It’s nice to see that a discussion about Plejd has started. I’ve meant to start one myself several times but haven’t gotten around to it. I’ve been a shareholder since 2017 and a user of the system for about a year.
First, the user experience: It just works. Many smart home gadgets have the flaw of being about 98% reliable, and it’s annoying when systems don’t work. I have experience with Hue, Shelly, Ikea, SmartThings, etc. With Plejd, there haven’t been any disruptions. Personally, I wouldn’t have the patience if something as basic as the lights in the house worked poorly or with a delay, etc. Many DIY automation enthusiasts probably like Shellys and such because they offer more possibilities, but these are perhaps not Plejd’s target audience. Additionally, based on my experience, Plejd’s own motion sensor is superior compared to Hue, for example, and the system’s vacation mode automatically simulates normal lighting times instead of having to program each lamp separately.
Our electrical designer recommended Plejd for our construction project. They’ve installed thousands of Plejds, and the defective ones can be counted on the fingers of one hand. Apparently, they refuse to install Shellys because they don’t want to be supporting and replacing broken gadgets. This is just from one installer, of course, and it’s not meant to put those others down.
As an investment case, I see Plejd’s ease/reliability as an advantage. Most people are completely clueless about these things and take whatever the installer recommends to them. The selection is constantly expanding, which helps growth in Sweden; Norway seems to be following in Sweden’s footsteps, and Finland is coming along behind. New products are released regularly, and the floor heating thermostat in particular sets a direction for Plejd, showing a desire to expand beyond lighting into home automation more broadly.