Lucas has written a company preview for Björn Borg, which will publish its Q1 results on Wednesday, April 29th. 
We have lowered our short-term forecasts to reflect softer end-market demand than previously expected. Although we are also taking a more cautious view in our medium-term forecasts due to weakened general consumer confidence, we leave our long-term forecasts largely unchanged. As a result, we maintain our target price of 67 SEK per share. However, the share price has risen nearly 20% since our last report, and we believe the valuation is stretched based on actual earnings. Consequently, we are lowering our recommendation to Reduce (prev. Accumulate).