A new small-scale contract:
LONDON, 10th November 2023 - Flexion (Nasdaq: FLEXM), the games marketing company has signed an agreement with Special Gamez, the mobile gaming publishing division of iQIYI, an innovative market-leading online entertainment service in China, to publish the developer’s worldwide hit game Wolf Game: Wild Animal Wars on the alternative app stores. Flexion will distribute the game on the Amazon Appstore, Aptoide, ONE store, Samsung Galaxy Store, DT Hub, Huawei’s AppGallery and Xiaomi GetApps in Q4 2023.
Wolf Game: Wild Animal Wars earns over $2M in net revenue combined on Google Play and Apple’s App Store. Flexion’s distribution services will add revenue and new players from the alternative app stores through monetisation, platform relations and new user acquisition. For Special Gamez, the partnership with Flexion represents an opportunity to improve its brand and product recognition while reaching new users outside its existing distribution channels.
“Smart developers like Special Gamez are driving increased revenue and wider audiences thanks to the alternative app stores,” says Jens Lauritzson, CEO of Flexion. “Flexion is adding an average of 10% to a game’s Google Play revenue by taking it to the alternative app stores. We have more than 100 people with expertise and experience, and technology in growing revenue and audiences on the alternative app stores. No one else can offer this.”
This won’t take us to the moon, but another new game developer has been brought on board. If we assume that 10% of that $2M USD/month Google Play & App Store sales becomes revenue distributed by Flexion, from which 10% EBITDA is generated => annually $24M USD x 10% x 10% = $0.24M USD EBITDA per year. Better than nothing, but hopefully not one of those big deals mentioned earlier…