Arhi Kivilahden blogissa pohdintaa XXL:stä. Suomessa kilpailijoista esimerkiksi Keskon Intersport näyttää klaaranneen läpi hankalasta viime vuodesta huomattavasti paremmin, ainakin mitä tulee myyntiin.
Interport saw revenues decline by -4,3%, which is a much better performance than the -18% for XXL. At the same time, the overall market was nearly flat.
At the same time as XXL Finland has been losing market share, it has been one of the best-performing markets for XXL. Or should one say one is the least poorly performing? The declines in Sweden and even in Norway have been more significant.
The struggles have led XXL to announce that the company will exit the Austrian market.