I’ve been under the impression that press releases are published once the deal is done, meaning the device is sold and a contract has been signed. Nexstim doesn’t seem to keep devices in stock; instead, they are built to order as requests come in, which is why delivery takes time. Different customers want different features in their devices, and that’s another reason why keeping inventory is difficult, especially when a single device costs hundreds of thousands and even one pre-built, undelivered unit is a huge miss.
Nexstim gets the money once the device has been delivered. Nothing more complicated than that? Assembly is handled by a subcontractor, and if there is an unfulfilled order backlog, assembly is running constantly.