Lime Technologies AB is a Swedish CRM software company founded in 1990, with its headquarters in Lund. The company’s main product shares the same name and is, of course, cloud-based today. Through APIs, it has evolved into a portal—much like its competitors—where elements such as email are integrated. Lime distinguishes itself from competitors as a particularly user-friendly and clear program, and as a mid-sized European software house, the company is also an attractive alternative to US software.
Lime’s share price performance has been weak over the last five years, even as the company’s financial results have steadily improved. Additionally, general fears about AI’s impact on the future of software companies may also be deterring investors. On the other hand, this current moment might be a good buying opportunity, as it is hard to imagine how software like Lime—which requires customization and increasingly extensive integrations—could simply be replaced.
For analysts, Lime has been a frustrating case in recent years, with ever-improving performance paired with a declining share price. Ultimately, however, one can also rely on simple “Lynch-style” logic for this investment: if the software is easy, intuitive, and does its “job” well, the investment shouldn’t go too far wrong.