Inderes Oyj - "The company belongs to everyone"

Revenue missed forecasts by a hundred thousand. EBITA just barely rounds out.

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Let’s also add the July revenue figures for good measure: Inderesin liikevaihto kasvoi 11 prosenttia heinĂ€kuussa 2024

Inderes’ revenue grew by 11 percent in July 2024 and was EUR 1.3 (1.1) million.

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The facilities in Sweden look good too.
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I expected that the good operating cash flow would have led to more generous “real dividends”. Even these had to be enjoyed under the CFO’s strict supervision.
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Takeaways from ‘Lynching’ in Sweden

I thought I’d write down a few thoughts about visiting Inderes’ interim report event and the ideas that sparked from it.

I won’t go back to the interim report or the webcast itself; everyone can take a look at those on the company’s revamped website.
https://group.inderes.fi/

Instead, I thought I’d write about the conversations that took place before and after the cameras and mics were on.

Facilities and the Event

The facilities were quite similar to, for example, Sanomatalo. Apart from the undersigned, there were no outsiders present, if you don’t count the makeup artist. She didn’t stay to listen to the results announcement either, so she apparently wasn’t an active community member or shareholder. The technical execution was handled by the crew from Streamfabriken.

We talked a bit about the occupancy rate of the space, and during peak times, it’s almost at maximum capacity. At other times, there could be more use, but apparently, organizations like the local equity savers’ associations (osakesÀÀstĂ€jĂ€t) use the space every now and then.

A bit about the figures

If anyone is wondering why recurring revenue (jatkuva liikevaihto) decreased from the last quarter, it’s because not all companies have Q1 and Q3 reporting. This has probably been mentioned before. Materials and services were higher than usual due to high AGM (yhtiökokous) activity.

I talked with Mikael about the importance of Premium subscribers to the business. He said that while the sum might not be huge, it is significant because it drops almost as-is to the bottom line. In addition to private payers, that revenue also comes from Nordnet and similar players who buy the service for certain clients or employees.

We talked generally about how much companies should disclose segment figures to investors. Some companies justify limited reporting by saying they don’t want to confuse investors. In my opinion, that is underestimating investors. Mikael said that at this point, in Inderes’ case, they don’t want to lock revenue streams into specific segments because it could hinder internal flexibility. Or at least that’s how I understood it and I think I understand what he meant by it, so I accept the explanation.

The Swedish community

After the event, I talked with Tuuli, Isa, and Mikael about the burning question of the day: building the community in Sweden. In these discussions, it emerged that a community is more than just a forum. It can also be X, YouTube, or anything else. In Sweden, specific places and people where investment discussion takes place have already developed. @Isa_Hudd mentioned that she aims to interact a lot with these players. She promised to open up about that side here on the forum as well, as long as I remind her about it.

Perhaps @Yu_Gong could be reminded at this point to tell us how Swedish AGMs differ from Finnish ones, as it was mentioned in the webcast?

The future of analysis

We also talked a bit about the future of analysis, specifically the format. Mikael noted that they have been thinking about better technical solutions than PDF. Just as they have done with the morning report. In my opinion, this would allow for more dynamic solutions, for example, regarding presentations of different scenarios. Apparently, updating the website platform has taken up resources here. These will likely be discussed on the forum for a long time to come.

The guy from Financial Hearings

I was also introduced to a pleasant-seeming guy from Financial Hearings. I’ve already forgotten his name. He said that things are much nicer under Inderes, as there are more people handling things with their own specific tasks. As a small independent firm, tasks tended to pile up on everyone, and he said that symptoms of stomach ulcers have now decreased. He also saw great potential in cross-selling and felt that work is only just beginning. He said that although he isn’t strictly a salesperson, he is happy to tell clients about other Inderes services.

Mikael mentioned that in Sweden, they are soon moving everything under the same name. At the same time, they also plan to move to new premises. This is apparently also happening in Finland. In Sweden, the intention is to get better and more functional facilities. In Finland, as I understand it, the goal is to use the square footage and the work community more efficiently. Currently, they operate on three different floors in Ruoholahti. It will be interesting to see what happens when all the characters are crammed into the same space; to quote, it will likely create “great new ideas, but also conflicts.”

At this point, an internal briefing began, and I was kicked out.

At the door, I remarked to the CFO who was dragging me out that it would be nice if the share price went up. He said that the intention here is indeed to make money.

MY OWN THOUGHTS ON THE COMPANY

Over the past six months, there has been a dialogue of concerned interest regarding Inderes’ operations and future. There are many opinions, and they all have their place. I also find myself reflecting on it as both a user of the services and a shareholder.

Despite the fact that the services provided by Inderes are of very high quality by any measure, the standard expected for continuous development is high. In my opinion, quite rightly so.

I’ve been thinking about a sort of marketing spiral model for Inderes, which I think well illustrates the diversity of Inderes’ services and community.
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Here is a short introduction to the different levels, in case the idea isn’t immediately clear to everyone.

Top side - Investors

Potential new members: These are people who haven’t found Inderes’ service yet but could be interested if they knew of its existence or received some other spark to seek out the service. This could be someone interested in investing but who hasn’t started yet, or a seasoned investor who for some reason hasn’t sought out Inderes’ services. Such a character might need basic information and introductions. The first impression must succeed, as the churn rate for these is high if the content doesn’t interest them.

New members: These people have already found Inderes’ services. They aren’t necessarily on the forum, but perhaps they read reports or watch videos. They don’t necessarily have a complete picture of all Inderes’ services yet. These need guidance, advertising, and reminders about different services. You could also put less-new but infrequent users in this category.

Content users: They don’t necessarily make themselves heard on the forum, for example, but they might even be heavy consumers of the service. They watch most videos and read every extensive report in detail. This can be quite a niche group, but extremely important, and retention here is good. They demand quality.

Content creators and community developers: These people sacrifice a lot of time to investing and also share it with the community, e.g., through their own analyses or just to improve the well-being of the community. At their best, these people even help Inderes’ analysts and other employees with their work.

Bottom side - Companies
Companies actively interacting with the community: Analysis, webcast, interview, and an active company member on the forum.
Companies buying content extensively: Analysis, webcast, and interview.
Companies buying limited content: Only analysis or webcast.
Companies outside the partnership: No analyses or webcasts, but perhaps a community-created thread on the forum.

Left side - Employees

I left these undefined partly out of laziness, partly because I don’t fully know the job descriptions and don’t want to risk offending anyone by being wrong. The intention is just to express that there are various characters working there. From “Wannabe Inderesians” and behind-the-scenes grinders to hardworking analysts and social media wonders visible everywhere.As can be seen, the community includes members of many kinds and levels; certainly, many types were still left undescribed. However, Inderes should strive to serve all of these to the best of its ability in order to keep the flywheel in motion.

That’s all for this time. Overall, it was nice to see and talk with people again. I was well-received, felt that I was heard, and people were also open with me. And it was certainly nice to go do some “Lynch-style” scouting in Stockholm too.
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Ps. The screen isn’t actually as dirty as it looks in the photo. Those are reflections from the tree above. :smiley:

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This could be divided into 3 segments:

  • Extremely small companies, of which there are more in Sweden than in Helsinki. In these, companies often do everything in Excel or with pen and paper, so the added value of our tool is low.

  • Companies with concentrated ownership, regardless of whether there are 30 or 100 participants in the meeting; in these companies, the largest owners control the companies quite strongly. In Finland, these companies always offer their shareholders at least voting slips, and some even a mobile app for voting during the meeting. In Sweden, on the other hand, it’s customary in these companies to raise a hand if you want to object (in practice, no one raises their hand due to peer pressure), and companies haven’t historically been used to providing tools even for voting with a slip; they sort of trust that there won’t be a vote. Despite this, our advance voting, on-site registration/bookkeeping, and reporting tools for the AGM are value-adding components, especially when combined with production/design and hybrid/virtual features; our winning recipe seems to work.

  • Large meetings: These can also have the phenomenon of concentrated ownership mentioned above, where on-site voting components are not necessary, but some also provide voting slips and are very suitable as our target customers, especially if there is also a need for hybrid and virtual components. In this segment, combining with production and design expertise also makes us shine in Sweden. Definitely the most attractive segment.

Hopefully, this information helps you understand the AGM services business better, and let me know if I can clarify! :smiling_face_with_three_hearts:

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Would there be a demand for the services provided by Inderes in Germany? At the very least, it would be worth conducting some market research in that direction. It is a short distance from Denmark to Germany.

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Here is Riku Leino’s timely tweet thread about Inderes, it’s worth following Riku on X. :slight_smile:

https://x.com/RikuLeino2/status/1823248562483790106

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The rest of the tweet thread

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TÀssÀ on sitten vÀhÀn virallisempaa lyysiÀ SEB:in tapaan. :slight_smile:

Inderes reported Q2 broadly in line with our expectations. Also July sales were reported and sales for the month were slightly above our estimate as the IR software business kept performing. Swedish business ticked up from a low base roughly in line with our assumptions. Our first impression is neutral to slightly positive thanks to the continued increase in commission research contracts and the emerging breakthrough of the IR software business.

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TÀssÀ vielÀ yön yli analyysia: Inderes Group - Fight against the market - SEB

With the Q2 report was broadly in line with SEBe and the July sales report, our estimate changes for 2024 are muted. We think that Inderes is fighting well against a diminishing market, which has not been helped by the recent market volatility. Swedish expansion is progressing, but in small steps. We take slightly more cautious view for 2025E growth and adjust our fair equity value range to EUR 19-21 per share from EUR 20-22 per share.

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Another intense and energizing trip to Stockholm is behind me, many thanks to the grandmaster of Lynch-style investing @_TeemuHinkula for the visit! I will get back to the questions in the queue here in the coming days :pray:

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Indeed, @Isa_Hudd mentioned that she aims to collaborate with Swedish investor influencers.
I took a look at some of the figures interviewed on the Inderes Nordic channel.

https://www.youtube.com/watch?v=mnr2kFVj5Tg&t=23s
The video has been viewed 8,500 times. Nicklas Andersson has just under 90,000 followers on X.
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https://www.youtube.com/watch?v=d_0piqpqwIc&t=13s
The video has been viewed 2,900 times. Albin Kjellberg has 26,000 followers on X.
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https://www.youtube.com/watch?v=slMj4QAN_Fo&t=56s
The video has been viewed 1,300 times. Elin Wiker has just under 10,000 followers on X.
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Utilizing influencers like this is likely a good way to raise awareness of Inderes among Swedish investors when they share videos on their own channels.

This group also seems to be using Inderes’ facilities for their own projects. Perhaps that increases awareness, at least within the “inner circle.”
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Noniin, kiitos hyvistÀ keskusteluista. Koitan vastailla kysymyksiin ja antaa omia nÀkökulmia keskusteluun vÀhÀn teemoittain. Pikkaisen taas tj:n ajatuksenvirtaa, mutta kevyempi lÀhestyminen sallittakoon foorumikontekstiin :blush:

KansainvÀlistymisestÀ, muutoksesta ja kulttuurista

Omistajan ja arvonluonnin nÀkökulmasta mielestÀni InderesissÀ keskeinen kysymys on onnistummeko löytÀmÀÀn reseptin, jolla Inderesin toimintamalli viedÀÀn uuteen markkinaan. TÀmÀ on se ratkaistava ongelma, minkÀ eteen omassa tj-roolissani teen ajatustyötÀ vÀhintÀÀn yhtÀ pakkomielteisesti kuin mitÀ 10 vuotta sitten pohdin tilausanalyysiliiketoiminnan rakentamisen reseptiÀ. Nykytilanteessa on erityistÀ se, ettÀ pÀÀsen tekemÀÀn tÀtÀ työtÀ huomattavasti isomman ja moniosaavan tiimin kanssa. Pyrin lÀhestymÀÀn tÀssÀ myös analyysiin kohdistuvaa kritiikkiÀ kansainvÀlistymisen teeman kautta.

Monesti kuulee puhetta kulttuurin suojelemisesta ja kulttuurin ”viemisestĂ€â€ uuteen maahan, mutta Inderes yhtiönĂ€ ja meidĂ€n kulttuuri tulee muuttumaan valtavasti, kun tĂ€mĂ€ kv-matka etenee ja kiihtyy. Tietyt ydinarvot ja periaatteet meillĂ€ pysyvĂ€t muuttumattomina, mutta muilla alueilla on ajettava jatkuvaa muutosta ja uudistumista yhteisön, asiakkaiden ja kilpailun kirittĂ€mĂ€nĂ€. Foundereilla voi olla rooli varmistaa, ettĂ€ tietyt yhtiötĂ€ mÀÀrittĂ€vĂ€t ydinarvot kuten riippumattomuus on sementoitu tukevasti tekemiseen. HyvĂ€ksyn myös sen, ettĂ€ jos onnistumme siinĂ€ mitĂ€ yritĂ€mme tehdĂ€, meistĂ€ tulee ns ”iso” kansainvĂ€linen pörssiyhtiö, joka ei enÀÀ tunnu samalta.

(Playbookissa on kuvattu tasapaino muutoksen ajamisen ja ytimen vÀlillÀ)

Foorumin ja yhteisönrakennuksen rooli kansainvÀlistymisessÀ ja ollaanko Ruotsin foorumin kehitykseen tyytyvÀisiÀ?

Muutama ajatus siitÀ miten foorumi kytkeytyy meidÀn strategiaan - huom tÀmÀ on siis nykyinen nÀkemys go-to-marketista ja taktiikka voi muuttua matkalla. Jos meillÀ olisi iso aktiivinen foorumi, se tietenkin helpottaisi huomattavasti Ruotsin markkinalle menoa. Strategiassamme foorumi ei kuitenkaan tule ensimmÀisessÀ vaiheessa vaan paljon myöhemmin, enemmÀnkin se on seurausta analyysissÀ onnistumisesta ja seurantaportfolion kasvusta. Suomessa meillÀ oli karkeasti 30 hengen analyysi&yhteisö -tiimi, 100 yhtiötÀ seurannassa ja takana 10 toimintavuotta ennen kuin meillÀ oli relevantti foorumi pystyssÀ. Ruotsissa laitoimme foorumin heti alussa pystyyn, pienimuotoisenakin se auttaa meitÀ oppimaan tekemisen kautta jatkuvasti. Luvut ovat vielÀ pieniÀ, mutta niitÀ on relevanttia jo nyt seurata ja oppia niistÀ.

Suomessa hyvin toiminut taktiikkamme (jonka uskon toimivan myös Ruotsissa) oli jalkautua jo olemassa oleviin keskustelualustoihin ja toimialan verkostoihin (talousmedia mukaan lukien), osallistua keskusteluihin ja alkaa tĂ€tĂ€ kautta rakentamaan nimeĂ€ ja vĂ€hitellen yhteisöÀ. TĂ€mĂ€ taktiikka oli ja on mielestĂ€ni monesti edelleen hyvin vieras ajatus suljetuissa ekosysteemeissĂ€ toimivalle rahoitus/analyysitoimialalle. Se taas luo erottumistekijĂ€n. YhteisöÀ siis pystyy rakentamaan myös olemassa olevissa ”muiden” alustoissa ilman itse omistettua alustaa. TĂ€mĂ€n osalta Ruotsissa tiimi on muuten saanut hyviĂ€ pÀÀnavauksia kuten UppesittarkvĂ€ll. Kun riittĂ€vĂ€ luottamus kĂ€yttĂ€jiin alkaa syntyĂ€ ja omalla alustalla on jotain vielĂ€ parempaa myös tarjolla, alkaa oman alustan kĂ€yttĂ€jĂ€mÀÀrĂ€t kasvaa vĂ€hitellen, kehityksen nĂ€yttĂ€essĂ€ alussa usein tuskaisen hitaalta.

Tavoitteemme yrityksenĂ€ ei ole voittaa kilpailussa muita keskustelualustoja ja siihen kilpailuun ei kannata edes lĂ€hteĂ€, jos markkinalla on jo huippuhyviĂ€ vaihtoehtoja olemassa. YlipÀÀtÀÀn Ruotsissa ohjaava ajatuksemme on sijoittajatiedon demokratisointi – ei muiden voittaminen. TĂ€mĂ€ ajattelu lĂ€htee enemmĂ€n siitĂ€, ettĂ€ kytkeydymme toimialan ekosysteemiin yhtenĂ€ toimijana, joka tuo yhtĂ€löön jonkin lisĂ€n, joka hyödyttÀÀ kokonaisuutta. SiinĂ€ rikastamme kokonaisuutta ja olemme uniikki, ettĂ€ Inderesin alustalla kaikki sijoittajat, turkulaiset putkiasentajat, pÀÀsevĂ€t keskustelemaan analyytikoiden ja tulevaisuudessa kasvavassa mÀÀrin myös yhtiöiden edustajien kanssa. TĂ€mĂ€ on se niche, missĂ€ meillĂ€ on varmasti jotain erottuvaa annettavaa Ruotsin sijoituskeskusteluiden kilpaillulla kentĂ€llĂ€. Jotta se voi toteutua, tarvitaan polttoaineeksi tietenkin analyysiĂ€. Analyysituotteemme on nĂ€kemykseni mukaan kilpailukykyinen markkinassa jo nyt ilman aktiivista foorumia, mutta vahvasta foorumista rakentuu tuotteelle epĂ€reilu kilpailuetu.

Kehittyykö analyysi tarpeeksi nopeasti?

Otan kritiikin analyysiĂ€ koskien nöyrĂ€sti vastaan ja koitan muistuttaa itselleni miten etuoikeutettu yrityksenĂ€ Inderes on, kun saamme jatkuvaa nĂ€in suoraa vĂ€littĂ€vÀÀ palautetta. Olen viime pĂ€ivĂ€t tunnustellut mielessĂ€ni tĂ€tĂ€ ”vĂ€littĂ€vĂ€n palautteen” kĂ€sitettĂ€, se on loistava ajatus ja parhaimmillaan heijastelee laadukasta yhteiseen pÀÀmÀÀrÀÀn suuntautuvaa keskustelua ja vĂ€ittelyĂ€, josta jÀÀ turha provosointi pois.

NÀin yhtiöketjussa Inderesin osakkeenomistajan nÀkökulmasta olennaisin kysymyksenasettelu tai tulokulma haastaa analyysiliiketoimintaa (ja kaikkia muita tuotteita) on kysyÀ, onko analyysituotteemme riittÀvÀn kilpailukykyinen kansainvÀlisille markkinoille? Inderes on hyppÀÀmÀssÀ pienen Suomen piirimestaruuskisoista isompaan liigaan ja uhmaa pÀrjÀÀvÀnsÀ Euroopan aivan ylivoimaisesti kehittyneimmÀllÀ pÀÀomamarkkinalla. Tuotteen pitÀÀ olla maailmanluokan kunnossa ja samalla kehittyÀ jatkuvasti kovemmalla kellotaajuudella muuttuvan markkinan mukana, jotta siinÀ markkinassa pÀrjÀÀ. Jos kuvittelemme, ettÀ tuote on jotenkin valmis eikÀ tÀssÀ hirveÀsti voi enÀÀ sitÀ parantaa, olen ihan samaa mieltÀ, ettÀ laajentuminen ei tule onnistumaan ja jossain vaiheessa lÀhtee Suomessakin pohja murenemaan. Pohjolan1 nÀytti kalvoa, josta oli jÀtetty pois Tanskan ja Ruotsin liput, mutta Inderesin analyysibisneshÀn on kaikkea muuta paitsi kypsÀ strategiassa valittujen markkinoiden kontekstissa (vasta reilu 10 % penetraatio). MeillÀ on sisÀÀnrakennettuna valtava tahto kehittyÀ paremmaksi siinÀ mitÀ teemme ja kansainvÀlistyminen nostaa riman taas korkeammalle.

Tilausta ja tarvetta Inderesille nĂ€illĂ€ markkinoilla on. MitĂ€ tulee analyysiin niin sijoittajatieto ei ole demokratisoitu. KansainvĂ€listyminen on myös paljon enemmĂ€n kokonaan uuden kategorian luomista kuin olemassa olevan kakun syömistĂ€ kilpailijoilta. Inderesille ominaista on, ettĂ€ A) menemme niihin pÀÀomamarkkinan kategorioihin, missĂ€ on selkeitĂ€ toimimattomia rakenteita ja toimimatonta kilpailua (kuten AGM ja IR-softa) tai B) luomme pÀÀasiassa itse omat markkinamme tyhjĂ€stĂ€ (kuten tilausanalyysi ja IR-tapahtumat) johonkin rakoon, jossa markkinalla on selkeĂ€ tarve. Jos markkinalla on jo huippuhyviĂ€ palveluita, sijoittajatieto on jo demokratisoitu eikĂ€ varsinaista ratkottavaa ongelmaa ole, ei sellaiseen bisnekseen ole mitÀÀn jĂ€rkeĂ€ mennĂ€. MeidĂ€n strategiassa valituissa tuotteissa ja markkinoissa nĂ€emme paljon kohtien A ja B kaltaista dynamiikkaa – toimimattomia, usein monopolistisia rakenteita tai sitĂ€, ettei palveluita ole alkuunkaan sijoittajien tai yhtiöiden saatavilla. Olen siitĂ€ eri mieltĂ€, ettĂ€ muiden tuotealueiden rakentaminen olisi vienyt fokuksen pois, uusien tuotteiden menestys ei ole mitenkÀÀn pois analyysin fokukselta vaan vahvistaa liiketoimintamallia kokonaisuutena.

Palataan hetkeksi Suomeen ja historiaan siltĂ€ osin kuin se auttaa meitĂ€ hahmottamaan uuden markkinan avaamisen haastetta. Tilausanalyysikategorian luominen aikanaan Suomeen edellytti ihan valtavaa kellotaajuutta uuden kokeilussa. TĂ€mĂ€ nĂ€yttĂ€ytyi mm. siinĂ€ miten veimme analyysisisĂ€ltöjĂ€ kulta-aikaa elĂ€neeseen some-maailmaan aikana jolloin Zuckerbergin algoritmit ruokkivat meille aivan kĂ€sittĂ€mĂ€ttömĂ€n suurta nĂ€kyvyyttĂ€ tĂ€ysin maksutta
 kunnes Markista tuli ahne ja Inderesin oli reagoitava kehittĂ€mĂ€llĂ€ omaa alustaa ja menemĂ€llĂ€ uusiin alustoihin. Ja sinne matkalle mahtui myös paljon epĂ€onnistumisia ja suorastaan hölmöjĂ€ sekoiluja jotka maksoivat rahaa ja saivat osakseen kaikenlaista ivanaurua. Uskon ettĂ€ seuraavan markkinan avaamisen reseptin löytĂ€minen ja ylipÀÀtÀÀn eteenpĂ€in kehittyminen vaatii korkeaa kellotaajuutta uuden kehittĂ€miseen (lĂ€hestulkoon ilmaista teknologiaa ja työkaluja kehittymiseen on taas moninkertaisesti enemmĂ€n kuin 10 vuotta sitten) sekĂ€ rohkeutta epĂ€onnistua, meidĂ€n hpj:n sanastoa lainatakseni työskentelyĂ€ kreisihĂ€röilyn sallivassa ympĂ€ristössĂ€. En itse tule todennĂ€köisesti keksimÀÀn niitĂ€ seuraavia uusia isoja innovaatioita, mutta työni on varmistaa ettĂ€ niiden syntymiseen johtava ajattelutapa ja keskustelu kukoistaa lĂ€pi organisaation, pysyĂ€ poissa tieltĂ€ kun kreisihĂ€röily lĂ€htee laukalle ja varmistaa ettei edes kakkaemojitykkien ja osarinuotioiden kaltaista möhlimistĂ€ tarvitse pelĂ€tĂ€.

Seuraava pointti menee nyt vÀhÀn selittelyn puolelle ja ammun sen heti alas, mutta onhan meihin vaikuttanut myös se, ettÀ kun bisnes on tulikuumaa ja tulosta syntyy (kuten 2017-2021), niin silloin on tosi helppo kokeilla ja pilotoida kaikenlaista. Kun mennÀÀn laskusuhdanteeseen ja kutistuvaan markkinaan, on pakko pitÀÀ huolta perustasta ja ehkÀ vÀhÀn jarruttaa, koska jatkuvasti terve ja kannattava liiketoiminta on meidÀn tietoisesti tekemÀ valinta. TÀmÀn sanottuani on minulta johtamislaiskuutta vÀittÀÀ, etteikö meillÀ resursseja olisi toiminnan kehittÀmiseen. Koko Inderesin menestys on perustunut siihen, ettÀ ÀÀrimmÀisen niukoilla resursseilla saadaan isoja vaikuttavia asioita aikaan, ja toisaalta resurssejahan yrityksenÀ meillÀ on tÀnÀ pÀivÀnÀ kiistatta enemmÀn kuin koskaan.

TÀhÀn vÀliin kiitos palautteista! Jos palvelumme kehittyy yhteisön silmissÀ liian hitaasti, on se syytÀ lukea tarkkaan ja tarkkaan se luetaan. Nykyaikana kuluttajapalveluiden odotetaan kehittyvÀn nopeasti. TÀmÀ meidÀn pitÀÀ nyt vielÀpÀ pystyÀ yhdistÀmÀÀn sen kanssa, ettÀ meidÀn B2C-palveluiden kehityksestÀ tulee taas samaan aikaan kokoajan kompleksisempaa, mitÀ enemmÀn on kÀyttÀjiÀ, eri tuotteita ja toimintamaita. Ja sen olemme myös tunnistaneet, ettÀ voisimme olla parempia siinÀ miten aktiivisesti kerromme ja markkinoimme uudistuksista.

Onko analyysin kilpailukyky heikentynyt?

Kilpailussa Ruotsin analyysimarkkinalla on ollut jonkin verran aika sakeaakin menoa, mutta on siellÀ myös hyviÀ toimijoita, jotka tekevÀt kovaa kehitystyötÀ. TÀllÀ hetkellÀ monien seurantojen kutistuessa olemme kÀytÀnnössÀ yksi harvoja tilausanalyysitoimijoita, joka kasvaa Pohjoismaissa. SiitÀ voi olla ylpeÀ, ettÀ nÀiden numeroiden valossa kilpailukykymme ei heikkene, mutta ei pidÀ sokaistua sen tarkoittavan meidÀn kilpailukyvyn olevan huipussa. Kilpailua toki kÀydÀÀn muustakin kuin tilausanalyysisopimuksista Inderes-kontekstissa. IR-some-skenessÀ on SijoituskÀstin kaltaista palveluntarjoajaa nousemassa myös Ruotsissa. Tanskassa taas HCA otti IR-some kategorian Tanskan markkinassa kÀytÀnnössÀ yksin haltuun muutamassa vuodessa tÀysin uutena toimijana. ToimintakenttÀ elÀÀ tavallaan tosi nopeasti B2C-puolella ja digitaalisessa ympÀristössÀ. Sitten taas reguloidummassa pÀÀssÀ toimialaa muutos tuntuu olevan verrattain hidasta.

Rakastan kilpailua silloin kun se pitÀÀ meidÀt varpaillaan ja auttaa kehittymÀÀn paremmaksi. En rakasta kilpailua, kun se on ylimielistÀ, tunkkaista ja vÀhÀttelevÀÀ. Molempia on kohdattu alallamme, ja uudet modernit toimijat edustavat poikkeuksetta ensimmÀistÀ. TÀssÀ keskustelussa vÀlÀhtÀnyttÀ SijoituskÀstiÀ ei kannata vÀhÀtellÀ. Kun sijoittajaviestintÀ siirtyy pankkien kabineteista digitaaliseen maailmaan, uusia palveluntarjoajia ja formaatteja syntyy varmasti. Osa niistÀ voi antaa meille inspiraatiota, osa on suoraa kilpailua ja usein uusi kilpailu myös kasvattaa meidÀn kategoriaa kokonaisuutena. Pointti SijoituskÀstin ja muiden uusien toimijoiden suhteen ei ole se, mitÀ kaverit juuri nyt tekee, vaan miten nopeasti ja ketterÀsti kehittyvÀt. Puhuin SijoituskÀstin kavereiden kanssa pitkÀn puhelun viime talvena, loskaisella kÀvelyllÀ toimistolle lÀpi Södermalmin, jossa sparrasin kavereita kÀytÀnnön tasolla miten IR:ÀÀ ostajana kannattaa lÀhestyÀ ja minkÀlaisia asioita asiakassopimuksissa kannattaa ottaa huomioon. Terveiset Teemulle ja Kevinille! Itse fanitan kun joku nuorena ja ennakkoluulottomana lÀhtee tekemÀÀn uutta, koen innostavana jos voin itse jotenkin inspiroida tai sparrata uusia yrittÀjiÀ.

Jos muuten keskustelujen seasta unohtuu jonkun kysymys vastaamatta niin pingatkaa vain minua rohkeasti tÀÀllÀ tai privaviestillÀ!

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I forgot to answer this! I will answer on a general level without referring to specific clients. Our contract periods are always valid for at least 12 months at a time, meaning we always continue coverage at least until the end of the period. During that time, the company cannot withdraw the coverage even if they wanted to. This is also a promise from us to investors to ensure continuity in coverage. If a client has financial challenges, they are always handled on a case-by-case basis; the best solution is to pick up the phone and discuss what the best long-term arrangement would be. If a company is doing poorly or there are major changes, investors’ need for information often only increases, and of course, we aim to find a solution in these situations that allows us to serve investors.

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Fresh data from the European Commission on analyst coverage for small and medium-sized listed companies; I’ve plotted the statistics for our operating countries on a timeline. Finland reached 88%, but in Europe, four out of five small/mid-cap companies lack analyst coverage entirely. At the EU level and in Sweden, there was a slight decline in 2023 after a slow upward trend — in the previous bear market at least, it was specifically analyst coverage for small and medium-sized companies that was heavily cut. There is plenty of market potential and work to be done!

kuva

kuva

Swedish companies, however, consider equity financing to be the most relevant among the different countries (Share of SMEs indicating in SAFE that equity is relevant for them)

kuva

Source: https://finance.ec.europa.eu/document/download/60d966f8-8f3a-4133-a852-de7d6978e387_en?filename=240719-capital-markets-union-indicators_en.pdf

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Can I ask for a little help with testing? We have introduced Pinpoint Estimates’ forecasting feature to our company pages. The idea is that the community can provide their own forecasts, and from the resulting consensus, companies and investors can gauge where market expectations stand. It’s a Stockholm-based startup that’s doing quite well and, as I understand it, this has gained some traction in Sweden. The business model is to sell IR services to companies.

So, if you’ve looked into our numbers at all, you can go there and enter your own forecasts for the H2 results. Let’s see what comes out of it :slight_smile: Note: we are forecasting EBIT, i.e., operating profit after FAS (Finnish Accounting Standards) depreciation, not EBITA.

If you have anything to discuss regarding the functionality itself, then https://keskustelut.inderes.fi/t/inderes-fi-sisallon-kehitysideat/71 is the right thread!

kuva

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And the company page can be found here:

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3 posts were merged into the thread: Inderes.fi content development ideas

Inderes seems to have overtaken RedEye in the number of companies under coverage.
Inderes 173
RE 171
Gif Central - Funny Gifs!

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Pinpoint consensus currently expects EUR 8.57 million in revenue and EUR 0.53 million in operating profit from Inderes for the remainder of the year. Analysts have slightly higher expectations (red dot), if I understood the report correctly at a quick glance. One could imagine that there will be movement in the share price or analyst forecasts, as there is a fairly significant difference in expectations.

image

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Thanks to everyone who has submitted estimates! I just spoke with the folks at Pinpoint; they are seeing if they could change it so that Q1 and Q3 can also be forecasted, and if we replace EBIT with EBITA, there’s no need to guess goodwill amortizations.

I would also be interested in long-term annual estimates; as I understand it, this feature isn’t in the Inderes service component yet, but by registering directly with Pinpoint, you can apparently submit longer-term estimates: https://pinpointestimates.com/fi

I’d love to hear your feedback on this—if the feature is well-received and we start getting interesting forecast data regarding market expectations, we’ll consider their IR service!

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