It could be that I’m overly optimistic, but my own thoughts on the state of NR are much more positive. Here are my reflections on 2026 and Q3.
In 2026, the focus was on profitability:
-Product pricing was raised, and the focus shifted to the premium segment. Unit sales dropped slightly, but the groundwork is now done.
-Staff headcount was reduced slightly.
At the same time, the Romanian factory ramped up and a new studded tire was innovated.
If I had a crystal ball, I’d bet that in 2027 the strategy will be updated towards marketing—targeting premium customers, just like in 2026. Kimi will probably still represent the brand, right?
2026 was driven in 1st gear, and in 2027 we’ll shift into 2nd and start stepping on the gas. Heading toward the upper end of NR’s own guidance/forecasts. We’ll see—I bought more yesterday morning, didn’t sell. Eyes on the 2030 horizon.