An article in Helsingin Sanomat about “temuttajat”, or Finnish consumers who order items from the Chinese online store Temu. Behind a paywall: Temuttaja ostaa kritiikistä huolimatta – Temu nousi Suomessa hurjaan suosioon | HS.fi
A few quotes: According to a study published in May by the logistics company Postnord, Temu has surged to second place among the most popular online stores in Finland, right after Zalando. Including all age groups (18–79-year-olds), 24 percent have placed orders from Temu. Among those over 50, it is already the most popular.
Like its competitors, the company is able to drive down prices by bypassing customs and taxation in consumer destination countries, such as the EU area, which many local operators pay.
Then some reflections from one of the interviewees, Pirjo Metiäinen: unfortunately, the average consumer doesn’t really seem to have much information about the difference between, for example, a product imported by Tokmanni compared to one ordered from Temu’s online store, except that the price is many times cheaper in the latter.
“People seem to have the idea that of the products shipped to Finland, some come from better places and some from these bad factories. I personally believe that in reality, everything comes in the same container imports, regardless of the store.”
According to Metiäinen, the same reasoning also applies to concerns about the use of child and exploitative labor. Even if the products sold on Temu were manufactured in factories with poor working conditions, she thinks that is the case almost everywhere.
“There’s a lot of talk about the use of child labor and so on, but few can specify it in more detail…”
Metiäinen emphasizes that she thinks it’s positive that working conditions are being investigated. The journey to getting conditions in low-cost production factories to, say, Finland’s level is just a very long one, she reflects.
“I don’t know why Temu specifically would be any more unethical than many other stores.”
“Of course, it would be sensible if one could try to influence things through purchasing decisions. It’s just pointless for a low-income person to even try going shopping at a Marimekko store. There’s that side to it too.”