The shift toward a cost-cutting strategy certainly tells its own story. When the top line has not developed as expected, one must start saving and optimizing costs. It is, of course, understandable that shareholders’ money shouldn’t be burned excessively, but now the focus is shifting from pursuing growth to tightening the belt. The executive teams are beginning to shift their focus away from growing the company toward where they can pinch pennies to reduce the amount of red ink (turska). Similar cost optimizations have been seen in other growth companies on the Helsinki Stock Exchange (hesuli), and sometimes they have succeeded, while other times they haven’t. In any case, this is a dent in the previous growth narrative and, as such, a worrying signal regarding the company’s future development.
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