Circuses and the craving for money probably don’t depend on being rich. And if you don’t feel rich, then you’re not. It’s another matter what others think, whether you’re rich or not. In Finland, a middle-class family with children, a suitable housing loan, and even a car loan can make their life seem “over the top” / rich in the eyes of others.
Envy is in the eye of the beholder, or how did that saying go 