I previously wrote about the wonders of FinTwit, so let’s take a regularly recurring idea from there and harness it for Inderes’ use.
Idea: An investment case competition at regular intervals, where forum members are asked to submit their best investment ideas in written form for companies outside of Inderes’ coverage. The criteria for the competition would vary each time. A prize for the winner(s), for example, a Premium membership.
Opportunities: People might get excited about writing good pitches and discussing them → new company threads are created on the forum for unfamiliar firms → attracts new customers/users?
Risks: None. The Finnish market has already been won, so the forum now needs discussion about more than just forest industry companies, Nokia’s price fluctuations, and Nordea’s dividend payment date. If nobody discusses companies outside of coverage in the big picture, how is Inderes supposed to grow its coverage? New initiatives outside of Helsinki are needed from more than just @Sijoittaja-alokas’s new thread creations and @Olli_Koponen’s earnings season podcasts - both are very fresh breaths of air, but where is everyone else?
This concept is successfully implemented by random Twitter users without any prizes. There is no reason why Inderes couldn’t do this better - and at the same time attract high-quality writers to bring their contributions for everyone to see.