Pulp love i.e. Stora, UPM, Metsä etc.

Without regulation, those forest industry replacement products will likely not become a viable alternative to petrochemical-based ones for decades or even centuries, not until the depletion of oil reserves begins to significantly close the price gap. Presumably, forest companies have expected, in connection with these R&D (T&K) investment decisions, that at least in the EU, regulation would act as a driver for demand, but I personally haven’t heard of, for example, any EU target to phase out fossil-based food packaging.

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