INSIDE INFORMATION: Lamor makes strategic changes towards a more efficient global operating model – Group Leadership Team becomes more compact
Lamor is moving to a global operating model, replacing the current structure of three market areas. The aim of the reform is to centralise and strengthen global sales and operational management and to enable agile scaling of operations. At the same time, the composition of the Group Leadership Team has been changed effective as of today.
The change in the operating model and the planned structural reforms are expected to support the achievement of Lamor’s previously announced efficiency targets. Lamor announced on 31.7.2025 that it is targeting EUR 8 million in cost savings in both variable and fixed costs by the end of 2026 compared to the 2024 level. Management has identified new Group-wide opportunities to improve operational efficiency across all geographical areas and functions.
Group Leadership Team as of 13.2.2026
As of today, the members of Lamor’s Leadership Team are:
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Fred Larsen, Chief Executive Officer (CEO)
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Nalle Stenman, Chief Financial Officer (CFO)
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Richard Hill, Chief Sales Officer (CSO) and Chief Operating Officer (COO)
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Mervi Oikkonen, Chief People Officer (CPO)
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Johan Grön, CEO, Lamor Recycling Oy
To strategically align sales and operations, Richard Hill will also take on the role of Chief Sales Officer. Richard has extensive experience in customer interaction, business operations, and product development. This combination of customer insight and operational expertise provides him with a strong foundation for leading the company’s sales in the future.
Following the removal of the previous market area-based organisational structure, the current market area directors Rob James, Jesus Pelayo, and Aziz Al-Othman are leaving the company.