Prismas have indeed improved, so the market slipping to the S-chain is hardly due to mere cheapening. This might be an opportunity for Kesko to sharpen up.
There’s certainly always room for improvement on the quality side.
In Finland, the competition in the food sector has probably not been particularly tight in past years, and that can lead to a slowdown in development. Competing on price is a lazy and bad solution if other opportunities can be found.