Let’s open a thread for an interesting Spanish software company focused on the travel industry, which is particularly known for its namesake Amadeus booking system for airlines and travel agencies. The company was founded in 1987 and is a world leader in its niches. According to J.P. Morgan’s analysis, the company would have over 40% market share in both GDS (global distribution systems) and PSS (passenger service systems for airlines). Amadeus was a familiar name to me before, but I happened to spot the company in the portfolio of Fundsmith, led by Terry Smith (Smith’s investment philosophy was just discussed in a recent book club). This sparked my interest to take a closer look at the company.
Below are the business segments and geographical distribution of revenue from the annual report. In 2023, revenue grew by 21% to 5.4 billion euros. Of this, 1.4 billion was adjusted operating profit (26% of revenue) and 1.15 billion was free cash flow (21% of revenue).



Here is a small summary table from Bloomberg on key figures and analysts’ forecasts for the coming years:

From the visualized figures, it is quite clear that the company’s revenue relies on the number of bookings made through its systems. The COVID-19 pandemic thus hit the company’s figures hard, and actually now in 2024, business, as well as passenger volumes, appear to be recovering to pre-pandemic levels.

The same development is naturally visible in the evolution of profit and free cash flow. All in all, the company could currently be described as a profitably growing growth company, with margins and cash flow conversion (from operating profit) at a comfortable level.

So, what should one pay for such a company in terms of valuation? Below is a summary of consensus estimates and multiples from Bloomberg:

With the current market capitalization of approximately 25 billion euros (approx. 57e share price), the stock trades at a P/E of 20x for this year and a free cash flow yield (FCF-yield) of around 5%. This does not seem impossibly high compared to many other tech players, but based on J.P. Morgan’s analysis, a certain discount is justified. Reasons for this include slower long-term earnings growth prospects compared to many tech companies, and the cyclical element seen during the COVID-19 pandemic also creates its own risk factors. Debt on the balance sheet is very moderate, and according to the latest earnings report, net debt/EBITDA is around 1x.
According to Bloomberg, the company is followed by as many as 33 analysts, and the recommendation distribution currently looks like this:

A quote from J.P. Morgan’s analysis regarding their view on the stock:

And key risks for the case:

The long-term share price curve reflects the rising curve typical of a value creator found in Smith’s portfolio, although the COVID-19 pandemic is particularly strongly visible here:

Overall, the current valuation does not seem bad to me for a player with a very strong market position. I grabbed a small monitoring slice, so I stay interested in checking the company’s news occasionally. If the valuation were to rise somewhat from this, I reserve the right to take profits quickly ![]()
As a disclaimer, I don’t know the company or the industry well, so this is more of a “gut feeling” investment following Smith. For example, I cannot assess at all the competitive threat from new players raised in the risks, or airlines’ attempts to try to direct passenger volumes directly to their own channels/systems.
For those interested, a link to the company’s investor pages:
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