Lohilo Foods - Global growth with superfoods and energy drinks

Well, quality work continues:

Lohilo Foods AB (publ) (“the Company”) announces today that the Company has appointed an investigation into suspected financial irregularities in the Group’s operations. The investigation involves one of the Group’s employees. The person in question has reported to the police and is released from work until the investigation has continued and further information about what has happened has emerged. The company intends to provide an update on the status of the investigation and the case in connection with the presentation of its year-end report, ie 24 February 2022. Based on current conditions, it can not be ruled out that the results of the investigation may lead to an impact on earnings.
For further information contact:

Richard Hertvig, CEO, richard@lohilofoods.com, +46 70 886 94 44

Certified Adviser is FNCA, Nybrogatan 34 Tel: 08-528 00 399 E-mail: info@fnca.se

"Companies whose shares are admitted to trading on the Nasdaq First North Growth Market must have a Certified Adviser. For Lohilo Foods, FNCA Sweden AB, which can be reached at info@fnca.seresp 08-52800399, holds the assignment as Certified Adviser.

This information is such that LOHILO Foods AB (publ) is obliged to publish in accordance with the EU Market Abuse Regulation. The information was submitted for publication on February 16, 2022 at 08.30 CET

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It’s a shame I don’t really remember what factors specifically kept me away from this case. Was it precisely that I didn’t find any particular potential for the enthusiasm (hype?) at the time to catch on or be justified? Sometimes I do remember it happening that if a company causes an enormous amount of “buzz” here on the forum, it has even affected me negatively…

I do remember that some more sensible part whispered a poem: “if you panic, panic among the first… if you hype, hype with the first ones”…

It would be interesting to re-analyze what went wrong in this investment case to get to the current situation? Many individual things? One significant thing? Everything? Nothing yet, it’s about to rain? I won’t analyze it myself because I never started following it, but I have asked myself the same questions in similar cases.

And it’s not meant to be the crow on the carcass that appears when things go south, but when this came up in another thread here, it just so clearly reminded me that this was a very big deal here on the forum at some point, just like Hyzon, Harvia, QT, PowerCell, Plug…

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Turskalo, I mean Lohilo, published its Q4 results.

Cash balance was SEK 24M on Jan 31, 2022. However, over 30M was burned in Q4.
Margins were under pressure in Q4, although they improved for the full year compared to 2020.

A tasty SEK -17M impact was recorded from this in the Q4 results. “The money will not be recovered.”

By the way, a small slip-up occurred in the “VD har ordet” (CEO has the floor) section, “igen” (again) should probably read instead of “ingen” (no one) :blush:

Vi vidhåller vår prognos att efter det besparingsprogram och den fabriksflytt som tidigare kommunicerats, kommer bolaget vara lönsamt ingen. Detta förväntas ske under sommarmånaderna 2022.

Lohilo’s 1-year share price development is -91.5%

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This crisis company has now been rising slowly for a month. Have we seen the bottom yet? No news seems to have come out since the financial statement. Are we anticipating the upcoming ice cream season, or is a new pump & dump being orchestrated?

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Discussion about this cod-stock has pretty much stopped cold, spurred by the stock’s plummet. Has the majority sold off and accepted their losses, or are we still here as bag holders, which I am?

I noticed that the Q1 results haven’t really been discussed here at all, and Q2 will be released at the end of the month.

Here’s a summary of Q1:
January - March 2022

  • Net sales increased by 1.6 percent to SEK 58,612 thousand (57,689). The growth in the first quarter, cleared for the effect of the terminated Nick’s agreement, is 15.7 percent.

  • The gross margin deteriorated slightly compared to the first quarter of 2021 and amounted to 35.8 percent (36.1). Compared to the full year 2021, however, it was an improvement of 5.7 percentage points from 30.1 percent.

  • Growth for Lohilo’s own ice cream brands amounted to 31.6 percent

  • Operating profit before depreciation (EBITDA) amounted to SEK 2,703 thousand (-7,304)

  • Operating profit amounted to SEK 483 thousand (-8,985)

  • Profit for the period after tax amounted to SEK -513 thousand (-9,164)

  • Earnings per share amounted to SEK -0.03 (-0.62)

  • Items affecting comparability during the quarter amounted to SEK 6,250 thousand. The item relates to settlement with Nick’s and is booked under other income. The compensation was paid at the end of March.

  • Profit before tax cleared for items affecting comparability during the quarter amounted to SEK -6,557 thousand (-9,164)

  • Cash flow for the period amounts to SEK 3,928 thousand (-1,978)

  • Cash and cash equivalents including granted overdrafts amounted to SEK 26,585 thousand (16,802) on the balance sheet date

Significant events during the first quarter of 2022

  • The previously communicated reorganization for streamlining the sales and marketing organization has been completed, the number of employees is today 21 fewer than at the end of Q3 2021.

  • The first deliveries to the company’s new Chinese partner have been completed and the launch is expected to take place during Q2. Due to the development of Covid-19 in China, there is a risk of a slower start to sales than previously planned.
    The first order from the company’s partner in the UK has been received.

  • During February 2022, an internal investigation regarding suspected financial irregularities involving an employee of Lohilo Foods AB was added. The results of the investigation confirm the suspicions that arose and therefore the incident was reported to the police in mid-February for further investigation by the police. The financial irregularities are estimated to have been going on since 2016 and until the fall of 2021. In Lohilo Foods AB, SEK 17.3 million has been reserved as a cost for what happened. At group level, this means a negative impact on earnings of -17.3 MSEK. The liquidity impact has thus occurred over several years and ended in the fall of 2021. The total extent of the irregularities is estimated at -21.5 MSEK, while the impact on earnings in 2021 has been determined at -17.3 MSEK. The difference has affected the result in previous periods. No impact on earnings has occurred or is estimated to occur during 2022.

  • On March 23, 2022, Lohilo Foods settled with Nick’s in connection with negotiations in the Stockholm District Court. The district court determined that Nick’s would pay SEK 6.25 million to Lohilo Foods before April 9, 2022. The amount has been booked as other income during Q1. Total profit impact in Q1 after legal fees is +6.25 MSEK.

  • During March, the majority of ice cream production in Växjö was moved to a subcontractor in southern Sweden. During April, the remaining Växjö production is moved to the same subcontractor. The move has gone well and the closing and restoration of the old production premises has begun in April.

Events after the end of the balance sheet date

  • During the month of April, deliveries to our partner in the Gulf region were increased. Introduction will first take place by LOHILO ICE and then more product categories will be introduced.

  • The listings in the Netherlands for 2022 are extended to LOHILO ICE in 200 stores within the Albert Heijn grocery chain. Deliveries will begin in May and if the products are received well, we will have the opportunity to have expanded distribution in the fall of 2022.

I won’t post the whole release, but here are a few excerpts:

Our largest export market, Finland, has had very good growth during the beginning of 2022. This is because during the quarter we had a good supply of goods for the Finnish market and our distributor has received better listings. Exports to Finland have increased by 96.8 percent during the first quarter.

The development in the Baltics is also good with new listings in three different grocery chains with sales starting in the second quarter of 2022. In Estonia and Latvia, we will also be launched in the Service trade at Cirkle-K during the beginning of June.

In the Netherlands, our cooperation partner recently signed a distribution agreement within LOHILO ICE against the daily goods chain Albert Heijn. Our products will initially be introduced in approx. 200 stores and it is already ready to expand the distribution to a further 700 stores during the third quarter of 2022. Albert Heijn today has a market share of more than 30 percent of the Dutch daily goods market and their market¬ share of premium ice cream is about 38 percent.

Funding and liquidity

Lohilo Foods AB carried out a rights issue at the end of 2021. The issue will enable continued growth of our brands both in and outside of Sweden, through increased marketing and product development. SEK 55.5 million was added to the company after issue costs.

Even though the company is not in great shape at the moment, the ice cream business is clearly still growing strongly. When an investment is more than 90% down, there’s not much left to worry about anymore :grinning:

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Luckily, I myself survived the Lohilo adventure with a small profit back in the day (others are in the red though :smiley:), but somehow its visibility has significantly decreased since then. You can probably find products in stores by searching the freezers. Lohilo was hyped by these “influencers” on various social media platforms, but nowadays, a large part of them have switched to drinking Nocco.

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I didn’t even realize that Lohilo has been listed on the stock exchange. After an hour of quick browsing, I got so excited that I invested a small amount.

With a bit of luck, I might even get some money back from Lohilo, in addition to their ridiculously expensive ice creams. On the other hand, a loss of 500-600€ doesn’t feel like much compared to that. :face_with_peeking_eye:

Lohilo products are still widely available on Finnish shelves, and even smaller stores often carry a single flavor. The competition and selection in protein ice creams have increased significantly in the past couple of years, but I still grab a Lohilo treat a few times a month.

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There was news about Lohilo in May, although in Swedish, as everything seemed to be.

Google translate lazily:

In the Netherlands, our partner has signed a distribution agreement with the Albert Heijn grocery chain. Our LOHILO ICE products will initially be introduced directly to 200 stores, which can be expanded by an additional 700 stores during the third quarter. Albert Heijn, which currently has over 30 percent market share of the Dutch grocery market, is strong in premium ice cream with 38 percent of the category’s grocery sales.

Our Gulf region partner has received listings in grocery stores in Kuwait and Qatar. Development looks promising and we expect good growth in this region in 2022.

Development is also good in the Baltics, with new listings in three different grocery chains, with sales starting in the second quarter. In Estonia and Latvia, we are also launching service trade at Circle-K at the beginning of June.

In Malaysia, we are getting expanded listings for our LOHILO beverages, which will increase the number of stores from 70 to 130 after the test period.

“Now we see that countries are starting to open up after Covid and that the potential growth of export markets is increasing. It is gratifying that we are getting both entirely new countries and increased listings in the countries where we started on a small scale. The fact that the demand for our LOHILO products is growing outside Sweden proves the competitiveness and unique advantages of our products,” says CEO Richard Hertvig.

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I was wondering why Lohilo rose for a moment, and I found some news, so I’m sharing it here.

Google translate from the news:
“Lohilo Foods AB enters into a distribution and cooperation agreement with Fuud AB worth at least SEK 50 million”

Lohilo Foods AB (“Lohilo”) has today entered into an agreement with Fuud AB (“Fuud”) regarding sales, logistics and distribution services (“the Agreement”). The Agreement has a sales value of at least SEK 50 million over two years and means that Lohilo will sell and distribute selected brands through its nationwide sales and distribution organization from September 16. Through the Agreement, several of Fuud’s brands will be sold through Lohilo’s national sales force and distributed directly to customers through Lohilo’s self-managed distribution.

“Through the assignment, we continue our strategy of combining the sale of our own brands with distribution assignments in order to make maximum use of our existing resources and thus improve our profitability. The distribution of Fuud’s products through our organization is estimated to increase our turnover by at least SEK 50 million over the next two years, of which SEK 20 million in 2023, and contribute to good profitability. I see great development potential and synergies in the cooperation that will benefit both companies. The accumulation of resources required for the assignment is limited to three new annual positions,” says Richard Hertvig, CEO of Lohilo.

The agreement runs for more than 24 months and can be extended by 24 months at a time. The agreement means that Lohilo has exclusive rights for the sale and distribution of selected brands and channels, and Fuud will continue to handle key accounts through its key account managers.

Fuud’s CEO Peter Blom says: “The distribution and cooperation agreement with Lohilo is based on a strong commercial foundation. Our companies complement each other very well in terms of product range and geographical location, and therefore we see significant synergies. I look forward to our future cooperation between the companies.”

Fuud is a Swedish group operating in the FMCG market. The company markets and sells health-promoting foods and currently operates in the Nordic countries. The company’s portfolio includes several different brands: iQ Fuel, Homie, Foodbox, GI-Boxen, Beijing8, Juica, Nathalie’s and Legendz in the categories of functional drinks, nutritious food, healthy snacks and juices.

The company’s name was previously Frill Holding and it changed its name to Fuud AB in 2021 and its headquarters are in Stockholm.

Link to the Swedish news:

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I also noticed this and doubled my current position.

Now that the company has reduced excess labor since the beginning of the year, streamlined production, received compensation from Nicks for breach of contract, and secured the Fuud 50 MSEK deal, which will only increase employee costs by the equivalent of three full-time employees, it seems that at least the risk of bankruptcy has significantly decreased.

The growth in ice cream sales in Finland has also been evident on local grocery store shelves: they quickly empty after being restocked. Interestingly, inflation hasn’t yet been reflected in prices on store shelves.

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An interesting course reaction to today’s news. Does the market interpret this as the company’s core business faltering when it’s just entered a distribution agreement? The distributed products weren’t exactly overlapping with their own product portfolio.

In my opinion, the new CEO has steered the company in a good direction. The focus is on increasing sales of own brands, building the brand, and investing in sales. Costs also came down nicely in Q1 from the end of last year.

The Q1 result was quite reasonable, in my opinion. Organic growth was about 15% when Nick’s sales from the comparative period are excluded. Now in Q2, about 7 MSEK is expected to catch up with last year’s Q2 Nick’s sales. If organic growth is expected to continue at about 15%, then Q2 should see about 5% growth compared to the reference period. Revenue growth, margins, and the development of the cost structure will be particularly interesting in the earnings report coming in a week.

The company has good opportunities for a turnaround in the coming quarters. Last year’s H2 was a complete failure, and compared to that, we should eventually see impressive growth figures. Also, getting the head above water in terms of profit is getting close. Most importantly, at least the ice creams are good products, and with them, this company stands out at least to some extent. I have somewhat mixed feelings about the beverage side. Competition there is extremely tough, and there are many more well-known brands. By the way, have you noticed that Lohilo’s stick-shaped ice creams have also appeared in at least larger S- and K-stores?

Lohilo has quietly become one of my largest holdings. I do realize that the risk of a total failure is also real.

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Lohilo has a lot to share this week.

Google translate:

"Lohilo Foods has entered into an agreement with Sproud International to handle the sale and distribution of Sproud’s products in Swedish grocery stores starting in the fall of 2022.

Sproud International is a food technology company that develops plant-based pea drinks. Sproud was founded in 2018 and is now present in over 30 countries, aiming to be an alternative to traditional dairy products. Today’s product range consists of several plant-based milk drinks and a recently launched Islattes in two varieties. Sproud’s investors include VGC Partners, Dream Beverage Group, and Findeln Holding.

We look forward to collaborating with Sproud. They have not only built a strong brand and have products that taste first-class, but they also meet the need for more sustainable food on store shelves. With Lohilo’s strong sales organization and our distribution, we can help Sproud take the next step in Sweden – Richard Hertvig, CEO of Lohilo Foods AB.
The category of plant-based alternatives is the category of the future. The collaboration with Lohilo, which shares the same fast-paced entrepreneurial culture and strong store presence, creates a good foundation for a successful partnership where we can scale distribution to the next level on our growth journey - Sara Berger, CEO of Sproud International AB."

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And there it is, the report.

Rough Google Translate into English:

Q2 Lohilo Foods AB (publ): Profitability improved despite weaker growth and major external impacts

April–June 2022

Net sales decreased by -9.4 percent to SEK 67,175 thousand (74,133). Adjusted for the effect of Nick’s terminated agreement, the decrease in the second quarter is -6.1 percent.
As a result of increased product and shipping costs, currency fluctuations, and price increases that did not take full effect during the quarter, gross margin weakened to 29.9 percent (30.9) compared to the second quarter of 2021.
Sales of proprietary ice cream brands declined by -8.7 percent
Following the implemented cost-saving program, other external costs fell by 22.2 percent to SEK 16,990 thousand (21,735), and personnel expenses decreased by 28.9 percent to SEK 8,678 thousand (12,210)
Operating profit before depreciation and amortization (EBITDA) was SEK -3,835 thousand (-8,156)
Operating profit was SEK -6,053 thousand (-10,334)
Profit for the period after tax was SEK -5,428 thousand (-6,600)
Earnings per share were SEK -0.24 (-0.44)
Cash flow for the period was SEK -676 thousand (1,033)

January–June 2022
Net sales fell by -4.6 percent to SEK 125,787 thousand (131,822). Adjusted for the effect of Nick’s terminated agreement, growth in the first half of the year was 2.9 percent.
Gross margin weakened slightly as a result of rising raw material costs compared to the first half of 2021, landing at 32.6 percent (33.1). Compared to the full year 2021, however, this was an improvement of 2.5 percentage points from 30.1 percent.
Growth in Lohilo’s proprietary ice cream brands was 6.5 percent
Operating profit before depreciation and amortization (EBITDA) was SEK -1,132 thousand (-15,460)
Operating profit was SEK -5,570 thousand (-19,318)
Profit for the period after tax was SEK -5,941 thousand (-15,765)
Earnings per share were SEK -0.31 (-1.05)
Items affecting comparability amounted to SEK 6,250 thousand in the first half of the year. The item relates to the settlement with Nick’s and is recognized in other income. The compensation was paid at the end of March.
Profit before tax for the period excluding items affecting comparability was SEK -13,053 thousand (-19,831)
Cash flow for the period was SEK 3,252 thousand (-945)
Cash and cash equivalents, including granted credit facilities, amounted to SEK 19,447 thousand (5,972) on the balance sheet date

Significant events during the second quarter of 2022

During the period, the company’s suppliers implemented significant cost increases due to higher raw material and freight costs, as well as the development of the krona against the euro and the dollar.
The Chinese market remains under lockdown, which affects the company’s planned exports to the region.
Dutch listings for 2022 expanded for LOHILO ice cream from 300 to 600 stores in the Albert Heijn supermarket chain. Deliveries began in June, and initial sales figures show strong progress.
In June, the company conducted an audit in accordance with BRC Storage & Distribution, in which we achieved an A grade.
Events after the balance sheet date

During July, the company implemented price adjustments on the majority of products, which will continue through August and is expected to have a positive impact on product margins.
In August, Lohilo signed a distribution and cooperation agreement with Fuud AB with a sales value of at least SEK 50 million. The agreement is signed for 24 months and can be extended by 24 months.
In August, Lohilo signed a distribution agreement with Sproud International AB to develop sales of Sproud’s vegan pea-based drinks. Sales under Lohilo’s management will begin in October 2022.

CEO Statement
We are significantly improving our results during the second quarter. The reason we did not achieve a positive result is due to sharp price increases in raw materials, transportation, and a weakened krona. During July–August, we finalized the price increases announced to our customers. Additional price increases are expected to be implemented at the turn of the year. We streamlined the organization and substantially reduced our fixed costs during the quarter, which supports the company’s path to future profitability.

It is also exciting to present two new distribution agreements. We are further growing our net sales and margin gross profit by improving cost efficiency.

The agreement with Fuud represents net sales growth of at least SEK 20 million already in 2023 at an average gross margin on par with our current level. Our shared goal is to strengthen Fuud’s products in Swedish grocery retail, but also to identify opportunities for cooperation outside of Sweden. With this agreement, we gain a wider and broader portfolio while also reaching new customer groups in convenience stores and fitness centers. This means our proprietary brands will also benefit from the collaboration.

The agreement with Sproud is based on Lohilo handling the sales execution and direct sales for Sproud’s products in Swedish grocery retail. We are reinforcing our dry goods portfolio, allowing us to expand our presence across our entire ambient range. Sproud is a food tech brand that truly strengthens our portfolio.

I hope that going forward we can also secure more external agreements and grow alongside them. Over the long term, a larger and stronger sales force will be established across grocery retail, convenience retail, fitness centers, cafes, and restaurants. We are exceptionally strong in sales and distribution, and with these new agreements, we can create a robust and efficient organization in Sweden to drive growth and profitability.

To streamline and improve our distribution, as of June we have supplemented our direct distribution with a new logistics solution in collaboration with Stockfiller and Frigoscandia. The solution is based on consolidated distribution to achieve more environmentally friendly and cost-effective delivery to an increasing number of stores.

During the spring, we worked on recertification for BRC Storage & Distribution. Following the audit in early June, we are proud to announce that we achieved an A grade. Lohilo’s objective is to be at the forefront of product development in our categories. The company’s quality work aims to create satisfied and secure customers. Lohilo should be associated with high quality in products, customer service, and logistics.

Demand for our hero product LOHILO ICE (Lohilo’s ice cream brand) is growing steadily, and we are increasing our market share. LOHILO ICE grew by 7.3 percent in the first half of the year. Overall, the LOHILO brand grew by 4.4 percent compared to the previous year. The weaker performance in the second quarter is due to sharply increased prices in Swedish grocery retail as well as consumer uncertainty stemming from high inflation, rising interest rates, and electricity prices. This has led to a general downturn in grocery retail, negatively impacting our premium brands.

During the autumn, we are launching several new products within LOHILO ICE and Alvestaglass. We are also working on redesigning our existing products to further strengthen our brand distinctiveness.

An exciting development is that even healthcare has recognized the benefits of healthier ice cream products. In a pilot project with a Swedish region, we have developed a unique LOHILO ice cream, which, if successful, will be launched early next year.

Performance in Export Markets

In the first quarter, we had very strong growth compared to the previous year. In the second quarter, we faced tough comparative figures from 2021, when launch quantities and pipeline filling took place in Finland. This means we had negative development during the quarter, but overall growth for the half-year.

In the second quarter, we have positive news across several markets, and although progress is not as rapid as initially forecasted, we have strong confidence that the actions taken on the export side will yield positive results moving forward.

Our established export markets, such as Finland, continue to show stable sales for the LOHILO brand. At the same time, during June we were informed that our products will be introduced to the Albert Heijn supermarket chain in the Netherlands. Our products will initially be sold in approximately 600 stores. In the second half of the year, we will intensify marketing and promotional campaigns to significantly drive consumer adoption.

China has continued its extensive lockdowns due to COVID-19, and management now estimates that we will see very low sales figures in China during the second half of 2022.

Financing and Liquidity

During the summer and autumn, management is implementing additional measures to strengthen our sales, improve our gross margins, and reduce administrative and selling expenses.

The previously announced cost-cutting program and factory relocation are now largely completed and will have a positive impact on liquidity thanks to reduced capital tie-up. This will be reinforced in early autumn through additional actions to boost sales, improve gross margins, and cut overhead costs.

Outlook 2022

During the autumn and winter, we carried out major restructuring initiatives, the benefits of which are visible in the form of significant cost savings during the first half of 2022. Furthermore, additional savings will materialize during the second half of the year.

We see that we are now on track to strengthen our margins through the price increases that will take full effect in the third quarter. The temporary volume drop in Swedish retail caused by increased consumer prices is expected to be offset by new volumes from Fuud and Sproud.

During the first half of the year, our staff—now considerably downsized—has made an outstanding contribution to our transformation journey. We look forward to continuing our work developing product segments and offering nutritious and sustainable products to more and more consumers on store shelves in Sweden and abroad.

Växjö, August 2022

Richard Hertvig

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It wasn’t a great report yet, but I have faith in this new business model. Ice creams are acceptable even though the situation in Europe has been terrible (and only getting worse), China is still waiting, they’re expanding to the Netherlands, and the Q3 report promises better cost-efficiency. I made a small addition at a price of 2.74. :v:

I feel bad for those who bought at prices of 57.58. In theory, this should feel like 100x better timing (although times have changed and the company’s promises at the time weren’t fulfilled), but it’s interesting how the human mind works when there’s no hype behind it. With hype —> “I’ll buy whatever I can get, even at an exorbitant price, for heaven’s sake!” and without hype, one invests minimally —> “Phew, I might lose my money here.”

I read through this entire thread last weekend for educational purposes, and it felt like reading historical documents, even though the comments were only a year older. It was an instructive read.

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This has been an educational case for me (especially since the purchases were made at higher levels). I won’t give up my shares before bankruptcy because I see this as a reminder of the dangers of lowering the average price :smiley:

But getting to the point: I think the next quarter, which includes the critical July-August sales, will be a moment of truth: will the promised improvements materialize, etc., and how has demand developed given that the summer weather was excellent, as far as I understand, also in Sweden.

Now would indeed theoretically be a good time to add more, but since my own (fortunately moderate) position is down about 85%, I really don’t want to put any more into this. Additionally, I’m concerned about the actual revenue and profitability of the distribution agreement products: although they say these will be good, can a heavily trimmed organization really achieve good results with products from a “second company” (on the other hand, then there are no manufacturing costs on their own tab)?

Fortunately, the core product of their own brand (i.e., the ice creams) seems to be doing relatively okay.

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Today, when the stock price immediately dropped by 20% in the morning (but recovered quickly), I naturally started doubting myself and everything in this world. Everything on the line, even in the hockey rink, right away.

Regarding Lohilo, there’s no shortage of negative macroeconomic market angles.

Bearish:

  • Financing is getting more expensive.
  • People are cutting back specifically on ice cream and other “non-critical” items when they have less money.
  • Even more so on the most expensive ice creams.
  • Electricity prices and other costs will only remain higher and higher.

And I already thought that Lohilo would soon go bankrupt and hit the sell button. A loss-making company and this macro-world: agony.

Then I reread why I invested in Lohilo in the first place, and I still see enough potential here (especially with these stock valuations) that if Q3 is even slightly promising, I might even add a small position. In that sense, it would even be good if the value dropped, but now we would need some green from some week…

Bullish:

  • Lohilo succeeds in its efficiency and cost-saving measures.
  • Price increases still lead addicted customers to continue buying at least the same amount.
  • It continues to add more companies to its portfolio (as intended), and distribution + sales grow.
  • Those who already bought premium ice creams this year are unlikely to be so tight on money that they would stop (premium products might, by luck, even maintain their popularity during a recession due to the brand, even if it sounds counterintuitive. Rich people be rich.)
  • Increased visibility/distribution in the Netherlands significantly boosts sales.
  • Elon Musk tweets that it’s a good company (joke).
  • Finally, they genuinely get into China.

So, long story short and:

Hold GIFs - Get the best GIF on GIPHY

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Lohilo Foods AB (“Lohilo”) has today agreed with General Mills not to continue the distribution agreement for Häagen Dazs ice cream in Sweden. Lohilo could not accept the terms set by General Mills for the continuation of the agreement, meaning the agreement will terminate on December 31, 2022. When working with agreements for distributed brands like Häagen Dazs, Lohilo can utilize its existing sales organization and distribution efficiently, benefiting both partners and Lohilo. However, margins for distributed products are normally lower than for own brands, which also applies to Lohilo’s agreement with General Mills. Therefore, Lohilo wants all cooperation agreements to be designed so that Lohilo can generate high value for the partner while not jeopardizing its own revenues and brands. Lohilo’s sales of Häagen Dazs brand products have totaled approximately SEK 70 million annually, which corresponds to about 25% of Lohilo’s total sales.

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It’s a wild world when a company whose revenue in one quarter is almost double the company’s valuation still manages to fall even further. :smile:

Edit: Lohilo had a couple of other news items from the past few days (here’s a Google Translate of Finnish to English and a link to the Swedish news):

Lohilo Foods has secured additional listings with the grocery giant Albert Heijn in the Netherlands following the successful launch of LOHILO ice cream earlier in 2022. From week 41 onwards, the listings have increased from 600 stores to 827 stores. Albert Heijn is the largest grocery retailer in the Netherlands with approximately a 35 percent market share.

“The fact that we are getting additional listings in the Netherlands already after a few months shows that we have a product and a brand that appeals to consumers across Europe. Now that we have managed to enter the chain, the opportunities to launch with more players in the Netherlands, but also in the neighboring markets, increase. We have worked hard to pack our concept with unique ice cream products through our protein-rich and low-calorie LOHILO. The success in the Netherlands gives us confidence, and now we are investing further to launch in several major European countries,” says Richard Hertvig, CEO of Lohilo Foods AB.

Lohilo Foods has appointed Daniel Broman as the new Chief Financial Officer (CFO). He will start in the position on January 2, 2023, and replaces the current CFO Maria Falk Ekenstam, whose last working day according to agreement is December 31.

Daniel holds a Master’s degree in Business and Economics from Lund University, and he most recently comes from the position of CFO at Duroc Machine Tools. He has previously worked as an accountant at Ernst & Young and in other leading financial management positions in the Kronoberg region and Växjö municipality.

“I am very happy and proud that we managed to recruit a very senior CFO to Växjö. Daniel has extensive experience from leading positions in different types of companies, which is very good for Lohilo. It is very positive that we continued to be able to gather the entire finance department at the Växjö headquarters. We thank Maria for her time, during which she has done an excellent job, and I wish her all the best for the future,” says Richard Hertvig, CEO of Lohilo Foods.

https://news.cision.com/se/lohilo-foods-ab/r/utokade-listningar-i-nederlanderna-for-

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Lohilo is again down a solid -10% today.

It’s clear that Lohilo won’t be the success story people imagined during the wildest hype of 2021. But how should we think about this case now: ice creams still seem to be selling, and some other products might be moving through the established network – yet the overall volume is smaller because some deals have also been lost.

Does anyone have thoughts on how to perceive Lohilo’s valuation? If the market cap is ~4 MEUR, does it consist only of ice creams? Do you think that’s a low or high valuation for ice creams?

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Is Lohilo’s market value now smaller than what was paid a couple of years ago for Superfruit, which I think was a profitable company?

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