A trade war has begun – and now the whole world is at stake

A trade war has erupted – and now the whole world is at stake.

Who pulled the trigger first – presumably the United States – remains for history to decide. What is clear, however, is that this is no small skirmish. It could reshape the global economic playing field. Will the storm last weeks, months, or years? Who will emerge victorious, who will barely survive – and who will be left behind?

In this thread, we delve into the economic impacts of the trade war – on stock markets, shares, macroeconomics, and how investors can navigate this new world. Fact-based forecasts, analyses, and even historical comparisons are more than welcome.

Since we are on an investment forum, I hope this discussion will primarily serve us investors: ideas, perspectives, and thoughts that can help make better decisions in an uncertain market.

The discussion can and should be multi-dimensional. One purpose is also to slightly lighten the discussion load from other threads – whether it’s the “Direction of the Stock Markets” thread, the coffee room, or the meme thread – well, not quite :slight_smile: Here, however, we will stay focused: on serious and constructive economic discussion.

Edit: In the thread title, Tariff War → Trade War, because on April 14, 2025, China introduced export restrictions on rare earth metals and import restrictions on aircraft parts, and on April 15, 2025, the USA expanded export restrictions on Nvidia chips to China.


:bomb: Tariff War Underway – But What About Software?

I’ll start the thread from my own perspective, which might open up a slightly new angle to the entire tariff discussion: software and intangible products.

Physical goods are subject to tariffs. Intangible products – software, cloud services, digital content – cross borders almost unimpeded. This gives a huge advantage to international software giants like Microsoft and partners. But what if this advantage disappears?

:floppy_disk: Before, everything was hardware

*Do you remember a time when computers were bought as machines – as mere hardware? You’d assemble the motherboard, CPU, memory, graphics card – and then go separately to buy Windows or even Doom on floppy disks. The whole package would be tariffable goods in today’s world.

:cloud: Now everything is in the cloud

  • But what happened? Software detached from devices. It moved online, to the cloud, as subscription services. Physical media disappeared.
  • No tariffs – no border control. This is a priceless competitive advantage for companies.

:automobile: Cars are the new computer

  • Modern cars contain a vast amount of software.
  • Features can be activated as a service afterward – they are intangible and often tariff-free.

:robot: Towards new structures?

  • What if a car could be bought without software – as just a shell? As a mere mechanical platform, without “intelligence”? And everything else would come as separate cloud services – without tariffs. Car manufacturers could push the device price down and shift value to the intangible. What would be the right ratio? Is 50% of the device price still an exaggeration?
  • The same is repeated in many other devices. Is intelligence bought separately, tariff-free?

:firecracker: Pandora’s Box: Tariffs on Software?

  • The Trump administration handed the EU Pandora’s Box. If opened, the consequences could extend deep into the structures of the entire digital economy.

:speech_balloon: How do you see the situation?

  • Is the tariff-free status of software threatened in the future?
  • Could the logic of tariffs be extended to intangible goods?
  • How much of the value of products can be hidden behind software?
  • Would Trump be willing to throw MAG7 software under the bus and make a deal where the EU removes all tariffs on American goods but imposes fees on software? MAGA supporters would probably be fine with that.

Comment, question, ponder – we are talking about a big issue now.

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Fitch’s recent assessment regarding Europe will likely tell something about the rest of the Western world as well

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Next week, something might be known about the continuation of EU tariffs

Software will be hit as a secondary effect as consumption wanes, device manufacturers’ strategic plans go on hold, innovation decreases, etc. Also, a possible breakdown of supply chains will bring component shortages again, etc., if the trend does not correct itself.

Mag7 in the firing line with EU tariffs if no agreement is reached

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One would think that this kind of uncertainty about the final levels and permanence of tariffs (due to Trump) effectively prevents future investments in an almost shocking manner. In my understanding, there is now an ongoing race to avoid tariffs (e.g., Apple transported iPhones by plane loads), and companies are unable to plan for the future, instead merely surviving Trump’s whims. This probably won’t immediately show in economic growth, but it will inevitably slow it down.

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You asked a lot about software companies in this situation at the start of the thread. Here’s one of the first forecasts for global software companies from Helsinki, just published. Here are a couple of excerpts, as they should somewhat address the thread’s theme.

These forecasts and earnings reports haven’t really come out yet, but in the current situation, one can quite systematically expect forecast reductions for company after company.

We expect the uncertainty surrounding US tariff policy and retaliatory tariffs to negatively impact investment decisions and general global economic activity. Although the most negative scenario has been avoided in the short term, and Qt does not appear to be a direct victim, we expect the situation to indirectly affect the company’s license sales.

The trade war, which gained momentum at the beginning of April, has so far focused on goods tariffs and thus does not directly affect Qt’s products, unless the situation escalates to service and software tariffs. Regarding goods tariffs, the US has already shown some easing, but the situation changes almost daily. The situation is still negative for the economy, and we expect Qt’s sales to suffer indirectly through the slowdown in its customers’ product development activity (tool licenses) and the decrease in goods sales (distribution licenses).

This is a bit off-topic for the thread, but for a company that “reacts sensitively to assumed growth rates,” a small initial uncertainty in global markets immediately brought the target down by -15%…

Edit.

Screenshot_2025-04-12-15-38-43-22_0b2fce7a16bf2b728d6ffa28c8d60efb

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20250412_161348
Wedbush guy’s comments

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Even though Trump’s backtracking now looks like quite a flip-flop, despite these tariff reductions, I see every bounce up as an opportunity to lighten the US weight in my portfolio. Even with the reduction of tariffs on smartphones and computers, I understand they would still face 20% (China) tariffs.

But what stocks to replace them with, if not leaving as cash.

The table of effects shared by @timontti would guide purchases from the Helsinki stock exchange to these:

Consumer/retail Staples:

  • Kesko, Tokmanni, Puuilo
  • Olvi, Raisio, Atria, HK, Suominen, Aperit, Fodelia

Gaming:

  • Remedy

REIT

  • Kojamo

Aerospace/Defense:

  • Bittium, Meriaura

Telecom

  • Elisa, Telia, Nokia, Ericsson, Tecnotree

Utilities

  • Fortum, Lassila & Tikanoja

I filtered the list using projected cash flow yield, and only Atria, Remedy, Oriola, and Lassila & Tikanoja remain on my own list.

Edit:
On the other hand, the Helsinki stock exchange might not offer the very best companies in those business areas. Suitable ETFs from Europe are sought after, or then direct stock investments. From the defense sector, ETF EUDF is already in the portfolio.

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Let’s assume that tariffs weaken the US economy so much that it’s advisable to stay away from those stock markets.
The USA is second in Finland’s export statistics; a slowdown in economic growth there weakens Finland’s export-driven economy and thereby also weakens the operating environment for companies in Finland.
First in Finland’s export statistics is Germany, which is also dependent on exports to America.
When Trump reverses tariffs, the changes are first seen in US stocks and only later here, if at all, as people move their assets back towards the American stock exchange.

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There’s a lot to negotiate ahead. For example, there seem to be discussions with the EU right at the beginning of the week. The EU has made its offers before, and they haven’t been appealing. One point of contention seems to be this VAT/ALV interpretation, where the EU will not give in.

I wouldn’t rule out at all that after next week, the EU might be forced to consider taxing the Mag7. At least if Trump doesn’t budge an inch from his demands.

There’s also potential for a trap here if on Monday the Nasdaq sees a 10% rise and by the end of the week the EU announces that negotiations have failed. This is certainly some kind of lottery or fixed odds betting…

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For some reason, precisely the messages stating that each investor decides where their assets create well-being have generally been flagged. Could the reason be the word ‘patriotic’ used in the messages, which unpleasantly reminds us that the choice between Hesuli and Nasse also has this dimension?

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It is patriotic to buy foreign dividend stocks and use the dividends to buy products from domestic listed companies.

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Trump’s quick cancellation of tariffs on smartphones and computers is very understandable when looking at China’s share of these imports to the United States. Shifting production to another country cannot be done in weeks; it would require years of effort. Goods would either run out or the consumer would pay. An impossible idea, especially when it comes to computers and their importance in all business.
image
https://x.com/isabellamweber/status/1910687081652723785?s=46&t=eCwNbKxQznebAfH5Z8q9Jw

Here is a slightly different breakdown and percentage shares:

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Do these continuous changes have some pre-conceived idea, or are they more like “firefighting” as the Trump administration has realized, for example, that in the worst case, smartphones could have temporarily run out of stock?

This whole business is so chaotic that it would already be humorous if the global economy wasn’t at stake in this “game”. This mess in itself does create hope that the wildest scenarios are unlikely to materialize. But this customs chaos has certainly created a lot of uncertainty, and in the short term, many companies are hitting the brakes, which in turn is bad for the economy.

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Trump’s latest turn in tariff policy remains a bit unclear to me. Apparently, the latest absurd 150% tariff was removed from semiconductors/equipment, but will they still have 0, 10%, or 20% tariffs? Did anyone find better information?

In addition, Trump still seemed to announce that on Monday (US time) more would be heard on the matter, and that tariffs would be announced more precisely for different sectors separately – instead of the current country-specific tariffs.

So, could this latest “big” tariff news simply be summarized as: the absurd 150% was partially avoided for certain sectors regarding China, but uncertainty is still practically just as great as before? And damage would still be expected, whether the tariffs are 10% or 20%.

Where Is Everyone GIFs | Tenor

The markets will surely be green at the beginning of the week, but I don’t know what to think. It’s still widely reported that “tariffs were completely paused for 90 days,” but that’s also an incorrect interpretation. The 10% minimum tariffs remained in effect for everyone, regardless of the country’s trade balance. And yes, even 10% is enough to cause damage, in addition to the uncertainty. The loss of America’s credibility also has its own potential consequences.

It feels incomprehensible that in this situation, people are shouting about how the markets would be at “all-time high” by May Day. Of course, the markets can live their own life for a while longer, but I am confused. Trump is not a savior again; he is only partially gluing together his own broken mirror.

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It can probably be found in the “Stock Market Direction” thread, perhaps the second to last message where a CNBC news article is linked. So 20% today. Nobody knows about Monday :person_shrugging::clown_face:

From everything, one can see how well Trump has prepared things in advance again…

In the picture is the regional manager of the US Border / Customs Eastern District in their office, entering daily changing parameters into their employees’ terminals.

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This week, my opinion about Trump’s erratic behavior has only been reinforced. The man doesn’t listen to anyone but does whatever feels like a good idea at the moment. A bit like an ice fisherman who goes and drills a new hole in a different spot every time the fish don’t bite in the first five minutes. Eventually, they return to the first hole when nothing else helped.

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Even if they try to put out the fires, the damage has already been done. Such erratic decision-making is certainly not good for the markets when considering global trade’s confidence in the US.
Trade policy must be long-term and predictable, not such a circus.

Every potential investor can ponder whether they dare to invest in such a country.

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CNBC news linked by @timontti:

The 20 product categories listed in the CBP guidelines are apparently exempt from the 125% tariff imposed by Trump on Chinese imports and the 10% baseline tariff on imports from other countries. A 20% tariff on all Chinese goods remains in effect.

So, for the 20 tariff categories manufactured in China, the tariffs are 20% (145% for others). When manufactured elsewhere, tariffs for those 20 categories were completely removed, i.e., 0%, or I should say, to be on the safe side, that there won’t be any additional tariffs. I am under the impression that there were no tariffs on these before the trade war.

https://www.investing.com/news/stock-market-news/us-excludes-smartphones-computers-from-reciprocal-tariffs-3982419

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I myself believe that Trump has learned, or been forced to learn, from the events of the past couple of weeks. The EU and Trump will negotiate a 0-tariff agreement in which the EU promises to buy energy and weapons from the US, and in this way Trump will sell the agreement to his supporters as a good deal that will bring hundreds of billions to the US.

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This new baseline seems to be 10%, and anything below that would require something “exceptional”.

I rather suspect that the views of the EU and the USA are quite far apart. Let’s see who backs down.

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That also makes the whole thing completely idiotic.

  • It didn’t occur to Trump a week ago that shifting production obviously can’t be done in weeks. Did he plan this for 5 minutes while on the toilet and then go play golf?
  • It didn’t occur to Trump that prices would absolutely rise and that Americans, not China, would pay those tariffs, as Trump has always lied to his useful idiots. This is taxation of Americans. Trump practically raised taxes.
  • Why were the tariffs removed if China pays all the tariffs?
  • If the goal is to shift production to the USA, how is that done by removing tariffs from significant industries?
  • Now iPhones can again be imported without tariffs. But if they are manufactured in the USA, components (or some of them) will face a 145% tariff, so why on earth would Apple shift production to the USA?
  • Trump claimed that every country would rush to kiss his ass. Why were tariffs lowered to 10% or removed entirely if all countries are rushing to make deals?
  • Is the logic that unpleasant tariffs are removed from important sectors, but left for less important ones? Why does the USA want production from less important sectors to shift to the USA? Do Americans want to manufacture cheap junk for low wages?

Is Trump a 13-year-old adolescent in an 80-year-old’s body, given too much power and too little intelligence?

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