This is exactly the development I hoped to see after the last quarter: marketing and sales costs are growing less than revenue (and at the same time customer retention has improved / churn has decreased). The efficiency of customer acquisition is thus significantly improving.
This suggests that the company does not need massively long free trial periods in the same way (or at least people don’t leave after them).
This is probably already reflected in the stock price, but I’m starting to have enough confidence that I’m seriously considering jumping on board.
