Inderes Oyj - "The company belongs to everyone"

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Thanks to the Inderes team for the clear cmd and through this also to Mikael for the captivating and admirably honest story of the book.

The plans for Analysis and Events look like a tough nut to crack; let’s continue refining the offering and gtm in the current target markets.

The software side and its positioning are causing thought. The goals and sales of Analysis and Events are targeted at the Nordics. Instead, selected markets across Europe are seen as the TAM for software. In this regard, a few questions for the company representatives:

  1. Does the value proposition and sales success of Software (e.g., in Germany or another European country) require localized Analysis and Events offerings behind it? Or does the software team have free rein and the prerequisites to succeed in markets where Inderes has no other presence, and which the software team sees as most fertile purely from the perspective of the software business (sales channels, local IR infrastructure and regulation, competition, etc.)?

  2. Can the IR Suite (Videosync, AGM, IR pages, IR distribution) be customized during the strategy period for the most potential markets in Europe, or is it already clear that certain countries/markets are no-go due to various reasons?

  3. If there is demand for the Videosync product from industries outside IR and globally, will the product continue to be sold and lightly customized for these needs, or will the focus in the future, in accordance with the group’s strategy, be purely on IR?

With a moderate annual growth of 700 keur and 25% EBITA, the software side alone will be more valuable than the current Inderes by 2030. In my dreams :sunglasses:

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