In my opinion, as an invention, this is absolutely incredibly great and a huge deal for humanity. I feel like this is such a big thing that many don’t even begin to understand it.
Think about if you could invent anything you wanted. It doesn’t sound bad at all: making nutrient-rich, non-allergenic food out of thin air with practically no raw materials. Without the need for farmland and water! It sounds so utopian that no one would even dare to dream of it.
The company material mentions a ton of problems this solves, so I’ll just highlight a few that I think are the most central:
- Production is not tied to a location. There is no need for fertile soil and large amounts of water. Production could be done in Africa, for example, where there is a shortage of food and arable land. What else would solve the problem there? There are countless similar places.
- The protein is nutritious and versatile for different foods due to its mild flavor, and it’s non-allergenic. So it suits everyone.
In a long-term scenario, production costs can be brought down so low that the price per kilo is competitive with soy protein.
So, in my opinion, very positive long-term drivers.
Whether this is a good investment case depends, in my view, on the financing. So far, it has quickly raised large amounts of capital, so at least in the eyes of investors, there is something unique and great potential here. It will need a lot of money to build its own high-volume production facility, and since there are no sales yet, the sustainability of the cash position until food permits and production volumes are in order is key.
At the moment, the production cost is high because they want to use green hydrogen, which the company produces itself with an electrolyzer using green electricity. This brings us to what I would do differently as a start-up that is not yet profitable:
Right now, this is being marketed heavily on its greenness—how food is made emission-free—and they are apparently seeking ESG money with that.
Production needs hydrogen. Is producing hydrogen the core business of such a company? In my opinion, no. They should start by making Solein with purchased gray hydrogen, which would immediately lower investment and production costs. You can still market it by saying that Solein production is possible emission-free with green hydrogen. And then let the customers produce the hydrogen as they wish or buy it for their own licensed Solein factories.
Solar Foods’ task has been to prove that Solein can be produced through hydrogen fermentation. Everyone understands how hydrogen can be produced—green, blue, or gray—even if Solar Foods doesn’t do it themselves, and through that, they understand the product’s potential with green hydrogen as well.
And in my opinion, the best (because it’s the most capital-light) solution would be to license the production method to food manufacturers who would build their own factories.
I see a massive and wonderful innovation here that has no limits
. I cannot predict how well future funding rounds will succeed and if there is enough money to reach break-even. The potential is huge, and if successful, it will be a world-changing thing.
There is risk here, however, and the stakes should be set accordingly. I own, in accordance with the risk.