In my opinion, a small misconception about the lack of competition has arisen because small markets usually only accommodate two or three large players. Over the decades, really tough players have dropped out of the competition here. At its peak, Tukko had a larger market share than S-Group (S-ryhmä) does today.
In my opinion, the key competitive advantages in the retail trade are price, accessibility, and selection. One must perform at least reasonably well in each of these sectors to defend a market share as large as Kesko’s.