Lohilo Foods - Global growth with superfoods and energy drinks

Today, when the stock price immediately dropped by 20% in the morning (but recovered quickly), I naturally started doubting myself and everything in this world. Everything on the line, even in the hockey rink, right away.

Regarding Lohilo, there’s no shortage of negative macroeconomic market angles.

Bearish:

  • Financing is getting more expensive.
  • People are cutting back specifically on ice cream and other “non-critical” items when they have less money.
  • Even more so on the most expensive ice creams.
  • Electricity prices and other costs will only remain higher and higher.

And I already thought that Lohilo would soon go bankrupt and hit the sell button. A loss-making company and this macro-world: agony.

Then I reread why I invested in Lohilo in the first place, and I still see enough potential here (especially with these stock valuations) that if Q3 is even slightly promising, I might even add a small position. In that sense, it would even be good if the value dropped, but now we would need some green from some week…

Bullish:

  • Lohilo succeeds in its efficiency and cost-saving measures.
  • Price increases still lead addicted customers to continue buying at least the same amount.
  • It continues to add more companies to its portfolio (as intended), and distribution + sales grow.
  • Those who already bought premium ice creams this year are unlikely to be so tight on money that they would stop (premium products might, by luck, even maintain their popularity during a recession due to the brand, even if it sounds counterintuitive. Rich people be rich.)
  • Increased visibility/distribution in the Netherlands significantly boosts sales.
  • Elon Musk tweets that it’s a good company (joke).
  • Finally, they genuinely get into China.

So, long story short and:

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Lohilo Foods AB (“Lohilo”) has today agreed with General Mills not to continue the distribution agreement for Häagen Dazs ice cream in Sweden. Lohilo could not accept the terms set by General Mills for the continuation of the agreement, meaning the agreement will terminate on December 31, 2022. When working with agreements for distributed brands like Häagen Dazs, Lohilo can utilize its existing sales organization and distribution efficiently, benefiting both partners and Lohilo. However, margins for distributed products are normally lower than for own brands, which also applies to Lohilo’s agreement with General Mills. Therefore, Lohilo wants all cooperation agreements to be designed so that Lohilo can generate high value for the partner while not jeopardizing its own revenues and brands. Lohilo’s sales of Häagen Dazs brand products have totaled approximately SEK 70 million annually, which corresponds to about 25% of Lohilo’s total sales.

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It’s a wild world when a company whose revenue in one quarter is almost double the company’s valuation still manages to fall even further. :smile:

Edit: Lohilo had a couple of other news items from the past few days (here’s a Google Translate of Finnish to English and a link to the Swedish news):

Lohilo Foods has secured additional listings with the grocery giant Albert Heijn in the Netherlands following the successful launch of LOHILO ice cream earlier in 2022. From week 41 onwards, the listings have increased from 600 stores to 827 stores. Albert Heijn is the largest grocery retailer in the Netherlands with approximately a 35 percent market share.

“The fact that we are getting additional listings in the Netherlands already after a few months shows that we have a product and a brand that appeals to consumers across Europe. Now that we have managed to enter the chain, the opportunities to launch with more players in the Netherlands, but also in the neighboring markets, increase. We have worked hard to pack our concept with unique ice cream products through our protein-rich and low-calorie LOHILO. The success in the Netherlands gives us confidence, and now we are investing further to launch in several major European countries,” says Richard Hertvig, CEO of Lohilo Foods AB.

Lohilo Foods has appointed Daniel Broman as the new Chief Financial Officer (CFO). He will start in the position on January 2, 2023, and replaces the current CFO Maria Falk Ekenstam, whose last working day according to agreement is December 31.

Daniel holds a Master’s degree in Business and Economics from Lund University, and he most recently comes from the position of CFO at Duroc Machine Tools. He has previously worked as an accountant at Ernst & Young and in other leading financial management positions in the Kronoberg region and Växjö municipality.

“I am very happy and proud that we managed to recruit a very senior CFO to Växjö. Daniel has extensive experience from leading positions in different types of companies, which is very good for Lohilo. It is very positive that we continued to be able to gather the entire finance department at the Växjö headquarters. We thank Maria for her time, during which she has done an excellent job, and I wish her all the best for the future,” says Richard Hertvig, CEO of Lohilo Foods.

https://news.cision.com/se/lohilo-foods-ab/r/utokade-listningar-i-nederlanderna-for-

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Lohilo is again down a solid -10% today.

It’s clear that Lohilo won’t be the success story people imagined during the wildest hype of 2021. But how should we think about this case now: ice creams still seem to be selling, and some other products might be moving through the established network – yet the overall volume is smaller because some deals have also been lost.

Does anyone have thoughts on how to perceive Lohilo’s valuation? If the market cap is ~4 MEUR, does it consist only of ice creams? Do you think that’s a low or high valuation for ice creams?

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Is Lohilo’s market value now smaller than what was paid a couple of years ago for Superfruit, which I think was a profitable company?

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If it were just those quality ice creams… The company also operates some damned padel halls. The company tried to make itself a “brand.” You have to search high and low for its products, while the company pays a fortune to some social media influencers who flaunt their butts on Instagram.

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Regarding the change in share price, Lohilo’s share price has been hovering between 1.65 and 1.95 for a couple of weeks now with very low trading volume. Daily price changes in either direction have been normal even without news.

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A month ago, there was news that Lohilo had signed a distribution agreement for Fuud AB’s products. Fuud AB announced yesterday that they would run out of money by the end of this month unless something happens.

News about the agreement between Lohilo and AB (it was already mentioned in this thread):

And then Fuud AB:

"Food company Fuud is in a difficult situation. The company’s cash reserves will only last until the end of October. The company is currently exploring various financing solutions, according to a press release.
Several measures have been implemented in recent months to reduce costs. Despite this, the company’s financial situation is strained, and it is currently exploring financing solutions to secure its operations.

A major reorganization was carried out during August-September, and the company cut 15 full-time jobs. The reorganization is expected to take full effect in the first quarter of next year.

Max Kaing

Finwire News Agency"

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Fuud konkurssiin.

Fuud files for bankruptcy today

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Lohilo’s comment on the matter in Swedish:

And Google Translate:
"Following today’s announcement of Fuud’s bankruptcy, Lohilo Foods will focus on its own product portfolio with the brands LOHILO, Alvesttaglass, Järnaglass, and Superfruit.
In a previous press release, the agreement with Fuud was valued at SEK 50 million over two years. As sales and distribution have just begun, the company does not need to significantly adapt its organization after the announcement.

"We see great potential in our own brands, and with the announcement of the end of Häagen-Dazs and today’s Fuud announcement, the entire organization is being renewed and focusing on its own brands. Our own brands yield higher margins and higher long-term value for the company.

We have been positioning the company for about a year, from 83 full-time employees in September 2021 to 34 by January 2023. The organization has been streamlined, and the focus is on our own brands in Sweden and the marketing of LOHILO’s unique ice cream products in our export markets. Now that Covid has subsided, we see great opportunities outside Sweden," says CEO Richard Hertvig."

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The shareholder meeting was in the morning; a quick glance shows that losses continue, though some costs have been reined in. Is the cash seriously running out this winter, when I add up the losses and cash reserves?

Google translate:
July-September 2022

Net sales decreased by -7.2 percent to 55,991 thousand SEK (60,346). Net sales have been negatively impacted by the recall of Häagen-Dazs products due to defective items during the summer.
As a result of continuously increased product and delivery costs and currency changes, the gross margin deteriorated to 33.1 percent (35.1) compared to the third quarter of 2021.
Sales of own ice cream brands decreased by -7.0 percent. The decrease is partly due to price increases in Swedish grocery retail, which affect sales to consumers, but also to reduced deliveries to Finland during the quarter.
With the decided savings program, other external costs decreased by 17.7 percent to 16,510 thousand SEK (20,062), and personnel costs decreased by 35.0 percent to 8,052 thousand SEK (12,383).
Earnings before interest, taxes, depreciation, and amortization (EBITDA) were -4,355 thousand SEK (-9,236).
Operating profit was -6,570 thousand SEK (-11,856).
Profit for the period after tax was -6,066 thousand SEK (-9,801).
Earnings per share were -0.27 SEK (-0.66).
Cash flow for the period was -3,395 thousand SEK (-1,682).
January-September 2022

Net sales decreased by -5.4 percent to 181,778 thousand SEK (192,168). The change, adjusted for the terminated Nick’s agreement, is -0.4 percent.
The gross margin somewhat deteriorated due to increased raw material costs compared to January-September 2021 and was 32.8 percent (33.8). However, compared to the full year 2021, it was an improvement of 2.7 percentage points from 30.1 percent.
Growth of Lohilo’s own ice cream brands was 2.2 percent.
Earnings before interest, taxes, depreciation, and amortization (EBITDA) were -5,487 thousand SEK (-24,696).
Operating profit was -12,140 thousand SEK (-31,175).
Profit after tax was -12,007 thousand SEK (-25,565).
Earnings per share were -0.63 SEK (-1.71).
Items affecting comparability during the period were 6,250 thousand SEK. This item relates to the settlement with Nick’s and is recognized in other income. Compensation was paid at the end of March.
Profit before tax, adjusted for items affecting comparability, was -20,353 thousand SEK (-24,696).
Cash flow for the period was -142 thousand SEK (-2,627).
Cash and cash equivalents, including granted credit facilities, amounted to 5,904 thousand SEK (11,764) on the balance sheet date.

Significant events in the third quarter of 2022

During the period, costs increased due to higher raw material and delivery costs, as well as the development of the SEK against the EUR and USD.
In July, the company carried out price adjustments for most products, which continued in August and is expected to have a positive impact on product margins.
Lohilo appoints Daniel Broman as the new CFO starting January 1, 2023.
The company will not renew its distribution agreement with General Mills. The agreement expires on December 31, 2022.
Dutch listings for 2022 have increased from 600 stores to 830 stores in the Albert Heijn grocery chain.
Lohilo entered into a sales and distribution collaboration with Sproud International.
Events after the balance sheet date

The distribution and collaboration agreement with Fuud AB ends in mid-October after the FUUD group declared bankruptcy. The bankruptcy does not significantly impact Lohilo’s sales as the business has not had time to build up. The maximum customer loss risk is 230,000 SEK.
Lohilo shifts its focus to its own products. During the fourth quarter, management will launch a restructuring program with additional costs to adapt the company to this.

Improved results and bright spots in export markets

The quarter has presented challenges related to accelerating inflation, but also bright spots as we see that the changes we have implemented in the company have already had an effect and we are on the right track.

Thanks to the efficiency measures implemented in both our distribution and organization, we succeeded in reducing external costs by 18 percent and personnel costs by 35 percent during the period. We have not only reduced costs but also adapted to how we want and should operate in the future, which means we have high hopes of seeing further positive effects from the implemented savings. In addition, we have taken further measures in the last quarter to further reduce our costs.

To streamline and improve our distribution, we have also closed several warehouses. In addition to a large reduction in inventory, which lowers our costs, this change also means that we tie up less capital, especially in inventory.

Improved results

The economic downturn and increased energy and interest costs have affected consumer behavior in our grocery stores and the demand for premium products, such as LOHILO ice cream. In addition, rising global raw material prices and the weakening of the SEK lead to increased costs for products and transportation. Rising energy prices also increase our production, warehousing, and distribution costs. This means that we do not quite achieve a positive result during the quarter, although we are pleased that we are moving in the right direction and it is clear that we are significantly improving the result in the third quarter.

Focus on own brands

Following the end of collaborations with General Mills and FUUD, management and the board have assessed that in the future, we should focus more on our own products to increase margins and grow the company’s value.

The growth of our own ice cream brands in the first nine months of the year is 2.2 percent. The weaker development in the third quarter is due to the aforementioned factors: sharply increased prices in Swedish grocery retail combined with consumer uncertainty about high inflation, increased interest rates, and electricity prices.

However, in September and October, we can see the positive effect on margins of the price increases we implemented with customers. Like other consumer markets, we will implement additional price increases at the turn of the year to strengthen the margins of our own brands going forward.

New products

In September, we made the last major launch of a new ice cream product, LOHILO Everyday Slacker. The ice cream and its associated concept are specifically designed to clarify the greatness of our core product: a healthier version of your favorite ice cream. Resembling another worldwide favorite with peanuts and chocolate, the ice cream has received a warm welcome in the market and has already been launched in several markets outside Sweden.

Another exciting piece of news is that through robust product development, we have now also been able to open up an entirely new sales channel for a completely new target group by launching a protein-rich ice cream that meets the dietary needs of patients and those receiving treatment. The development of this LOHILO ice cream has taken place in collaboration with one of Sweden’s regions, where nutritionists have evaluated the nutritional value and ingredients, as well as the taste, of the ice cream.

Exports continue to grow

The success in the Netherlands has also not been long in coming. After five months in the Dutch market, we have already been able to increase the sales of our products from 600 stores to 830 stores in the leading grocery chain Albert Heijn.

Preparations for the launch of LOHILO ice cream in Norway and Denmark have progressed well and are expected to take place in 2023. In addition, negotiations are underway with a new partner in China for licensing the production of LOHILO ice cream for this market.

Financing and liquidityImplemented changes through cost savings, organizational and distribution efficiencies, and price increases have resulted in a positive cash flow impact. The termination of the distribution agreement with General Mills still means a loss of volume, which will be reflected in our sales in 2023. To adapt the business, management is now implementing additional measures during the fourth quarter of 2022 and the first quarter of 2023. These measures are expected to have full effect in a short time regarding both cost levels and working capital. The Board continues to work actively on the Group’s financial matters.

Looking Ahead

The past year has been one of great change and many challenges, both external and internal. I am convinced that the entire organization will emerge from this period of change with a stronger focus and great joy, so that we can continue to offer Lohilo’s excellent products to more consumers in Sweden and many other countries.

I am proud of my colleagues and our products, which are increasingly valued both in Sweden and in our export markets. I look forward to the future and the trends with which we work closely and which we do not believe will be significantly affected despite the state of the economy.

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Well, there was news from Lohilo a week ago that they are now entering Denmark and directly into 640 stores at that.

Big deal, Holland is probably growing too, but it’s mainly the cash flow that’s worrying me, not the growth, before I’d dare to return to the stock. I still don’t fully understand where the money will come from for the rest of the winter; if someone can enlighten me better, I would be grateful.

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The Q1 report for the forgotten Lohilo came out yesterday. Lohilo really should publish these reports in English; a theoretical expert in the “second official language” like me has to put in way too much effort with Google Translate. Those hundreds or even thousands of lessons really went down the drain…

Anyway, mandatory Swedish is in. Back to Lohilo.

Loss-making operations continue, as expected. If I skimmed it correctly, the losses were around 6,948,000 kronor and cash reserves are around 12,909,000 kronor after the quarter. So it will last until Q4 unless summer saves them. The weak krona would have increased losses and there were other reasons behind it… Well, summer is indeed ahead so things will probably go a bit better, but this report doesn’t get any cheers.

Difficult times continue and since their own production was apparently already outsourced, margins won’t even be as good as they used to be in the future, so it seems increasing volume is pretty much all that’s left…

Q1 report in Swedish:

The share price has slumped deservedly and is down over 70% in a year. But if you look at it from the point when the catastrophe has already occurred, it has held up relatively well in a six-month cycle. :smiley:

What Lohilo and Oatly have in common is that in 2021, people celebrated how the Swedes are masters at making their products world-famous. The stage was set for an inevitable success story. And by 2023, that celebration has been buried deep in the sand.

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Lohilo’s Dämn Good ice cream featured in IS’s “health ice cream” comparison:

IS ice cream comparison

Of the ice creams included in the comparison, Lohilo’s ice cream has the highest protein content, but the same ice cream was criticized for its lack of flavor.

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LOHILO Unicorn Dreams energy drink recall

https://www.ruokavirasto.fi/elintarvikkeet/ohjeita-kuluttajille/takaisinvedot-2023-/energiajuomassa-eussa-hyvaksymatonta-variainetta/

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Lohilo has gained a foothold in the Normal chain.

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Is anyone still following this? :slight_smile: The company has at least become quite cheap – the market cap is now under €3m, yet revenue is around €16m, and there should be a positive EBITDA for this year with no further refinancing needs according to the latest announcement. One would think there’s some kind of interesting asymmetric risk starting to develop here – potential for a multi-bagger?

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Operating cash flow is negative and a share issue is looming. Operations would need to be turned profitable immediately, or soon the company will no longer exist.

kuva

Revenue was also down -25% in Q4…

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That is not entirely true. You should read the latest report and outlook. They expect 10% revenue growth and at least a 5% EBITDA margin for this year. Additionally, they explicitly state in the outlook that there is no longer a need for a share issue this year. The situation has therefore changed for the better.

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The Q1/24 results released today strongly confirmed my previous post. The stock bottomed out pretty much to the day of my last writing and has since increased more than 2.5-fold, but I bet there is still quite a long way to go if things continue to straighten out.

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