The “Finland’s cheapest” campaign is the best thing that has happened at Tokmanni in years. A differentiator after the Tokmanni truck and bucket, which were launched years ago. And Tokmanni needs a draw more than anything, because at the moment, not many people are wandering into the stores.
As for the bankruptcy of Sotka and Asko, I would personally lean towards the negative side for Tokmanni. Or it’s hard to say, because according to some studies, apparent competition in adjacent stores can increase the commercial performance of both, whereas deserted neighboring stores will surely actively drive consumers away.
And if Puuilo, Rusta, and Jysk move in next door, it would be interesting to hear if there would still be positive traffic or if Tokmanni will be left as a wallflower. 