A very comprehensive answer, thank you very much! NIBE has just released inverter-controlled ground source heat pumps, so product development continues even in difficult years. Perhaps my biggest criticism of NIBE is directed at their consumer marketing and marketing channels. The company is not visible at trade fairs, their websites could be improved, and their YouTube and other social media channels are used quite weakly, making it difficult for consumers to get information about NIBE’s excellent products. One would think that during challenging times, they would invest in visibility and marketing, but if such an investment has been made, I have at least missed it.
I myself acquired a NIBE 1245 ground source heat pump for our detached house almost two years ago as a replacement investment. The difference from a twenty-year-old, so-called underpowered ground source heat pump was downright dramatic and came as a complete surprise to me. In the same context, I noticed that the domestic hot water was even warmer than before, and later also that the pump could be retrofitted with passive cooling. So I am very satisfied with the product and invested in NIBE based on the Peter Lynch principle, relying on my own product knowledge. My investment has not gone particularly well.
The issue that bothers me is that since these positive aspects of NIBE’s heat pump came as a surprise to me, it is possible that there are many ignorant consumers like me in the market. For this reason, I wonder if NIBE has succeeded in communicating to consumers what a great product it ultimately is. Is it possible that during the booming corona years, the company lost its ability to communicate with its potential customers?