This is how many Brainlab sales partners from the EMEA region alone were pictured next to that stylish orange stool.
Because every step matters
I was thrilled to meet our sales partners from across Europe, the Middle East and Africa at our recent Brainlab EMEA Distributor Meeting in Munich.
Colleagues and partners came together to share insights, exchange best practices and hear directly from customers about how Brainlab solutions are being used to make an impact on patient lives worldwide. These real-world perspectives continue to shape how we think and act.
As CMO, it’s my responsibility to ensure that our internal teams and external partners are aligned around our shared goals: making a meaningful difference for patients, and clearly communicating the value of our solutions consistently across all markets.
This event was an important milestone in strengthening that alignment and enabling our sales force with the clarity, connection and shared purpose needed to move forward together.
I’m excited to build on this momentum in the months ahead.
A special thank you to Alexander Tapio Mameghani from Kantonsspital, Basel, Switzerland, and Margrét Jensdóttir from Karolinska, Stockholm, Sweden, who shared first-hand user experiences from clinical practice.
Thank you to everyone who contributed and made this week so impactful.
Especially Nils Ehrke, Carsten Sommerfeldt, Lara Kruse, Astrid Mayer-Hoiss, Jana Guggenberger, William Fiuza, Jakob Barth-Christner and many more.
Sooner or later, deals will start coming in at a scale that is currently even a bit difficult to anticipate. Sales and marketing resources have grown to a completely different level compared to previous years.