In a previous Wetteri presentation video, Simula himself showed internal company data on how the company makes money, if it makes it at all. New cars are sold at almost zero margin (considering sales costs). However, accessories are sold and installed on these new cars, and usually, a multi-year service contract is secured. These latter components, especially the service operations, are the high-margin parts where Wetteri makes its profit.
Additionally, used cars are acquired through the same process. Some of these trade-ins may be good, but they might also have to accept sub-par vehicles just to close the deal. Some customers may only buy a new car if the seller agrees to take their old junk in exchange. This trade-in car might then have to be dumped to a small-time dealer (jobbari) or through an auction without a right of return at a nominal price.