It falls into the category of those familiar “Apple releases “new” stuff that others have had for years” memes. 
I have nothing against Apple products, nor against products from other manufacturers. They can be good.
Mm. that company has been touched upon in the thread below and in other threads, it’s a bit of a foreign world to me, but I’ve become somewhat familiar with it through that thread as well. This could indeed become what the company has been looking for.
https://keskustelut.inderes.fi/t/chatgpt-muut-kielimallit-ja-tekoaly/36612?u=sijoittaja-alokas
For example, Perplexity is mentioned in this message 
https://keskustelut.inderes.fi/t/chatgpt-muut-kielimallit-ja-tekoaly/36612/1197?u=sijoittaja-alokas