Novo Nordisk - Europe's most valuable company?

This post is so negative that it made me take a look at the author’s previous posts. The writing seems to be in line with posts from several years ago, which explains why the author interprets even positive drivers as negative forecasts in the text.
Criticism is always a good thing and it’s good to bring it up so that one doesn’t read these company reports through rose-colored glasses.

Companies always face the threat of future competition and product obsolescence. There are very few products or services that don’t need to innovate to sell, especially on the consumer side. If you are too afraid of that, then it’s better to invest in things like electricity production or Coca-Cola.

New products also cannibalize old products, so I wouldn’t recommend fearing that either, at least in cases where the company you invest in is capable of creating these cannibalizing products.

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