Anora published its financial targets for the next strategy period already today: Sisäpiiritieto: Anora päivittää strategiansa sekä asettaa uudet keskipitkän aikavälin taloudelliset tavoitteet kannattavuuden parantamiseksi ja markkinakasvun ylittämiseksi | Kauppalehti
Anora will publish its updated strategy and new mid-term financial targets before its Capital Markets Day, to be held in Helsinki on 5 November 2025. These mid-term financial targets replace the previous financial targets published in November 2022, which extended until 2030.
“Our updated strategy brings us back to basics – it improves profitability and puts Anora back on a sustainable growth path. We will achieve this by simplifying our operations, strengthening margins and cash flow, and focusing on the growth of our core brands. At the same time, we will selectively advance in new channels and categories, supported by disciplined international growth,” says Kirsi Puntila, CEO of Anora.
“Sustainability and responsibility will continue to guide our decisions. As a multi-channel player, we reach consumers in all sales channels in the Nordics and Baltics. Our gaze is on the future: we strongly believe in our core brands, while also recognizing the need to expand our portfolio in low-alcohol and alcohol-free beverages, invest in innovations, and transition to more sustainable packaging solutions,” Kirsi Puntila continues.
A Clear Plan to Achieve Targets Through an EBITDA Improvement Potential of EUR 50 Million
Before investing in growth, Anora will strengthen its operational and financial foundations. The updated strategy period, extending to the end of 2028, is built on three consecutive phases:
Fit (2025-2026): Immediate efficiency measures aiming for approximately EUR 20 million in gross savings at the EBITDA level through procurement efficiency, organizational streamlining, and operational effectiveness.
Fix (2025-2027): Structural measures to improve profitability and competitiveness, including supply chain and product portfolio optimization. The aim is to create additional potential, estimated at EUR 20 million at the EBITDA level by 2028.
Focus (from 2026 onwards): Growth measures aiming for a gross impact of approximately EUR 10 million at the EBITDA level through core business growth, selected new channels, and disciplined international expansion.
Through these phases, Anora aims to strengthen its position in its key categories and channels in Finland, Sweden, Norway, Denmark, and the Baltics, and to expand into growth areas such as ready-to-drink mixes and low-alcohol and alcohol-free beverages, as well as selected export markets.
Updated Financial Targets until the end of 2028
Anora’s Board of Directors has decided on the following mid-term financial targets until the end of 2028:
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Profitability: 6-7 percent annual comparable EBITDA growth (EUR 85-90 million by the end of 2028).
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Growth: Organic net sales growth to exceed market growth.
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Indebtedness: Net interest-bearing debt to comparable EBITDA (last 12 months) ratio below 2.5x. Debt levels may temporarily exceed this in connection with acquisitions.
Longer-term financial targets for the period after 2028 will be communicated later during the strategy period.
Anora’s three capital allocation principles are:
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Investments in organic growth including core business and best-performing brands, as well as new product launches.
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Dividend policy: Dividend payout ratio of 50-70 percent of net profit for the financial year.
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Selected acquisitions to strengthen portfolio and market position.
Anora’s Sustainability Targets
Anora is committed to achieving net-zero emissions across its entire value chain by 2050. Anora’s short- and long-term sustainability targets remain unchanged and are presented in the 2024 Sustainability Report.
