Together with the morning report team, we make sure the morning report is published by 9:30 a.m., after which I plan upcoming macro reviews, read articles, and make videos or other content. Lunch is at 11:00 a.m., followed by a bit more work. In the afternoon, I work out and pick up my younger son from daycare. I dedicate the evening to family and go to bed early. Occasionally, I drop by the Helsinki office to say hi to colleagues, but typically I work from home.

5. Could you tell us about your educational and professional background?

Excluding school-age summer jobs like strawberry picking or mowing lawns, my career history has centered around writing. I attended high school at the Turku IB World School, and back then, I wanted to become a journalist. Right after high school, I was admitted to the University of Vaasa to study communication studies. I graduated with a Master of Arts, but while working summer jobs (at Turun Sanomat, Kauppalehti, among others), I realized that economics was “my thing” and wanted to deepen my knowledge. So, overlapping with my studies in Vaasa, I began studying economics at the University of Turku. I earned my master’s degree in 2008, and since not much else was available, I applied for postgraduate studies at the university. There, I got to teach introductory economics courses, which was an amazing experience. Concurrently with my postgraduate studies, I started working part-time at Inderes, mainly producing the morning report. Digging into current affairs pulled me in, and I concluded my postgraduate studies with a Licentiate thesis in 2013. The thesis focused on central bank communications, which I later drew from for two academic articles co-authored with a fellow doctoral candidate friend (one was published in September).
So, before Inderes, my background was predominantly in journalism. Additionally, during my student days, I worked one spring at Handelsbanken, attending various annual general meetings to represent foreign shareholders. That was a fun time (physical dividends being a huge plus), and the colleagues there were also fantastic.

6. How would you briefly describe yourself as an investor, and what is your investing history?

I’m a fairly conservative and long-term investor. I began investing in 2010 when I started working at Inderes. Before that, I hardly knew anything about investing because it wasn’t discussed at home or among my friends. Through my work, I’ve received a substantial amount of education, which has been great :slight_smile:

7. How have you performed against the indices over the long run? And do you even compare your portfolio’s returns to an index?

I don’t compare my returns to an index. For my equity savings account (OST), I did check separately, and it has lagged the index.

8. What are your portfolio’s largest holdings, and how many “lines” (positions) do you hold?

Unsurprisingly, Inderes is by far the largest holding in my portfolio. After that, the largest are Neste and Etteplan, along with holdings in index funds (which I invest in monthly).

9. What stock did you buy most recently, and why?

The last stock I bought was Wärtsilä, although that was a few months ago now. I believe the company will benefit from investments in renewable energy.

10. How much do you read equity research and study individual companies? Does an economist build DCF models and crunch numbers in Excel?

An economist doesn’t really build DCF models, nor would I unfortunately have the time for them. So, I leave company analysis to those wiser than me—the equity analysts :slight_smile:

11. How and on what grounds do you pick stocks? Do you leverage your “macro expertise” when picking stocks?

Since I produce the morning report, I also read the vast majority of our research reports. Every now and then, interesting companies catch my eye, prompting me to look into them and seek more information. Lately, sustainability (especially environmental responsibility) has also gained weight in my criteria. I use my macro expertise more for the overall balance of my personal finances—such as considering when it’s time to pay down more mortgage principal versus when to allocate more toward investments by increasing the monthly savings amount.

12. What are the main sources of information in your work? Do you have any tips on where an ordinary forum member could find information on the broader market and economic landscape?

After starting my workday, I review the news flow from Reuters and Bloomberg, which are my primary sources. In addition, I follow financial Twitter (FinTwit) and, of course, the forum, as well as some academic publications where I seek out information. On FinTwit, for example, the handle MacroAlf is really worth following; otherwise, it’s wise to read a broad variety of financial news.

13. What are your thoughts on the rest of 2022 and 2023 regarding the economy? Are you exceptionally concerned or… hopeful?

If we focus strictly on the economy, and especially the European economy, the scales definitely tip toward concern. These various crises have caused the euro system to creak at the seams. I strongly doubt that economies with structures as diverse as those in the eurozone can successfully function under a single currency and monetary policy without ongoing rescue measures of some kind.

14. If an investor could only follow four different charts (indices, indicators, currencies, etc.) on a regular basis and you had to pick them, what would you choose and why? I will bookmark them in my browser if they aren’t there already.

The Economic Surprise Index, Purchasing Managers’ Indexes (PMIs), EUR/USD, and central bank interest rate expectations are indicators that take you a long way. They offer a relatively broad, real-time snapshot of the economy.

15. If you could press a button and instill a single, actionable “macro lesson” in all forum members, what would it be?

Perhaps that in macroeconomics, much of the data is incomplete—either subject to later revisions or backward-looking. Therefore, one shouldn’t draw sweeping conclusions based on a single data point, but rather look at the bigger picture.

16. You decide to take a three-month vacation and have to pick three usernames from the Forum to write your macro analysis in your place—who would you choose? Oh, right… yhä_musa_soi is definitely among them, so pick 1+3 forum members.

In addition to yhä_musa_soi, Pohjolan eka, Verneri, and Timontti would definitely put together a great macro review tailored for investors.

17. What has been your greatest success in your investing journey, and what are you especially proud of regarding your career?

Undoubtedly, my greatest success was getting started in the first place, and a huge credit for that goes to my job. Among individual stock purchases, Neste stands out; years ago, I bought it at an average price of around 10 euros. That turned out to be a successful pick.

18. What do you consider the best thing about Inderes Plc? With which colleagues do you have the deepest macro discussions?

The best thing about our company is having the freedom to express ourselves and try new things. Additionally, I greatly value the opportunities for independent work. Most discussions happen with my fellow community team members at the office, but fortunately, I also have a colleague in Turku, Isa, with whom I talk about the economy. I also exchange thoughts with analysts when I hold macro reviews for them at regular intervals.

19. Macro concepts can be tricky for beginners (Alokas); what’s the easiest way for a newcomer to learn the essential basics of this area? There is Analysis School and Investing School—should there be a Macro School?

Actually, macro topics are already included in Investing School, and they are coming to Analysis School as well, so there is plenty of material available :slight_smile:

20. What would you especially like to thank the forum members for?

As I mentioned earlier, the forum has become one of my essential sources of information, and that wouldn’t be possible without you, the forum members. A huge thank you for the diverse, high-quality discussion that continually challenges my own thinking!


Thank you, Marianne, for these interesting answers! :slightly_smiling_face:

This interview once again showcased your ability to communicate key insights in a reader-friendly format—in the midst of vast information overload and noise, that is an invaluable skill.

Have a great start to the investing week! :sunglasses: :sun_with_face:

231 Likes

Thanks again! :slight_smile:

It was nice to have Marianne for an interview; at least I got a good reminder of familiar important things and new food for thought.

The next 2-3 interviewees will be forum members, and if all goes well, I might be able to release the next interview this week. I know that from each of these, I will get good things to think about regarding my own investment activities, and it’s also nice that people get to know each other better. :smiling_face:

Strength to you during these earnings report times! :grimacing:

46 Likes

Alright then… I’ve sent out questions to a few more interviewees and one just agreed to be interviewed. In the end, I’ve only asked a very few people to be interviewed, but little by little, once I get these interviews done. :slight_smile:

While reading the answers from the next interviewee, I even got to laugh, but I also got useful food for thought from the answers. This interviewee has a sense of humor, writing skills, and a certain common sense that even the sharpest investors sometimes lack.

This next interview will be released tomorrow, Thursday - happy earnings season week everyone! :rocket:

44 Likes

5. JHEISKANEN

For a long time, I thought that JHeiskanen was a passionate investor who had been investing for at least twenty years, until it turned out that Heiskanen had only been investing for a few years. From this (too), I have concluded that he has an excellent capacity for absorbing information and a strong desire to learn new things.

In my opinion, Heiskanen is a very pragmatic, common-sense investor; he doesn’t make things more complicated than they are, nor does he get bogged down in trivial details. I think he walks his own path in a genuinely good way—meaning he thinks independently and doesn’t jump on the FOMO bandwagon like the average investor.

Heiskanen is a very talented writer, and somehow I wasn’t surprised at all to hear that he is a journalist by trade. This username earns respect from the Forum’s quality contributors, but also from analysts… that already says quite a lot about him.

If you’re looking for a slightly different, down-to-earth perspective on investing, he is definitely worth following both on Twitter and here on the Forum.

1. In thirty words, tell us who you are.

I’m JaakkoHeiskanen, or JHeiskanen, and I celebrated my 30th birthday this summer. I watch ice hockey for a living, and thus play zero role in keeping this welfare society running. I live in Helsinki with my wife.

2. Tell us three things the forum members don’t know about you.

  1. I support Pelicans and the Dallas Stars. Neither team has been particularly successful in recent decades, but both stay close enough to contention at regular intervals to keep hope alive, only to inevitably disappoint.
  2. I like playing video games and board games. I finally managed to hunt down a PS5 console—rarer than a unicorn—so I’ll probably be tinkering with that in my free time. The board game collection could use an update, too.
  3. I am completely helpless when it comes to practical skills. I don’t know how to maintain, repair, or build anything. If I lived in the Stone Age, I’d only be useful as raw material for tools (I’m pretty tall and have big bones).

3. What interests and hobbies do you have? You cannot mention anything related to investing.

Movies, TV series, and books. I’m a terrible snob about all three.

An unusual interest of mine is magic and ancient spells. For example, one old spell advises that cream will become exceptionally fluffy if whipped with a penis severed from the corpse of a Russian soldier.

It has really made me wonder: just how highly did people value fluffy cream back in the day? :thinking:

4. What does a typical weekday look like for you?

Very boring and ordinary.

I wake up before six for work, walk to my home office, and stay there until the afternoon. Then I cook before my wife comes home from work and spend the evening enjoying hobbies: social life, swimming, gaming, or investing-related activities.

5. How did you end up becoming a sports journalist? Has your work as a journalist helped you with investing?

As a teenager, I got hooked on the Ice Hockey World Championships. In upper secondary school, I started following hockey more broadly.

Career-wise, I started small and moved up one step at a time to bigger circles. In every job, I learned something new and important that helped me move forward in life.

I don’t really see how this career would benefit investing, though. Maybe only in the sense that I’m not afraid to pick up the phone and call a company if something is on my mind.

6. Could you briefly describe what kind of investor you are?

As an investor, I always want to get something cheap, meaning some component needs to be undervalued. Either the company’s current business, the quality of the business (valuation multiples relative to financial metrics), or the future of the business (growth).

I’m very cautious, so I place heavy emphasis on a low price relative to current or next year’s earnings. As soon as the P/E climbs over 20, I start getting anxious.

7. Could you briefly share your investing history?

In 2018, I invested in index funds. I also picked a few stocks off the cuff, 2/3 of which turned out quite well.

In 2019, I read industry literature, followed Inderes, and fell in love with stock picking. I saved money for a year so that I could make my first real stock picks into an equity savings account (OST).

In 2020, I opened an equity savings account and my first purchases were Incap, Sievi Capital, Scanfil, Wulff Group, and Nokian Tyres (because investing solely in small caps is risky :smiley: ). Of these, I sold Nokian Tyres by the end of the year, Scanfil in late 2021, and the rest are still in my portfolio.

In 2021, I achieved the best returns of my investing career (+102.74%).

In 2022, I suffered the worst losses of my investing career (-33.15% YTD).

8. You’ve only been investing for a few years, yet you’re remarkably good at it. How have you managed to learn so much in such a short time? Have you, for instance, studied market history extensively to compensate for your short track record?

I wouldn’t call myself remarkably good, or even good. The Forum is full of investors who I think are far more skilled than I am.

There are two factors behind my investing performance:

  • Good luck 80%
  • Suitable temperament 20%

I’m a calm guy who doesn’t like noise and crowds. When everyone rushes to buy a certain company, I instinctively head in the opposite direction. Because of my temperament, I feel no urge to jump into whatever happens to be trending. That automatically saves you from many mistakes.

Knowing that I’m a fool, it’s better to keep trading to a minimum so I end up doing fewer foolish things. If you’re genuinely brilliant, feel free to churn and trade away.

9. What does your portfolio look like right now? Which holding are you most confident in, and which one are you most uncertain about?

This is what it looks like:

There is an uncomfortably high amount of uncertainty in the portfolio right now. For a couple of large holdings (Tecnotree, Rush Factory, and QleanAir), the business has taken a surprisingly sharp turn for the worse. I bought the dips and thereby increased the risk profile of my portfolio. A bad mistake. That was the biggest lesson of this bear market, and I believe I won’t need to repeat it.

10. In thirty words per stock, what are your thoughts on them?

Incap is the cornerstone of my portfolio and my single biggest success. The position is up 661.74%, and the future looks very bright. I trimmed it twice when valuation felt tight.

Rush Factory is the stock with the most potential: highest upside and biggest potential catastrophe. Down 45.01%. Next year’s UNF event concept will be make-or-break for this investment.

Sievi is the purest value play in my portfolio; back then, you bought a euro for 80 cents. Now, a future serial acquirer trades at investment company multiples. Cheap entry, but haven’t dared add.

11. What are your most important stock-picking criteria? How do you narrow down candidate companies from the vast pool of stocks? What do you do differently from most other investors when researching stocks?

I like to find inspiration simply by looking for low P/E ratios and high return on capital. Sometimes that sparks an interest, and I look into a company more closely.

For me, the most important thing is to understand how the cash actually lands in the company’s coffers. If the business model makes sense, I see a competitive advantage, the CEO knows what they’re doing, and I consider the company cheap, I start comparing it to other investment candidates to determine which one offers the most attractive relative value.

I feel that most investors just rush out and buy the stock the moment they get that first spark :smiley:

12. What is your greatest strength as an investor? Which area would you particularly like to improve in?

My greatest strength is a calm, cool-headed temperament.

I need to get better at analyzing hard numbers to spot landmines in financial statements. On the other hand, I figure I can outsource part of this work to analysts—which is why I pay for a Premium membership. The Forum has also helped immensely with this.

I should also dig through a wider pool of companies, but I’ve grown comfortable here in the Finnish small-cap scene.

13. Do you have any specific investing goals, e.g., in euros, percentages, or milestones?

I try to beat as many indices as possible. My primary benchmark is the Helsinki stock exchange total return index (including dividends).

14. List three of your most important sources of investing information, without mentioning anything related to Inderes. Also explain why they are important to you.

Annual reports. Beyond the numbers, they give you an impression of management’s character. Are they hiding unpleasant realities, spouting buzzwords, or speaking with open honesty even about the ugly truths?

Personal network. I like to ask around a lot about sales of specific products or how hot various sectors are. You can occasionally get great nuggets of info this way, but your filter needs to be sharp.

YouTube. You can find fantastic overviews of foreign companies that would otherwise take hours to put together. Here too, you must stay critical. The internet is full of pump-and-dump videos.

(These are all pretty mediocre sources, which just shows how much Inderes means to me :smiley: )

15. Do you try to time the market? If so, how; if not, why not?

I do. In my wife’s portfolio, I’ve adjusted index weightings in the monthly savings plan a few times depending on what felt expensive and what felt cheap. Those tweaks worked out quite nicely. I only do this in extreme situations.

In late 2021, I believed the stock market was going to turn downward. All the good news was priced in, and at the index level, it felt like momentum had run out of steam. I cashed out a large portion of my portfolio, but put the money back into the market far too early and into completely the wrong companies in February 2022.

16. Pick five forum members (Inderes staff excluded) and tell us which investing-related trait/expertise/skill you particularly admire in each? You may mention one thing per person.

@Mauri - puts an incredible amount of effort into following and analyzing companies.
@Pohjolan_Eka - in investing you need solid self-confidence to dare make decisions without dwelling on failures.
@anon27152108 - has the skill and stamina to dissect numbers thoroughly and uncover things that others miss.
@Sijoittaja-alokas - constantly eager and keen to learn new things.
@musa_2 - experience, know-how, and independent views.

17. What do you consider to be the three highest-quality company threads, and why?

I can’t name three. I follow many less active companies, and there aren’t many posters in their threads besides me :smiley:

In general, I’m not the biggest fan of company threads, as there are too many one-sentence, chat-style posts for my liking.

I prefer quieter company threads. The Incap thread comes to mind as a gem; at its best, it was packed with truly first-rate investment analysis.

The Modulight thread is also worth mentioning. I think it serves in many ways as a great guide on how to make the most of the forum.

18. How do you manage and process your emotions in investing? Have you “studied” investor psychology, and if so, how?

This comes completely naturally to me. Unlike everything else in investing :smiley:

If an investment decision weighs heavily on my mind, I heat up the sauna and lie down on the benches. The right answer will surface once you give your thoughts some time.

19. Which area should Sijoittaja-alokas focus on most to become a better investor?

That’s an easy one! Be kinder to yourself.

20. What would you especially like to thank the forum members for?

I’ve gained so much from the Forum: help with my investing hobby, daily enjoyment, and multiple job opportunities. Thank you, everyone!


Thank you Heiskanen for these insightful and entertaining answers!

Hopefully you will continue to write your analytical and engaging posts actively on the Forum going forward. I believe most of us could learn a thing or two from you—for instance, when it comes to seeing the forest for the trees.

Have a relaxing rest of the week, everyone! :slight_smile:

197 Likes

Thanks for the feedback and likes! :pray:

Heiskanen’s answers received good feedback, and they are definitely worth reading thoughtfully. In this thread, the interviewees inadvertently provide good thoughts and tips for other investors, so make the most of them!

Please follow Heiskanen’s Twitter account:
https://twitter.com/JaakkoHeiskane4

I would be pleased if I could release the next interview by the end of next week. The next interviewee is also a forum member, and perhaps the one after that too.

For many, this investing day has been tough, but also lift your gaze up a little + further away and continue persistently forward. Now (even) is not the time to give up.

Have a nice and relaxed rest of the week everyone! :pray:

47 Likes

I don’t know if anyone cares, but I’ll tell you anyway. Below is an overview of the entire interview process from start to finish:

  1. Deliberation on whom to choose as the next interviewee, i.e., going through suggestions, etc.
  2. Interview request via private message and a bit of discussion
  3. Familiarization with the interviewee; forum texts and profile, possible social media accounts, and depending on the case, Googling, etc.
  4. Crafting questions and sending them to the interviewee
  5. Writing an introductory text for the interview
  6. Reviewing and checking the interviewee’s answers
  7. Writing the concluding remarks for the interview
  8. Publishing the interview

All of these vary slightly depending on the interviewee, but for example, interviewing Verneri was perhaps the easiest, as he was the most familiar and had already revealed a lot about himself, both on the forum and elsewhere. On the other hand, I had to consider what new information I could get out of him with my questions, but I knew that I would get excellent answers from this versatile and smart person regardless. :slight_smile:

Marianne was also very familiar due to her quite public role, and because of her work, it was interesting to ask various questions about her special areas of expertise. It was easy to ask because I knew I would get very clear, educational answers to my challenging questions.

Timontti, on the other hand, is a legend known to forum members. Even before this project, I had many questions about him in mind, and finally, I got to ask them… that was a big deal.

JNivala perhaps represents the kind of investor I would like to be: broad-minded, analytical, healthily self-critical, and forward-looking. So, it was great to bring out his thoughts.

In my opinion, JHeiskanen is quite a different investor from other investors in general. He takes his own paths and clearly ponders things independently (not in a “hype FOMO spirit”), which is certainly an advantage in this field in the long run. He also doesn’t overcomplicate things. For these reasons, too, I wanted to interview him.
(+ follow his Twitter account :point_right: https://twitter.com/JaakkoHeiskane4)

I don’t want to do too many interviews in advance so that each interview is fresh. Although it probably doesn’t matter much from the reader’s perspective, so much can happen in the markets in a month that it does have some significance for some questions.

I will continue to get to interview truly interesting, wonderful, and different people – this is really nice and exciting in my small life! :slightly_smiling_face:

Have a great weekend everyone, and remember that investing is “just” investing! :slightly_smiling_face:

74 Likes

The next interview will probably be released tomorrow, or at the latest, the day after tomorrow. :slight_smile:

The next interviewee is someone whose thoughts you don’t often have to ponder, as he expresses them very clearly and directly—with justifications.

As an investor, he possesses a level of activity that is generally far too lacking in most investors, and he is also, in my opinion, particularly brave, but not foolish.

The next interviewee has thoughts from which everyone can learn, and also a kind of activity that more of us small investors should have.

My portfolio is crawling, and probably others’ too, but at the moment, and probably for “some time” yet, we can at least buy stocks cheaper, so there’s no reason to despair. :slight_smile:

Wishing everyone a good continuation of the investment season! :cowboy_hat_face:

EDIT: The interview will be released tomorrow, Thursday, November 3rd.

29 Likes

6. SEINAKADUN KEISARI

There are two people on the forum whose roast I would not want to be a part of. One is, of course, @Pohjolan_Eka, and the other is @Seinakadun_Keisari. :smile:

Seinakadun Keisari was one of the first people who stuck in my mind when I started frequenting the forum. This was undoubtedly influenced by his “friendly” profile picture, but also by his direct and intelligent communication style.

In addition to the aforementioned, I have appreciated Keisari’s active approach, for example, towards company management. His activity has been beneficial, for instance, in the Stockmann thread. I also believe that many analysts and investors have received a good challenge from him, which has made people think about things more carefully or in new ways.

Keisari is an active, brave, and intelligent investor. I must say that perhaps most of even the toughest investors should take a cue from his activity and a certain kind of courage. So, it’s worth reading this interview carefully, because everyone can learn something from it if they wish.


1. Tell us in thirty words who you are.

-A middle-aged family man from the Helsinki metropolitan area. Normally working a regular day job but also a small investor who follows the investment world relatively closely.

2. Tell us three things forum members don’t know about you.

-My first investment was Componenta, the year was around 2007. I bought it because it was cheap based on its PE ratio. It didn’t go well.
-I used to think investing was a waste of time even when I was studying in university.
-I’m actually a nice guy lol.

3. What are your interests and hobbies? You can’t mention anything related to investing.

-Ice hockey, Formula 1, energy technology, cars in general.

4. What does a typical weekday look like for you?

Kids to school/daycare, normal day job, following the investment world, kids back home, kids’ hobbies, evening routines, and at the end of the day, listening to interesting videos/podcasts. Sometimes a walk or similar during the day with headphones on.

5. How would you briefly describe yourself as an investor?

Nowadays, a fairly calm long-term investor. I follow a few targets very closely and concentrate my investments significantly.

6. What sets you apart from most other investors?

I concentrate my investments in a few stocks and probably follow them more closely than investors generally follow their holdings.

7. Could you briefly describe your investment history?

-Started in 2007, made all the typical mistakes and paid my tuition fees. Gradually accumulated wealth, technical analysis and a small amount of trading came into play, although trading has decreased recently.

8. What does your portfolio content look like and what was your thought process when considering the portfolio as a whole?

-As stated, the portfolio is quite concentrated, with the largest holdings being Oroco, Stockmann, and then 5-6 other smaller investments (Voxtur, Sampo, etc.).

9. Which stocks in your portfolio have the highest return expectations and why? What is your latest acquisition for your portfolio?

-Oroco, there’s a possibility of multibaggering here, but at the same time, the risks are considerable due to the company’s industry. Stockmann can easily 2-3x once it gets the restructuring out of the way and makes the structural changes. The latest acquisition is a small slice of Kamux from the late summer slump.

10. Tell us in thirty words per company what you think of these stocks:

-Kamux
From undervalued to overvalued and back to undervalued. I see potential for consolidation in the car retail market in Europe, and Kamux is building a position in Northern Europe. I assume Kamux will eventually be acquired by a larger player.

-Stockmann
Restructuring to completion, structural arrangements in motion (name change to Lindex, spin-off of retail as its own company). Multiples are very low due to uncertainty and the retail sector.

-Voxtur
A proptech disrupter in North America, currently suffering from continuous dilution and the fact that it hasn’t yet turned a profit. Once the company becomes profitable and general sentiment changes, it has the potential to multiply many times over.

11. How has the current market situation affected your stock picking? What is your current cash weighting?

-It doesn’t affect much; I still invest in longer-term stories with good return expectations, cash weighting 0-5%.

12. You seem to be an active investor in the sense that you directly contact companies, for example, Stockmann, and you also seem to be very good at finding information that many others don’t know how to look for. Can you give tips on how to contact companies and especially on what matters? And do you have any information gathering methods that most people don’t use but perhaps should?

-Too many investors are shy about contacting management. The CEOs and other directors of listed companies are just normal people. In Finland, there is still an unnecessary humility where people don’t dare to ask and demand answers from management; too often, they just grit their teeth and don’t express their views publicly. Be brave and ask questions to management; it also serves the company when management has to think about answers for small investors, because the same questions might come from analysts or in front of everyone at the annual general meeting.

It’s not worth asking something that you already know management cannot answer, e.g., earnings forecasts etc.

13. How does your stock picking process go, from the initial mapping phase to the selling phase?

-It has to be an interesting industry or a company at a turning point, e.g., Stockmann. I generally like companies that scale well, i.e., have high sales margins and possess some “very permanent” competitive advantages such as a brand or patents. I read a lot and look for discussions, e.g., on foreign websites. I try to avoid companies where I have no chance of gaining an advantage, e.g., FAANG companies, Nokia, Nordea, Sampo, etc. In small companies, it is possible to do background work better than other investors.

14. Can you recommend foreign websites (or news sources, etc.) that could be helpful to our forum members? Do you frequent foreign investment forums, and could you recommend any?
Seeking Alpha and Twitter are good sources of information. You can find information about many companies on Twitter using tags, e.g., #OCO.

15. In your opinion, which are the three highest-quality company threads in terms of content and why?

I’m biased in saying Oroco and Voxtur because a lot of information is dug up in both, and they are obscure enough companies that only those who are truly interested write about them. Among other companies, the Fortum thread has been quite good, and perhaps also the Stockmann thread.

16. You have to choose four forum members to manage your portfolio for a year. Who would you choose and why?

-Jokku Sippola, DaytraderXL, I probably wouldn’t want anyone else =)

17. Do you have investment goals, for example, monetary or other goals related to financial freedom? What interests you most about investing?

-The goal is to achieve a position where investing could become my main job. What interests me about investing is the opportunity to combine a meaningful hobby with earning money. Analyzing is rewarding mentally and sometimes also financially.

18. If you were to recommend two market sectors for forum members to monitor currently “from an investment perspective,” which sectors would you recommend and why?

-It’s worth monitoring when inflation starts to abate and following markets that have taken a hit due to inflation, e.g., retail, etc. Headlines are screaming about a recession, etc., but recessions always end eventually, and it’s worth getting ahead of these. Perhaps not quite yet, but it’s worth monitoring. It’s worth following neglected sectors and going where the masses haven’t yet realized to go.

19. What should a beginner especially focus on learning to become a better investor?-I would immediately learn the basics of technical analysis, as it provides a good starting point for timing entries and exits. I recommend this to all beginners and more experienced enthusiasts; with TA, you can grasp market sentiments about companies you’re interested in.

20. What would you particularly like to thank the forum members for?

For active discussions, analyses, and generating new information. I enjoy it on the forum when my own thoughts and views are challenged. I defend them quite fiercely but can also change my views if someone can poke holes in them.


Thanks, Keisari, for your excellent answers! :slightly_smiling_face:

Keisari quickly agreed to the interview, and the answers came surprisingly fast – I could imagine him being efficient and active in other areas of life as well.

One thing I immediately took to heart from this interview was to be active towards management/the company.

Have a great rest of the week everyone! :cowboy_hat_face:

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I’d estimate that I’ll be able to publish one interview per week going forward, which I think is a good pace.

I’m slowly developing in this work, and I’m taking it easy because the interviewees’ answers are so good that the interviewer doesn’t need to be a professional.

I’d like to remind you that if you’re wondering why some people haven’t been interviewed even after a long time, it’s possible that someone has kindly and for good reason declined, and secondly, there’s an endless supply of good interviewees.

I’ve received a lot of nice feedback about the interviews, which genuinely makes me happy :blush:, and in addition, I hope the interviewees have also received some nice private feedback. This is because the interviewees and their answers have been praised a lot in the messages I’ve received.

The next interview will be published towards the end of next week. :slight_smile:

I’m having a pretty nice day today:
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I hope you are too, have a nice weekend! :slight_smile:

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