Trainers' House - Sarasvuo's third renaissance

Trainers’ House has taken a real beating on the stock exchange, and there has been turnover in the ranks of management.

My own thoughts on the shop’s performance aligned with its development, and I offloaded 2/3 of my holdings from my portfolio at a nice profit. The primary reason was the market softening, and the second clear sign was Sarasvuo’s ramped-up negative commentary on social media.

Now, sitting on a small position, the question is naturally when—or if—to buy more.

Will the market start to pull? Is “Paskareissu” (Shit Trip) selling? The share price is approaching its COVID lows day by day, but one major factor is different than back then. The cash reserves no longer hold the same pile of euros following massive dividend distributions.

Furthermore, money was burned at least on setting up the Tallinn office, which seems to have come to nothing and was exited quietly. Could it be that they were struck by “speed blindness” (vauhtisokeus) while the market was still good?

Well, now we’ll see if it’s time for Sarasvuo’s fourth—or to quote VPKe, his fourteenth—comeback. It’s looking difficult.

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