“Since we’re on an investment forum, the focus is naturally on returns, but does anyone on the forum, any ‘money person’, admit to ever having invested or not invested in a company purely for reasons separate from profit-making?” This is what I had in mind when I wrote. I don’t want to tarnish the image of Kamux or any other company, but for me, a company’s image and what I generally hear about it weigh more than what the company says about itself on its website (they tend to boast). Shouldn’t the customer be number one for every company? For me, personally, it’s a shame if I miss out on money. Indeed, for some, ethics matter, while for others, there’s some other reason not to invest.