Has any hard data been released by the company regarding the actual impact of this Tokmanni Klubi “nonsense”? A large portion of Tokmanni’s traditional customer base doesn’t exactly belong to the most enthusiastic (age) group of tech-savvy early adopters.
Personally, at least, I see this Club thing as a negative when browsing Tokmanni’s traditionally good promotional flyer. If something is on what looks like a good offer, it’s only for Club members. The resulting antipathy makes me skip the shopping trip altogether. As a result, the idea of attracting customers with offers works in the exact opposite way. In my opinion, Club offers should be separated from normal marketing into their own channel entirely.